Why You Should Consider Using Facebook Link Ads

Due to the continual progress of the digital world, businesses are discovering new ways of marketing their products. Facebook is one o the most popular means of social media marketing. One of its most essential features is Facebook link ads.

Brands are maximizing the potential of Facebook in selling their products and services. This is primarily because Facebook has nearly 3 million users worldwide. Provided that number, it is ideal for releasing FB advertisements.

This article will introduce you to Facebook link ads. You will find a new strategy for increasing the sales of your business. Read on and become the next successful online store!

What are Facebook Link Ads?

A Facebook Link Ad is a paid ad that links directly to an external website, like a Facebook page, a blog, or an app.

In addition, link ads are interactive websites that help visitors discover great content. This kind of Facebook ad is used to bring in new customers.

Facebook Link Ads are advertising campaigns that link some landing page. The landing page can benefit from Facebook’s vast amount of users and the interactivity of the small ad, allowing you to target a specific audience. 

It has a specific budget, so the price you can charge your potential customers depends on it.

Why Use Facebook Link Ads?

Advertising on Facebook is now one of the most effective tools for growing your business. It helps attract loyal customers and generate leads and sales

Currently, over 3 million businesses are advertising on Facebook, so this is an excellent time to begin. Facebook advertising is hugely exciting for marketers, here are just a few reasons:

1. Number of Users

There are over 1.13 billion active Facebook users. 

Three billion people are using mobile devices to access social networks.

First, you should know this number before creating a link ad. If you can remember just that number and are searching for the ideal ad, then you’re in the right place.

Once you advertise, the number of potential customers out there will multiply by your demographics, location, and other factors. In other words, your ad may perform better than expected. 

A Marketo study found that approximately 63% of those who visited websites from Facebook links were motivated to purchase.

2. Popularity

Social networking is viral among people. People spend 50 minutes daily scrolling on Facebook, Instagram, and Messenger.

That is why using link ads for marketing is a great idea. It ensures that your target audience doesn’t ignore your ad. 

Facebook ads result in a significant increase in revenue for online merchants.

3. Reliable Targeting

Lastly, marketing on Facebook helps you target customers effectively. It’s the only social media platform with about 1 billion users worldwide, and most of them are active on Facebook. By using this data, the potential number of customers is astronomical. 

Not only can you target customers, but you can also target specific geographies and interests. In addition, you can use Facebook ads to reach out to your existing customers or re-target them.

As a link advertiser, the wide range of targeting options means you can pay less to reach more customers. 

Of course, there is a limit on how many customers you reach, but it is a lot cheaper than traditional forms of marketing.

To Wrap Up

There are many reasons why a business may use link ads. A company using this may have sought the help of a consultant. Whatever the case, the industry needs to decide on how they want to target its audience.

It can be based on actual demographics or segments such as age, gender, and location.

Link ads are a strategic approach to utilizing the potential of Facebook for exponential growth in sales.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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