Setting up Facebook Shop for Your Business

You’re losing out on a sizable market if you run an online store without a Facebook shop. Anyone can use the Facebook shop feature; major retailers are not the only ones who can use it.

It’s one of the most straightforward strategies for utilizing social media marketing for e-commerce store owners. Additionally, Facebook lets you create a mobile-friendly store that customers can access on both Facebook and Instagram.

This new feature allows users to browse, browse, and buy your products on platforms they regularly use to enjoy new experiences. In this article, we are going to show you how to set up a Facebook shop for your business, and increase your sales!

What Are Facebook Shops?

a street sign in san antonio that reads e commerce
Photo by Mark König on Unsplash

Facebook Shops, which went live in May 2019, is a mobile-first shopping platform. It enables small businesses to easily build their online stores and sell on Facebook and Instagram.

Previously, Facebook had provided Facebook Page Shops, which allowed small businesses to sell products online.

In some ways, Facebook Shops will replace the current Facebook Page Shop user interface. It will also give companies the tools they need to give their customers a more leisurely time shopping in-app.

Users of Facebook and Instagram can locate businesses on Facebook Shop by visiting their Facebook pages or Instagram profiles.

Facebook Shops have the remarkable feature of being discoverable naturally or through ads. This means there are many chances for social media marketers to optimize businesses for both channels.

Why Should You Set up a Facebook Shop?

For direct-to-consumer brands, Facebook Shops offers customers a convenient one-stop shopping experience. They can communicate with your company via Facebook Messenger, be led to an appropriate product, and then purchase directly on Facebook.

This creates an easy shopping experience. There is no need to send customers to an external website where it will be easier for them to become distracted and not buy.

You are aware of how challenging cataloging can be if your company operates an online store. However, Facebook Shops makes storing and updating product information incredibly simple.

Simply access the Commerce Manager and edit your items in a matter of minutes whenever you need to make changes to your product information. These information can be images, descriptions, prices, etc.

Shipping-related activities are a hassle. We understand.

Fortunately, Facebook Shops makes things incredibly easy by allowing the seller to choose any shipping method they like. Of course, keep in mind that it has to provide tracking and delivery confirmation.

If you want to change a shipment’s specifics, go to the Commerce Manager and make your changes there. You can change the shipping cost, speed, and destination there.

With almost 3 billion monthly active users, Facebook is a hub of activity, with thousands of users accessing it every second across the globe. Running Facebook ads for your goods and Facebook Shop page will immediately increase conversions for your store. Not only that, it will expose your company to new audiences and potential clients.

How to Set up a Facebook Shop?

Setting up a Facebook Shop is relatively straightforward. Before doing anything though, you should check whether you are in a supported region for Facebook Shops.

  • Click this link to start the process.
  • Choose a payment option for customers. You’ll see that there are a few options available. One is to use Facebook’s payment gateway, and the other is to use your own. Or you can talk with the customer directly on Messenger to handle it.
  • Choose the Facebook page that will be your sales channel. This is the perfect time to create a Facebook page for your company if you don’t already have one. Afterwards, connect your Facebook account for business.
  •  Determine where you will deliver your goods.
  • Click Finish Setup after previewing your Facebook Shop to make sure all the information is accurate.

And that’s it! Now you have your Facebook Shop, ready to use!

Final Words

We hope you enjoyed our article on how to set up a Facebook shop. Facebook Shops feature will immensely increase your sales revenue.

If you have any more questions about Facebook Shops, or Facebook marketing in general, feel free to ask us!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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