The Definitive Guide to Off-Page SEO Techniques

If you want your eCommerce website to climb up the search engine rankings, you need to level up your Off-Page SEO game. And we’re here to help you out.

In this guide, we’ll be sharing some of the best off-page SEO techniques for eCommerce website that will rock your SERPs and your sales!

A lot of people tend to overlook the advantages of Off-Page SEO. You don’t want to commit that same mistake. So keep reading to find out what it is, how it works, and how to incorporate it into your overall strategy.

What is Off-Page SEO?

Off-page SEO is an essential component of successful search engine optimization. It refers to activities outside of the website that is used to increase visibility and relevance in search engines, such as:

  • Link building
  • Directory listings
  • Social media outreach
  • Content promotion, and more. 

All these tactics help strengthen your site’s reputation, boost traffic, and ultimately improve its rank in Search Engine Results Pages (SERPs).

Off-Page Vs. On-Page SEO: What’s the Difference?

Both off-page and on-page SEO play critical roles in the success of an online business or organization. And by understanding the differences between each type, you can better allocate resources toward specific tasks to achieve desired outcomes.

As mentioned earlier Off-page SEO efforts take place outside of the website. On-page SEO, on the other hand, is about optimizing web page content, making it easier for search engines to crawl and index it.

The primary objective of off-page SEO is to increase the authority of a website by obtaining links from other websites. On-page SEO focuses on making sure that search engine algorithms accurately read the content being presented.

Why Off-Page SEO is Important

Off-site SEO techniques tell search engines how valuable your website is. This, in turn, helps them determine how well your website will rank on SERPs. And we all know critical it is to website success.

If a search engine like Google ranks your website highly, you’ll have higher traffic and, ultimately, higher conversions. But if you end up on the lower spectrum of SERPs, your online store will be like a ghost town. And nobody wants that, which is why we’ve laid out some of the best Off-Page SEO techniques in the section below.

A man working on a set of data on his laptop.
Photo by Myriam Jessier on Unsplash

Best Off-Page SEO Techniques for Ecommerce Website

A successful off-page SEO strategy should include not just one but multiple tactics. This will help you achieve better rankings and organic traffic while strengthening your online presence and reputation.

Here are some of the best off-page SEO tactics that you can use to grow your eCommerce website:

Social media marketing and brand mentions

Social media is teeming with marketing potential. Take advantage of it by marketing your eCommerce site on all social media platforms.

You can increase your interactions on your social media pages by creating engaging content or online contests. Brand mentions from other famous social media influencers can also drive people to your site, where they may convert into sales.

Create guest posts

Another great Off-page SEO technique for eCommerce companies is guest posting. Guest posts refer to content that you post on another website. The traffic on guest posts is usually higher than any other type of content, and these are used to link your website. 

When writing guest articles, you must pay attention to the quality of the articles as well as make sure they are distinctive. You can write guest posts about your products, services, or other trending topic related to your products.

Use directories for product listing

Directories are a valuable resource as they allow you to submit URLs to your site and products, which can lead to increased online exposure. This can result in more people discovering your brand or service, driving sales and conversions. Additionally, many directories will provide backlinks to your pages and products, providing another avenue for link building. 

When leveraging directories for product listings, the key thing to remember is to focus on quality over quantity. Spending time curating a small selection of reliable, authoritative websites is far better than submitting hundreds of listings at once. 


People enjoy interesting content and often enjoy content that’s specially curated based on their interests. And creating a newsletter with content that appeals to your audience and links back to your website can help build your network’s traffic.


Podcasts have become increasingly popular in recent years. There are hundreds of shows covering a wide range of topics. And appearing as a guest or panel member on podcasts that appeal to your demographic can greatly boost your brand.

Affiliate marketing

Affiliate marketing is a powerful tool used in off-page SEO. It allows businesses to partner with other companies and individuals, who will then promote their products or services for commission.

This type of digital marketing involves the use of tracking links which measure when someone visits a website from an affiliate’s page. This makes it easy to track conversions and sales. Affiliate marketing can be incredibly effective at driving quality leads and bringing new customers to brands.

Local SEO and review sites

You can get your eCommerce business in front of local searchers with strong intent through sites like Google My Business, Yelp, and TripAdvisor. This will make them even more likely to click on your website.

Join Q-and-A sites

Quora and Yahoo Answers act as giant forums where people can find answers to their questions. You can use this space to get the word out about your business and provide insights into your niche.

Try to include your website link with your answer to attract more visitors. But don’t just drop your link without saying anything. This may come off as “spammy.”

Social bookmarking sites

Sites like Reddit and Pinterest fall under this category. A social bookmarking site allows users to share information and products they like and to spark conversations. You’ll drive visitors to your website by getting mentioned or creating valuable content you can share here.


Off-page SEO techniques for eCommerce website are essential to the success of any online business. They help search engines identify, rank, and index websites more accurately.

By improving visibility, you can help drive more traffic to your website. And ultimately, you can increase sales. Try out these Off-page SEO techniques and see for yourself!

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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