How to Draft a Follow-up Email After a Trade Show

Welcome to our blog post on drafting an effective follow-up email after a trade show!

Trade shows is a means to get in touch with potential partners or customers. But the success of your efforts often depends on how you follow up after the show. That’s why it is essential to craft a well-written and captivating follow-up email that will compel people to take action.

In this blog post, we’ll discuss what makes a good follow-up email, provide some tips for writing one. And then, offer examples of actual emails that have been successful. Let’s dive in!

What Makes an Effective Follow-up Email?

An effective follow-up email should include several key elements. It should be succinct, to the point, and have all relevant information. You should introduce yourself, describe your business, and explain why they should want to collaborate with you. Additionally, it’s essential to make your email as personal as possible.

Trade Show Follow-up Email Best Practices

When it comes to writing a follow-up email after a trade show, there are some best practices you should keep in mind. 

  • First and foremost, send the email as soon as possible – preferably within 24 hours of meeting them at the show. 
  • Additionally, ensure that your subject line reflects what you discussed at the front. This will help to ensure that your message stands out from other emails they may be receiving. 
  • Your email’s content should revolve around providing value to the recipient by answering their questions or resolving their issues.
  • Finally, end your email with an explicit call to action, so they know exactly what step to take next.

Three Effective Follow-up Email After a Trade Show Templates

people walking inside the building
Photo by Helena Lopes on Unsplash

Template 1

Subject Line: It was great to meet you at the trade show!

Hi {First Name},

It was a pleasure to meet you at the {name of trade show} yesterday. I wanted to follow up and share a bit more about our company, {your company name}. We specialize in {what your company does}.

There could be an opportunity for us to work together as we both have similar goals of {insert goals here}. And our expertise could help you achieve those goals. If this interests you, please contact me to discuss this further.

Thanks again for taking the time to meet yesterday. I can’t wait to hear from you soon.

Best Regards,

{Your name}

Template 2

Subject Line: Let’s schedule a call to discuss our partnership potential

Dear {First Name},

I hope this message finds you well. As we discussed at the {name of trade show}, we can partner up and create something extraordinary together! We can help each other reach our respective goals of {insert company and individual goals here}. To further explore this possibility, I’d love to schedule a call to discuss the details in more depth. Please inform me when you have the time to talk.

I look forward to hearing from you.

Sincerely,

{Your name}

Template 3

Subject Line: Follow Up From The Trade Show – Let’s Connect!

Dear {First Name},

My First Name,

Excellent to finally meet you in person at (name of trade show). Our group is enthusiastic about the possibility of working with you, and I wanted to share that with you. Here at {your company name}, we specialize in {what your company does}. This could be an excellent way to reach our {insert goals here}.

We’re eager to hear more about what you’re looking for and how we can assist you. If you’re available to talk about this further, please let me know when you are.

I’m hoping to hear back from you shortly.

Sincerely,

{Your name}

In Summary

Writing a trade show follow-up email doesn’t have to be intimidating – keep it light, friendly, and professional. Be sure to mention who you are and what your company does.

Also, provide details about how you can help them achieve their goals, and remember the call to action. Remembering these tips will help ensure that your emails successfully engage potential customers or partners after the trade show. Good luck!

How to Draft a Follow-up Email After a Trade Show

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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