Key Steps to Make Successful Facebook Pages

Still don’t have a Facebook business page? Well, it’s high time you make one. You need to establish a strong presence on Facebook to stay competitive and relevant. If you don’t know where to start, this article is here to help you get started on making a Facebook page.

So much marketing opportunity comes with having a business page on Facebook. And you can significantly benefit from it. It will help you widen your brand reach and boost your revenue.

Make use of what Facebook pages have to offer and build a highly effective marketing plan for your company and brand. We’ve compiled essential steps for setting up a Facebook page.

Check them out and get ready to conquer the world of social media marketing. 

A person discussing something with a laptop and notebook next to him.
Photo by Headway on Unsplash

Steps for Making a Facebook Page

Creating a Facebook page is pretty straightforward. And it won’t take up too much of your time. Follow these steps to get your new Page up and running in a snap.

1. Create a Facebook Account

If you don’t have a Facebook account, you will need to create one. Go to the login page of Facebook and click Sign up for Facebook. Fill up all the needed details about yourself. Confirm your account through a confirmation link that will be sent to your email.

2. Go to the Pages Section

Once you’re logged in to your account, you will see a menu on the left side of your news feed. Click on Pages > Create New Page.

3. Fill up Page Information

You will be asked to provide your Page Name and your Page Category. Examples of page categories are:

  • Local Business or Place
  • Company, Organization, or Institution
  • Brand or Product
  • Artist, Band, or Public Figure
  • Entertainment
  • Cause or Community

There is a page description box where you’ll write about the purpose of the Page. The maximum number of characters for your description will be 255 characters. If you’re done filling up all the page info, click Create Page.

4. Add Page Profile and Cover Photo

The next step is to add an eye-catching profile and cover photo for your Page. Here are the guidelines for the images you can use:

Page Profile Picture:

  • 170×170 pixels on computers
  • 128×128 pixels on smartphones
  • 36×36 pixels on most feature phones.

Page Cover Photo:

  • 820×312 pixels tall on computers and 640×360 pixels tall on smartphones.
  • Must be at least 400 pixels wide and 150 pixels tall.

5. Set Your Page up for Success

Once you’ve uploaded the photos, click Save. You will then have successfully created your new Page! But it doesn’t end there. To set your Page up for success, you will have to add some more information and do some extra tasks. These include:

  • Adding a Business address, Website, and Business hours
  • Inviting people to like your Page
  • Creating a welcome post
  • Assigning page administrators and editors
  • Adding a call-to-action button

Once you’ve polished your Page, you’re all good to go!

How to Grow Your Facebook Page

Now that you’ve successfully created your Facebook page, you want to make it as successful as possible. Consider the following steps to help your Page grow.

Share Interesting and Relatable Content.

The purpose of your business page is to spread the word about your products or services. You can do this by creating and sharing interesting and relevant content for your business. Use appealing photos and engaging videos. Also, keep it relatable whenever you can to get more people to share it. 

Run Facebook Ads to Increase Engagement

Ads are the best way to efficiently get your posts to the hundreds or thousands of people most likely to engage with them. Ensure your ads are interesting, so your audience is more likely to click them.

You can optimize your ads further through Facebook Insights. In the ads section, you can quickly see the demographic of your audience. You’ll also see the specific times of the day when your ads are more successful.

Host Giveaways and Contests

This is a common strategy used by tons of businesses. Hosting giveaways and online contests on your Facebook page can increase engagement and grow your reach. These, in turn, will make more people aware of your business or product.

Promote Your Facebook Page Anywhere You Can

Make sure to mention your Page in other marketing materials. Add it to your Website, email newsletter, or blog. Put your Page’s URL on all social media platforms you are active on. These are excellent ways to accelerate the growth of your Facebook page.

Use Facebook Stories and Facebook Live

These latest marketing tools are great for driving engagements and sharing bits of content with your followers. You can use photos or videos for your Facebook stories, and you can even start a poll via your stories!

On the other hand, Facebook Live is a great way to share behind-the-scenes footage of product launches and employee engagements. You can also host a Q and A session with your customers. This is a great way to engage your audience, get feedback, and promote your brand.

To Wrap Up

Another important step to having a successful page is to engage with your followers. Speak to your audience, and establish rapport. Keep them engaged, and encourage them to share your posts with their friends.

A Facebook Page dedicated solely to your business makes you look more professional. It’s never too late to get started on making a Facebook page. Get started on it today by following the steps in this article.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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