7 Creative Tips for Facebook Ads Design

Facebook is a popular social media platform that allows small…

Facebook is a popular social media platform that allows small or medium businesses to capture the right audiences for their products or services. You must be very strategic with your Facebook ads because a creative Facebook Ads design can take your campaign a long way.

It will drive traffic to your page, improve brand awareness, and boost sales. This article will help you with seven effective design tips to get the most out of your Facebook ads.

Why Is a Facebook Ads Design Important?

Advertising on social media can be one of the easiest and most affordable ways to reach a new audience. But as a result, it can also be one of the most difficult to navigate in terms of layout, content, and execution.

Fortunately, a Facebook Ads design doesn’t have to be complicated. You can use many creative ways to make things unique, exciting, and informative. It will help your ads stand out from the crowd and generate more interest for your brand.

A MacBook Air with a camera beside placed on a wooden table.
Photo by Will Francis on Unsplash

7 Tips to Improve Facebook Ads Design

Consider the needs of your target audience and the type of content they are likely to engage with most. Consider Facebook’s layout and design, which will significantly impact and optimize your ad’s performance. Here are the seven best design tips for your next ad campaign.

1. Choose the Best Ad Format

Before you begin to get into the details of how an ad will look, you must determine which ad format to use. There are a variety of formats designed to appeal to different customers and industries. Some of the common Facebook Ads formats are as follows:

Image Ads

This is the easiest format, where there is only one image and a brief textual heading. This is a great way to create a powerful ad with a single image that tells a compelling visual story.

Video Ads

These ads are excellent for building your brand and promoting your products using engaging images, texts, soundtrack, and motion. It works wonders to get people interested in your brand, products, and services.

Collection Ads

Collection ads are a set of thumbnail images. It can promote the qualities of one particular product, display several products at once, or walk the viewer through a procedure.

Carousel Ads

These ads are a series of single images displayed within a single ad. This format is best for selling multiple products, displaying their features, and telling your brand story creatively. You can showcase up to 10 individual images with their own link.

Stories Ads

Stories ads are a quick and engaging format to showcase photos and videos on full-screen. These interactive ads capture the audience’s attention and make a lasting impression.

2. Optimize Ad Design Based on Placement

The three main places where Facebook advertising can be seen are the right column, mobile feed, and desktop feed. Each placement has its unique sizes and advantages. While it may be tempting to create one ad to fit different spaces, doing so will harm the ad’s performance.

You need to learn the preference of your target customers on Facebook. You must understand if they use their desktop or phone to browse Facebook and how engaged they are with stories and the marketplace. This enables you to plan your ad designs and optimize your ad spending.

For instance, if most of your target users use Facebook from the desktop, you can optimize the ad for the desktop. Facebook advertising particularly benefits from this kind of effective simplification because it allows you to make the most of your advertising budget.

3. Improve Readability With Simple Typography

You must keep your ad text short, sweet, and easy on the eyes. Make your ads easily readable with simple typography. Vibrant and decorative typefaces may draw attention. But it is likely to distract the audience from your main point and make it harder to decipher the text.

To ensure that overlaid text on top of images is still readable, it should stand out from the background with a distinct color. Also, limit yourself to using no more than one or two typefaces because using more than that can be distracting.

4. Use Contrasting Colors to Grab Attention

Use your colors wisely with the colors of your website and the logo you choose. If you are trying to push a product, use opposite shades, such as black and white.

Contrasting colors are a great visual technique to draw the eyes. Opposite colors like blue and yellow or purple and orange can naturally make your text and image more visible from a distance.

5. Make Sure the Image Sizes Right

Poorly formatted images or videos can be distorted, grainy, or difficult to view. Therefore, you need to ensure they have the right size and aspect ratio. The correct aspect ratio will help you fit in all the required information utilizing the whole space and avoiding awkward margins.

6. Choose the Right Images for your Ad

The images you choose for your Facebook ad represent your brand to potential customers. So, it’s vital that you select the right photos or custom-made images that draw the reader’s attention and conveys your brand message.

Tips to follow when choosing images for your Facebook ad are:

  • Use a high-quality image.
  • Showcase your product or service clearly.
  • Give the image a clear focus.
  • Avoid too much text.

7. Coordinate the Landing Page With Your Ad

Facebook ads make a promise to your audience and readers. If your ad design and landing page design aren’t visually coordinated, it will result in high bounce rates and hamper your ROI.

Your website landing page and ads should have similar components in terms of color, fonts, and image arrangements. These common elements give readers the impression that the landing page is an extension of the ad they clicked on. It must not make them feel they have landed on a brand-new document.

Use a consistent design style when creating your landing page and ad. This will help readers quickly transition from your Facebook page to your website. It’s already challenging to get viewers to click on your ad. So, don’t let your landing page derail you when you’re so close to conversions


It can seem a little time-consuming to create a Facebook ad design that matches your website and brand objective. But the more you do it, the better you’ll get at it.

If you need help with your Facebook Ads design, here are some simple but effective tips to help you get started. Employ these tips for your next ads design to catch the audience’s attention and magnify the number of clicks on your ad.

Frequently asked questions

What are the five key elements of a creative ad?

Choose between five important elements: text, color, space, shapes, and visuals. Using as many elements as you can to create eye-catching designs is not necessary.

How do I make a creative ad?

  • Think about your target audience.
  • Conduct market research
  • Choose your platform and print format.
  • Identify brand awareness or product awareness.
  • I create a memorable message.
  • Gather creative assets
  • Create custom videos
  • Use striking visuals

How can I make my ad attractive?

  • Ads should remain relevant.
  • An ad group can contain multiple ads.
  • Indicate what sets your product apart.
  • Language that your customers use.
  • You should direct your customers to you.
  • Pre-qualify your visitors
  • Be specific
  • Actions should be highlighted.

What are the 4 elements of an advertisement?

Print ads typically consist of four key elements: headline, copy, illustrations, and signature. Advertisements often feature the company’s slogan that has a signature or other associated information.

What are the four key elements of a good advertisement?

  • Attractive Design
  • Keep it on brand.
  • An explicit call to action should accompany this text.
  • I Send you a clear message.

What makes a good ad image?

Relevancy Is Key. The ads and images in your message should be relevant to the audience that is viewing them. If your ads don’t resonate with your audience, they might not take a second look at your ad, let alone engage with it. Time and money are wasted on useless ads.

Why are creatives important for Facebook ads?

The visual content on social media is important because you can back up and reinforce your message to your target audience with visual content. Additionally, an ad creative helps to make an annonce more compelling to the audience and boosts the chance of a user engaging with it.

What is a creative in ads?

A creative is the advertisement displayed on a webpage, app, or other digital environment. An image, video, audio, or other format can also serve as a creative. For ads to serve, creatives must be added to line items.

What is the best image size for Facebook ads?

Facebook feed ads recommend a resolution of at least 1080 by 1080 pixels and can exceed 30 megabytes. The minimum requirement is 600 pixels by 600 pixels without a maximum.

What are the three things a design should need for Facebook ads?

  • Text: 125 characters
  • Optimal image ratio: 1.91 to 9:16.
  • It is recommended that images should have no more than 20% text.
  • Maximum 3 cards are required.
  • The minimum size of the image is 500 x 500.
  • The recommended file type is jpg or png.

What type of ads work best on Facebook?

Facebook’s carousel ad format is one of the most effective advertising formats for product positioning and remarketing in your sales funnel. Carousel ads are more interactive than single images or single video formats, which increase engagement and increased time spent on the ad.

What is creative in Facebook ads?

The Facebook Ad Creative category refers to any Facebook advertisement users see on your website or app. A creative website, app, or another digital environment is a visual representation of that image. Users can use images, videos, and other formats for creative content.

How do you judge a creative idea?

  • What is it that will make anyone care?
  • What one thing will make people talk about your idea and motivate them to get involved?
  • What would you do if you did it?
  • There aren’t many differences between people.
  • Does it perform what it’s supposed to?
  • Do you think it will achieve its goals?
  • Could it be right for a brand?

How do I create a well designed Facebook ad?

  • Text should be kept to a minimum. — .
  • Suitable typography for readability. — .
  • To gain attention —
  • The design of the advertisement. — .
  • Microtargeting —
  • Test different ads —
  • Choose the most suitable format for you. — .
  • Using a tried and tested method. —.

What is needed for Facebook ads?

  • Create your ad
  • Choose your objective
  • Ensure brand safety and cost controls.
  • Target your audience
  • What you want to see on Facebook and in your placements.
  • Name your campaign
  • Plan your budget and schedule.
7 Creative Tips for Facebook Ads Design

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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