A Complete Guide to Facebook Ad Guidelines

Facebook Ads is a powerful yet easy-to-use tool that can…

Facebook Ads is a powerful yet easy-to-use tool that can make a big impact on your business. If you want to learn how to create an effective Facebook Ads campaign, this article is here to help you. We’ve outlined some important Facebook Ads guidelines to help your campaigns perform and reach their full potential.

With billions of active users, Facebook Ads can drive traffic to your website, increase sales, and create viral marketing. These can effectively help you and your brand grow. So if there’s any better time to learn about Facebook ads, it’s now.

The Facebook Ads page displayed on the laptop screen.
Photo by Will Francis on Unsplash

Why You Need Facebook Ads

Marketing on Facebook has become one of the most effective tools available today to grow your business, generate loyal customers, and generate leads. Facebook Advertising offers a ton of benefits for every business, and here’s how:

  • Wider Reach: Facebook has a huge number of active users. And the more people you can show your ads to, the higher the chances you can win new leads.
  • Targeted Marketing: With the sophisticated algorithm of Facebook Ads, you can ensure that all your ads are shown to the right people. This will ensure that the money you spend is worth it and drives the desired results.
  • Small cost: Compared to other advertisement methods like newsletters or billboard advertising, Facebook Ads are much more affordable. You can always vary your ad spending to fit your marketing budget.

Types of Ads and Facebook Ads Guidelines

There are different types of advertising that you can use. You need to get to know them to choose which will work better for your campaigns.

In this section, we’ll be talking about all of these advertising types and their respective Facebook Ads guidelines. Here are some of the ads you can run for your business:

Image Ads

Some of the most common ads on Facebook are image ads. You may have already seen these while scrolling through your newsfeed. They are simple, inexpensive, and fun but must be thoughtfully executed. Image ads need to be eye-catching and informative.

  • Image size: 1200 × 628 pixels
  • Minimum width and height: 600 pixels

Video Ads

If you want to step it up a notch from image ads, try using video ads. It’s a more fun way to boost your Facebook advertising. These video ads can feature your product, people providing your service, or something similar.

  • Minimum dimensions: 600 × 315 pixels
  • Maximum video length: 241 minutes
  • Maximum video file size: 4 GB

Carousel Ads

Carousel ads contain a maximum of ten photos or videos that users can swipe through to find more information. These are great because it lets you showcase more content than any other type of ad. For example, if you’re selling clothes, you can display different styles of clothing and let the buyer choose which one they want. 

  • Image size: 1080 × 1080 pixels
  • Minimum image width/height: 600 pixels
  • Maximum image size: 30 MB per image
  • Minimum cards: 2
  • Maximum cards: 10

Slideshow Ads

As its name suggests, slideshow ads are made up of multiple slides. It shuffles through a series of photos. When someone clicks the photo, they will be redirected to a landing page for further information about the product or service.

For images:

  • Image sizes: 1280 × 720 pixels
  • Image file types: JPG and PNG
  • Number of images: 3-10

For videos:

  • Video file size: Up to 4 GB
  • Recommended maximum length: 15 seconds

Messenger Ads

This type of Ad appears in the Messenger inboxes of users. They are very subtle and appear like a message. Users can click this message to learn more about the product.

  • Image size: 1200 × 628 pixels
  • Minimum width: 254 pixels x 133 pixels

How to Make Facebook Ads

Thanks to their user-friendly interface, creating ads on Facebook isn’t that hard. You can do it straight from your Facebook Business Page. Follow these steps to get started on your ad.

1. Log in to Facebook

First things first, you have to be logged in to your Facebook account. When you’re logged in, proceed to your Business Page profile. You can do this by going to the side menu, clicking Pages, and selecting the page you manage.

2. Go to Meta Business Suite

In your Business Page profile, click on Meta Business Suite located on the left side menu. As a shortcut, you can go to https://business.facebook.com/ after logging in. This will directly send you to the Meta Business Suite.

3. Create an Ad

In the Meta Business Suite, click on Ads on the left panel. And Click Create Ad. This button should be at the top right of the page.

4. Choose an Objective.

You should see a pop-up that will let you choose whether you want to Choose a Goal or Boost Existing Content. We want to create a new ad click Choose a Goal.

The goals you can choose from are:

  • Boost an Instagram Post 
  • Boost a Post 
  • Get more website visitors 
  • Get more messages 
  • Promote your Page 
  • Get more leads 

5. Insert Ad Description and Graphics

Type in what your ad is about. Make sure that it’s clear, interesting, and visually appealing. To make your Ad more engaging, use the INK Facebook Ad Primary Text Generator

6. Choose Your Audience.

You can customize your audience to match your target market. Choose the age group you want to target and the location – these variables make a huge impact when you’re advertising. Also, make sure to pick a proper call-to-action button.

7. Set Your Budget.

Choose the duration you want your ad to run. Also, choose your daily Ad budget. A window on the side will show you how many people you can reach based on your budget. Use this information to vary your budget to meet your campaign goals.

8. Create Your Ad

After entering all the necessary details, you can go ahead and click Promote Now. Make sure to monitor your ad’s performance metrics. This way, you can see how effective your ad is and make any necessary changes before you start to promote your ad.

To Wrap Up

Harness the power of Facebook ads properly by getting to know the Facebook Ads guidelines. Understanding how to make Facebook ads can help you make better decisions that will lead to the success of your campaign.

Frequently asked questions

When did Facebook remove the 20% text rule?

Late Q3 2020 advertisers noticed Facebook’s 20% Text Rule’s leniency. Advertisers were forbidden from promoting advertisements with more than 20% text by restricting their reach relative to how much text was in the ad.

Can you use the word you in Facebook ads?

Keep your Facebook ad copy simple and avoid using words you and yours too often. While those words are very useful in email marketing, Facebook doesn’t favor ads that contain them.

How do I advertise my entire Facebook ad guide?

  • Choose your objective. Answer the question “what’s the most important outcome I want to achieve in this election?”.
  • Select your audience
  • The best place to run your ads.
  • Set your budget
  • Pick a format
  • Place your order
  • Measure and manage your business.

How do beginners run Facebook ads?

  • Start your campaign by selecting your objective.
  • Give your advertising campaign a name.
  • 3: Choose special ads, do a B/C test, and optimize the campaign budget.
  • 5: Set up your campaign budget and bid.
  • Step 5: Establish audience targeting.
  • Set up your placements in step 6.

How do I create a 2022 Facebook ad?

What are the guidelines for Facebook ads?

  • Images must have a minimum height and width of 600 pixels.
  • A text length of 125 characters cannot be used in your images.
  • 9:16 to 16:9 is the image ratio.
  • Files must be either JPG or PNG.
  • Tolerability is 3% for aspect ratios.

How much does a FB ad cost?

Facebook advertising costs are estimated to cost $0.94 per click or $12.07 per 1,000 impressions, according to research. Advertisers are charged according to two metrics on Facebook: cost per click (CPC) and cost per thousand (CPM), otherwise known as cost per 1,000 impressions.

What is not allowed in Facebook ads?

Ads must not discriminate or encourage discrimination against people based on their personal characteristics such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability,.

Is running Facebook ads hard?

Advertising on Facebook can be tricky. All of this is done neatly in Facebook’s Power Editor. In addition, you need to know how to advertise, which audience to target, how much to pay per day/per ad, etc. There are seemingly endless variables to consider.

What is the 80/20 Rule Facebook?

80:20 Principle states that 20% of the input is responsible for 80% of your success. For example, if you publish 10 ads on Facebook, only 2 will generate a positive return for you.

What words are banned on Facebook ads?

  • Misdirected capitalization, like using all capital letters in your advertisements.
  • This includes profanity partially obscured by asterisks or symbols.
  • Symbols, characters, and punctuation excessively.
  • You can shop for the best f******>shirts here.

How do Facebook ads make money?

Does the 20% rule still apply on Facebook?

Facebook’s 20% rule allowed advertisers to reject ads with more than 20% text in their images. While Facebook no longer enforces this rule, it still recommends a 20% text-to-image ratio. This recommendation applies to both single image ads and carousel ads on Facebook and Instagram.

How much should I spend on Facebook ads?

The average price of a marketing budget for a business is 5%-12%. Newer companies may want to spend closer to 12% for aggressive growth.

How many ads can be set in a Facebook campaign?

You can have up to 50 ads per ad set. You can add up to 5,000 bed sets. Up to 5,000 campaigns can be run.

A Complete Guide to Facebook Ad Guidelines

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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