Creative Ways to Write Primary Text in Facebook Ads

Want to write primary text Facebook ads? Facebook is a…

Want to write primary text Facebook ads? Facebook is a top-rated marketing channel. So it’s not surprising that various brands use it for advertising purposes.

However, successful Facebook ads require compelling primary text content to pique the interest of potential buyers and describe the product or service being advertised. 

It would be best if you did this in an attractive and relevant way. Also, remember that advertising aims to promote the sale, not your company. 

This article explains the proper format and strategies for writing creative primary texts for Facebook ads. Let’s dive in!

MacBook Air on table
Photo by Will Francis on Unsplash

What Does Primary Text Facebook Ads Mean?

Primary text appears at the beginning of an ad you create on Facebook. The primary text on the advertisement is the most significant portion of the text. This is because it describes what your brand offers and the value it can provide to customers.

Your target audience will understand what to expect from your organization by reading the primary text. The main objective of primary text must always be to inform the reader of an offering and the benefits of purchasing the product. 

The primary text provides a concise overview of your brand and its benefits. Facebook limits this text to 125 characters; thus, effective communication is vital.

Seven Strategies for Writing Effective Primary Text for Facebook Ads

Writing effective primary texts for Facebook ads can be tricky! Learn how to communicate your message to your designated audience with these tried-and-true methods. 

1. Use Keywords

The primary text of your Facebook ad is what potential customers will read when they view your ad. Keeping this in mind, you should ensure that you have utilized your keywords effectively to develop compelling ad copy.

Ensure that you are transparent and honest and that you emphasize the most compelling reasons a potential buyer should click on your ad. If you are utilizing copy AI software, you must feed it keywords.

2. Keep It Brief

There is a recommended word count of 125 characters for the significant text of Facebook advertising. Therefore, you should choose your words wisely and maximize the space!

The recommended length for Facebook ads’ core text is approximately 80 characters. Customers are less likely to read your Facebook advertisements if the core text is lengthy.

3. Skip Deceptive Assertions

There is nothing more repulsive to a potential customer than reading outrageous and false statements. Make sure the core text of your Facebook ads is accurate and concise. Overpromising or making false claims can harm your advertisements’ success and damage your company’s reputation.

4. Be Conversational

When attempting to sell something, people appreciate being addressed and feeling like you are speaking directly to them. To develop effective Facebook ads, you should employ conversational language such as “you” and “your.”

5. Respond to Inquiries

Your Facebook advertising should value potential customers and entice them to click for additional information. An effective Facebook advertisement attempts to answer a frequently asked question or provide a solution to a common issue for the target demographic.

6. Use Emotions

You may exploit the fact that humans are emotionally motivated to your advantage when crafting Facebook ad wording.

Anger, envy, excitement, and fear may all be leveraged to generate effective Facebook advertisements. Potential clients are far more likely to click on your Facebook advertising if they resonate with them.

7. Let the Numbers Talk

Utilizing numbers, pricing, and statistics in the significant text of your Facebook ads is a terrific approach to make them stand out.

Whenever possible, include special characters such as $ and %, as these will attract the attention of your potential clients as they scroll. Be careful to give this information to any copy AI tools you may employ for your Facebook ad crafting.

For instance, 

  • 50% off now.
  • Buy one, get one free
  • $20 for a limited time only.

Tips for Facebook Primary Text Format

The benefit of Facebook’s primary ad texts is that they are automatically limited to a particular number of characters. 

This will assist you in keeping the text brief and to the point. If you match the criteria, you will have the correct text for your Facebook ad. Other tips include:

The text should be limited to a few short lines. This improves readability and increases visitors’ likelihood of reading the entire content before scrolling.

Each sentence should be a simple assertion. Long sentences or phrases are difficult to read and less effective for marketing.

Your ad should have a photo, a headline, and a link in addition to the significant content.

To Wrap Up

The strategy you employ in your Facebook primary text ads will depend on the strategy you use in your Facebook campaigns. 

For example, if your Facebook campaign is about generating leads, then your primary text ads should be worded to generate leads. 

If you don’t know how to go about your primary text Facebook ads, try our Facebook text generator for free.

Frequently asked questions

What makes a good ad headline?

Headlines are designed to be concise, punchy, and catch the eye of potential customers. You should entice your audience and make them read your ad.

How long should primary text be on Facebook ads?

Most placements use the text length of 125 characters for the Primary Text field, 40 characters for headline fields, and 25 characters for details. It is possible, however, to truncate your text across devices and placements.

How do you write primary text?

  • Use keywords
  • Keep it short
  • Make no false claims.
  • Be conversational
  • Answer a question or offer a solution.
  • Use emotions

How many words should my Facebook ad be?

You should always keep your ad text near 125 characters, as any larger copy will get cut off in mobile ads and many other offered adendas.

What is the best audience size for Facebook Ads 2022?

Your ads should be targeted at a minimum of 1,000 people on Facebook. Scale from there as you get a better idea of who your audience is. Depending on your funding, you can start with a broader audience of 10,000 or 100,000 people.

How do you write a catchy ad?

  • Include Keywords
  • Ask Questions
  • Solve Prospects’ Problems
  • Make the humorous fit.
  • Include numbers and statistics.
  • Please Take Care In What You Do.
  • Use Empathy
  • Use Simple Language

How do you write an ad description?

  • Avoid generic and descriptive words, e.g. Our Company is a Top Service Provider.
  • Using annoying corporate jargon like “Streamline Your Business With Us” is not an option.
  • Avoid unnecessary keyword insertions like “Sale on Discount Furniture On Sale”.

How do you write ad copy that sells?

  • Start with your strongest benefit.
  • 2) Highlight the greatest advantage.
  • Please describe exactly (and in detail) what you expect the prospect to receive.
  • 4) Put proof on your statement(s).
  • In case they fail to act, tell them what they will lose.

What should be the primary text in Facebook ads?

Primary text: the copy that appears at the top, below your account name, above your creative text. There are only 125 characters in this book, but you can write more (more on that later). A static image, a carousel, animated image, or a video is considered creative.

What is the best length for a Facebook ad?

Facebook recommends a length of 5-15 seconds for in-stream video ads (ads placed before or during other video content). For standalone ads in the News Feed, Facebook recommends creating ads that are 15 seconds or shorter.

What is the best size for Facebook Ads 2022?

  • Ads are shown in the Facebook feeds.
  • Facebook feed ads recommend a resolution of at least 1080 by 1080 pixels and can accommodate up to 30 megabytes.
  • Facebook carousel ads are also included in news feeds.
  • Facebook’s right column ads do not appear in the main news feed.

How do you write a good Facebook ad text?

  • Make the headline CTA.
  • I’ll keep it to five words.
  • Make the headline more attractive.
  • Test 5-mile and 5-foot benefits.
  • Keep it simple – focus on one thing.
  • Attract attention with special characters.
  • Empathy is important – any pains you’re solving are real.
  • If it’s new, tell me.

What is catchy headline?

Articles with catchy titles contain elements to persuade readers to read them. An effective headline is one element of your content. It can be helpful to have a catchy title that introduces the reader to what you’re talking about or what value they can gain by clicking on it.

Does Facebook still have the 20 text rule?

In Facebook, the 20% rule rejected ads with more than 20% text in the images. In spite of the fact that the rule no longer applies, Facebook still recommends a 20% ratio of text to image. On both Facebook and Instagram, this recommendation applies to single image ads and carousel ads.

Is there a text limit on Facebook ads?

Limits on character sizes. Headline: 25 characters. Link description: 30 characters.

Creative Ways to Write Primary Text in Facebook Ads

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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