Boost Views with a Free Facebook Page Post Scheduler

Running a Facebook page can require a lot of time and effort. Even when you’re able to amass a huge following, you may struggle to show your content to your audience during peak hours. A Facebook page post scheduler can help marketers publish their posts at the right time. 

This article will explain the importance of a post scheduler and how it can affect your marketing efforts. It also shows the steps for scheduling a Facebook post.

What is a Facebook Post Scheduler?

A Facebook post scheduler is an administration tool for your Facebook page. It is a management tool that allows page owners to post content ahead of time without publishing the page to a live audience.

This feature allows page owners to manage their time and content better, and it makes it easy for them to manage multiple accounts.

The Importance of Scheduling Posts

Post scheduling ensures that you post on Facebook at optimal times when your target audience is likely to see your content. Post scheduling goes beyond simple convenience. It can also have a significant and indirect effect on your marketing campaign. 

1. Time Efficiency

Remember that an audience views content on Facebook at a time most convenient to them. People working a 9 to 5 job aren’t going to spend their work hours browsing through Facebook. Publishing during their downtime means your content is more likely to reach your target audience. 

This isn’t always possible, especially with a large audience and with temporal and geographical constraints. A post scheduler allows brands and businesses to optimize their posts to catch the traffic of particular hours.

This allows marketers to perform other marketing tasks that require greater attention to detail. This also helps push your content strategy forward. Marketers don’t need to wait to post content before creating the next.

Posting scheduled posts also allow managers to run multiple accounts and pages efficiently.

2. Optimize Reach during Peak Times

The time you publish content is just as important as the quality of your content. Based on the previous example, audiences have different schedules, and they may not always coincide with yours. 

A post scheduler helps social media managers post content during peak hours. Peak hours are when a high number of their target audience is online to view and react to their content. Peak hours also affect the quality of a viewer’s attention. 

When viewers direct their full attention to their social media browsing, they are more likely to immerse themselves in the experience. They consume more media and are more likely to interact with content.

3. Brand Consistency

Scheduling your Facebook posts also allows you to introduce a sense of consistency. People form habits when they perform actions regularly. When a brand or page publishes content on a consistent schedule, it helps your audience turn their viewership into a habit. 

How to Use a Facebook Page Post Scheduler

Now that you’re aware of the benefits of scheduling your Facebook posts, here are the steps you need to follow. 

For Desktop Users:

• Open your Business Page or Facebook Group screen, and click on Publishing Tools.
• Click Create Post and compose the post you plan to schedule on your page.
• Finalize your post by adding photos and videos, then click share now and select the Schedule button.
• Choose a date and time for your post to go live. Confirm these options by clicking on Schedule.
• On the create post window, click on Schedule Post. Facebook will publish your scheduled post at the time and date you specified.

On the Mobile App:

• Open the Facebook Pages manager app and go to your group page.
• Tap on the triple dotted line at the bottom and tap on the create post button.
• Create and edit the post you want to schedule and tap Next.
• Users will be asked the question, “How do you want to publish this?”. Tap the bar and select Schedule.
• The Change Scheduled Time section will bring up a scheduling calendar. Select the time and date you want to schedule your post.
• Finalize your post by tapping on Schedule.

The Bottom Line

Timing is everything in the world of marketing. A compelling post isn’t going to draw much attention if your audience isn’t there to engage with it. 

Scheduling Facebook posts provides businesses with a way to organize their content schedule. The benefits of using a scheduling tool aren’t confined to Facebook either. 

Marketers can also schedule posts for Instagram, Linkedin, and Twitter. Users can also try scheduling a story on their platform of choice to yield the same benefits.