Which is Better: Facebook Ad vs Boosted Post?

Facebook is the most popular social media platform, with over 2. 93 billion active users. Facebook advertisements and boosted posts are popular formats for marketers trying to reach and engage these active users.

Facebook’s ads and boosted posts are very different, but they are an excellent way to reach your audience. Knowing which to opt for can be challenging. The challenge comes from narrowing down your target demographic within the massive pool of people using the correct ad technique.

We will discuss the ads in detail by highlighting- their differences, features, and how to apply them. Let’s dive in!

iPhone X beside MacBook
iPhone X beside MacBook

What is a Boosted Post?

A boosted post is a Facebook post that has the potential to reach a wider audience than your average post. A boosted post can be featured on the Facebook page of a business, non-profit organization, or celebrity brand.

Like any other Facebook post, a boosted post can be shared and liked by your friends and family. Boosted posts are a fantastic advertising feature that allows businesses to create relevant posts that reach their intended audience. 

However, you shell out some cash to reach folks who would otherwise miss your post in their organic feed. It’s the most basic kind of Facebook ad; it only takes a few seconds to make one.

Advantages of Featured Posts

  • Using promoted articles is a terrific option for expanding your audience.
  • Since you may create them right in your timeline, they require minimal preparation.
  • They can be less expensive than other forms of advertising.

The Drawbacks of Boosted Posts

  • Boosted posts still appear as “ads” to your audience, indicating that you paid for the reach rather than occurring spontaneously.
  • When it comes to establishing your ideal audience, you have limited options.

What are Facebook Ads?

Facebook ads are another cost-effective way to promote your Facebook business and reach that coveted audience that other marketing methods may not provide. 

Facebook ads are an effective way of advertising across targeted Facebook profiles. With targeted ads, you can target your specific audiences with posts, ad units like the video, photos, sponsored stories, and other best-in-class ad formats. 

For example:

If you want to promote a new event with special offers, you should use Facebook targeted ads to reach interested people. 

Advantages of Facebook Ads

Facebook ads have various advantages over boosted ads. Here are a few of them to consider:

 1. Ads positioning

You can choose where your advertisement appears. You can also choose from

  • Facebook News Feed ads
  • Messenger ads
  • Instagram stories
  • Short articles, and
  • Audience Network, in addition to Facebook time and Instagram.

Identify your ad’s objective early on in the creation process. This might assist you in aligning your marketing approach with your company’s objectives. There are choices such as store traffic, dialogues, and lead generation.

2. Allows creativity

Facebook advertisements incorporate carousels, permit detailed descriptions, and include a call-to-action button to encourage audience participation.

3. Targets Ideal demographics

You have additional possibilities to identify and reach your ideal demographic with Facebook ads. In addition, they provide extensive options for creating “lookalike audiences” and overlapping audience categories.

Negatives of Facebook Ads

While Facebook ads offer serious benefits for advertisers and their businesses, there are also a few drawbacks.

1. Difficult to produce

Facebook ads can be difficult to produce and demands a deep understanding of your target group. The right customer avatar has to be created to get the right audience. Only when this is done correctly can your Facebook ad generate reliable profits. 

2. Built from scratch

Advertisements are developed from scratch instead of promoting an already successful post (boosted ad) and thus require more creativity.

3. Costlier than boosted ads

Facebook advertisements might be more costly than boosted posts. The boosted posts are more affordable than Facebook ads because Facebook designs the ads for the business. 

Which is Better: Facebook Ad vs Boosted Post?

Facebook ad vs. boosted post? Companies get stuck between them. They constantly think of the best option to choose to get the best reach.

Even if you know the benefits and drawbacks of boosted posts and Facebook ads, your selection will depend on your objectives and desired outcomes.

It’s vital to understand that whether you choose a Facebook ad or a boosted post, both will appear on your bill as ads.

Boosted Posts are beneficial for increasing your company’s exposure because they assist your posts in reaching users who may be unfamiliar with your brand. They help raise awareness but do not always convert customers.

To Wrap Up

The decision between a boosted post and a paid ad will depend on your marketing goals and how much you’re willing to spend. 

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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