How to Start Creative Email Subject Lines for Follow-up Sales

Do you need help writing compelling email subject lines for your follow-up sales?

Whether you’re a startup or a marketing professional, crafting the perfect subject line can be tricky. But it doesn’t have to be! You can create compelling email subject lines for follow-up sales with the right tips and tricks. This way your emails will be opened and read.

In this blog post, we’ll share our top strategies for writing powerful email subject lines for follow-up. Read on to learn how to ensure every potential customer opens and reads your emails!

What Are Email Subject Lines for Follow-up Sales?

Email subject lines for follow-up sales are the words and phrases you used to grab the attention of potential customers. This makes them want to read more. The aim is to bring a sense of urgency, curiosity, or interest that encourages your subscribers to open the message.

Your email subject line should be specific and relevant to help motivate people to take action. For example, if you’re following up on a sale of jackets, your email subject line might be “Don’t miss out on this limited-time offer!” This creates a sense of urgency that will entice readers to click through.

Tips for Writing Effective Email Subject Lines for Follow-up Sales

person holding black iphone 5
Photo by Solen Feyissa on Unsplash

1. Keep It Short & Sweet

This is one of the essential rules for writing great email subject lines. Your readers will often quickly glance at their inbox and decide to open or delete it based on the length of the subject line. Keep it short and sweet, so your readers spend only a little time deciding whether they should open it.

2. Be Descriptive

Make sure you give enough information in your subject lines so that people know what’s inside. Consider including details about what’s inside, like “Learn 5 Tips for Successful Follow-up Sales Calls” or “Don’t Miss Out On Our Special Offer!” Being descriptive will help readers decide quickly if they want to click through and learn more.

3. Add Urgency

Adding a sense of urgency can be incredibly effective when writing email subject lines. Try phrases like “Limited Time Offer” or “Today Only”. This will help give your readers the feeling that they need to read now or risk missing out.

4. Personalize Your Subject Lines

You can make your emails stand out by personalizing the subject line with each customer’s name. This shows you care and that you’ve taken the time to write something specifically for them.

5. A/B Test

Finally, don’t be afraid to test different variations of subject lines on your customers. This will help you determine which ones are the most effective so that you can focus on those in the future.

Types of Email Subject Lines for Follow-up

1. Value-Based

If you’re offering a special offer or discount, mention it in the subject line. Examples include “Take 15% Off Your Next Purchase” or “2-for-1 Offer on All Products.”

2. Curiosity-Based

This email subject line captures attention by creating intrigue and interest. Try “Find Out What The Experts Don’t Tell You About Follow-Up Sales Calls” or “The Secret To Making More Money With Follow-Up Sales.”

3. Urgency-Based

As we mentioned earlier, adding urgency can be incredibly compelling for follow-up sales emails. Try phrases like “Don’t Wait, Hurry Before This Offer Expires” or “Act Now: 24-Hour Flash Sale On Jackets.”

4. Personalized

Take the time to personalize each email with your customer’s name in the subject line. It will help them feel like you’ve taken the time to write something specifically for them. Try something like “John, Don’t Miss Out On Our Special Offer!”

5. Question-Based

To draw readers in, ask a question in the subject line. Examples include “Ready To Take Your Follow-Up Sales To The Next Level?” or “Wondering How To Increase Your Follow-Up Sales Conversions?”

Powerful Samples of Follow-up Email Subject Lines

1) “Don’t Miss Out On Our Limited-Time Sale!”

2) “John, Take 15% Off Your Next Purchase!”

3) “Find Out What The Experts Don’t Tell You About Follow-Up Sales Calls.”

4) “Ready To Take Your Follow-Up Sales To The Next Level?”

5) “Don’t Wait, Hurry Before This Offer Expires!”

6) “The Secret To Making More Money With Follow-Up Sales.”

7) “Act Now: 24-Hour Flash Sale On Jackets”

8) “2-for-1 Offer on All Products”.

Conclusion

Writing effective email subject lines for follow-up sales can be difficult. But by following the tips above and using a few of the samples provided, you’ll be well on increasing your open rates. Remember to keep it short and sweet, be descriptive, add urgency, personalize your subject lines, and A/B test different variations. Good luck!

How to Start Creative Email Subject Lines for Follow-up Sales

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

Time Your Follow-Up Emails & Reach Prospects

When you don’t hear back right away from a client, it can feel confusing at first. You might wonder, should…

December 21, 2022

Networking Follow-Up Emails (For Better Opportunities)

A follow up thank you email after networking can maximize the benefits of meeting new people.  You’ve just finished up a great…

December 21, 2022

Follow-Up Email Tips to Win Better Opportunities

On our conquest to find the ultimate job, many of us forget the importance of one powerful tool: follow up…

December 21, 2022

Improved Strategy For Survey Follow-Ups

Conducting customer surveys is just the first step of your research. Next is to follow up after survey and start analyzing the…

December 21, 2022

Friendly Reminder Email Guide (2022)

You’ve sent an important email and have been waiting for a reply for a day or two. Now you’re starting…

December 21, 2022

Great Thank You Email After an Interview

Job seekers often wonder if they should send a thank you email after an interview. The answer is YES! A…

December 21, 2022