Essential SEO Techniques to Grow Your WordPress

SEO, or search engine optimization, is one of the essential aspects of running your WordPress website. It’s all about getting found! You want your content to be seen by as many people as possible. Proper SEO techniques for WordPress can help you do that. 

But sometimes needing proper SEO techniques for WordPress can seem daunting. Don’t worry – we’re here to help! Read on for our top tips on optimizing your WordPress blog for SEO success. 

What Is SEO?

Search Engine Optimization is essentially a process of making sure your content is as visible as possible on search engines like Google. This is done by optimizing some aspects of your website, such as titles, meta descriptions, headings, images, and more.

SEO will ensure that when someone searches for a term related to your blog post or page content, they are directed straight to you! And since organic traffic from search engine results accounts for over 50% of website visitors in 2020, SEO techniques are essential. 

Why You Need Proper SEO Techniques for WordPress

WordPress is the most popular choice for website hosting and website design, but it can also be tricky when it comes to SEO. WordPress’ websites often need an ideal structure for search engines, so proper SEO techniques are essential to ensure your content is seen.

You can optimize your WordPress blog post or page in countless ways. From writing optimized titles and meta descriptions to using keywords effectively and incorporating internal links.

Without these techniques, your content will never reach its full potential! 

Tips for Proper SEO Techniques for WordPress

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Photo by Stephen Phillips – on Unsplash

Use SEO-Friendly Permalinks

One of the easiest ways to optimize your blog posts is by setting up an SEO-friendly permalink structure. This should be on the Settings page of your WordPress site. This will ensure that your post URLs are optimized for search engines and visitors alike. 

Optimize Your Page Titles

Regarding SEO, your page titles are one of the most critical elements on the page. They should be unique and descriptive so that search engines can better understand what your page is about.

You’ll want to ensure your page titles include relevant keywords and some branding or website name at the end. 

Include Keywords in Your Content

Including relevant keywords throughout your content can help search engine spiders determine the topic of your blog posts. This will rank them appropriately in their SERPs (Search Engine Results Pages).

Be sure to stuff only a few keywords into a single post, which can harm your site’s ranking. 

Leverage Internal Linking

Internal linking is a great way to keep visitors engaged and promote other content found on your site. It also helps search engines crawl and index your content more easily.

When you link to an older post from within a new one, ensure the link includes keywords from both articles. Do this for it to be optimized for SEO. 

Add Alt Text to Images

Remember to include alt text with each picture when adding images to your WordPress posts and pages! This allows search engine spiders to better understand what the image is about and improve its chances of being indexed in the SERPs. 

Focus on Quality Content

Quality always trumps quantity when it comes to SEO. Ensure you’re producing engaging and informative content that will attract readers and keep them coming back for more.

Use strong keywords throughout your post, and ensure they flow naturally with the rest of the text instead of feeling like needless filler.

Create an XML Sitemap

 A sitemap can help search engine crawlers better index your blog and make it easier for them to find all of your content. You can use a plugin like Google XML Sitemaps to automatically generate an up-to-date sitemap for you.

Optimize Your Images

Remember the importance of image optimization! Ensure you’re adding helpful descriptions and title tags that include targeted keywords when uploading images to your blog. This will help search engine crawlers properly index your media files and improve your SEO rankings.

Utilize Social Media

Finally, remember the power of social media when it comes to SEO. Promoting your content on platforms like Twitter, Facebook and Google+ is a great way to draw in more organic traffic. It will generate backlinks for your blog.


SEO is an essential part of running a successful WordPress website. By following our tips on proper SEO techniques for WordPress, you can ensure your content reaches its full potential.

Make sure it gets seen by as many people as possible. Use targeted keywords throughout your content, take advantage of internal linking. Also, promote your blog posts through social media for the best results! Good luck!

Co-Founder of INK, Alexander crafts magical tools for web marketing. SEO and AI expert. He is a smart creative, a builder of amazing things. He loves to study “how” and “why” humans and AI make decisions.

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