Writing a Better Webinar Follow-up Email With Templates

Webinars are some of the most efficient ways to reach a broad audience and engage with them without having to be physically present. But as practical as they can be, your webinar may not have the desired effect if you don’t have an effective follow-up strategy.

A well-crafted webinar follow-up email example is vital to ensure that you maintain contact with those who attended your webinar. And you continue building relationships for future success.

In this blog, we’ll discuss why it’s essential to craft an excellent follow-up email after hosting a webinar. We will also give points on how to do this well, and provide examples of successful templates.

Why Webinar Follow up Emails Are Important

Webinar follow-up emails are essential in ensuring you get the most out of a webinar. It allows you to continue the conversation with those who attended, helps to ensure your message is clear and understood. It encourages attendees to take action based on what they learned from the webinar, and provides an opportunity for further engagement.

In addition, you can use these emails as feedback to help improve future webinars. They can help you understand how attendees felt about your presentation. This insight can be precious when it comes to shaping future events.

Tips for Writing Effective Webinar Follow-up Email Example

When writing practical webinar follow-up emails, some essential tips should be in your mind.

man sitting facing monitor
Photo by Simon Abrams on Unsplash

1. Keep It Short & Sweet

The aim of a follow-up is to encourage further engagement, so keep your emails straightforward. A concise email will be more likely to get read than one with long paragraphs with too much information.

2. Personalize Your Message

Take the time to personalize each message you send. Use people’s names if applicable, or mention something they mentioned during the webinar that resonated with you. This can help make them feel like they are part of an exclusive community. And then encourage people to engage further with your content or product/service offerings.

3. Call-to-Action

Make sure there is a strong call-to-action in your email. This could be a link to additional content, a survey, or even an invitation to connect one-on-one. Whatever it is, make sure it is clearly stated, and there are no confusing elements.

Five Webinars Follow up Email Templates

Now that we’ve covered some tips for writing practical webinar follow-up emails, let’s look at the templates you can use:

Template 1: Thank You & Feedback Request

Subject Line: Thanks for Attending Our Webinar!

Hi {Name},

Thank you for attending our webinar on {Topic}. We hope you found the presentation informative and valuable.

We’d love to receive your feedback on the webinar, so we invite you to complete our survey. The survey will take at most 5 minutes to complete and will help us make sure future webinars are even better.

Click Here To Fill Out Our Survey

Thank you for your time and support!

Sincerely, {Your Name}

Template 2: Offer Exclusive Content/Follow-up Session

Subject Line: Let’s Take This Further…

Hi {Name},

Thank you for attending our webinar on {Topic}. We hope that it provided valuable insights you can use in your business.

As promised during the webinar, we have some exclusive content available for those who attended. Click on the web link to access this content and explore further.

Click Here For Exclusive Content

We implore you to join for a follow-up session next week, where we’ll discuss {Topic} in more detail. If you’re interested, please register using the link below – it would be great to have you with us!

Register Here For Follow Up Session

Thank you again for attending our webinar! We look forward to continuing our conversation soon.

Sincerely, {Your Name}

Template 3: Ask for Referrals

Subject Line: Could You Help Us Grow?

Hi {Name},

Thank you for attending our webinar on {Topic}. We hope it provides valuable insights that can help your business.

As a way of saying thanks, we invite you to join our referral program. By sharing the webinar with others, you’ll be helping us grow and reach more people – while also receiving exclusive offers and rewards.

Click Here To Join Our Referral Program

We genuinely appreciate your support and look forward to hearing from you soon!

Sincerely, {Your Name}

Template 4: Share Follow-up Resources

Subject Line: Here’s What You Missed…

Hi {Name},

Thank you for attending our webinar on {Topic}. We hope it provided some valuable insights that can help your business.

We know how busy life gets, so we wanted to ensure you could access all the resources mentioned during the presentation. Click on the link below to get a copy of the slides and other helpful material.

Click Here To Access Webinar Resources

You are welcome to join us for a follow-up session next week, where we’ll discuss {Topic} in more detail. If you’re interested, please register using the link below – it would be great to have you with us!

Register Here For Follow Up Session

Thank you again for attending our webinar! We look forward to continuing our conversation soon.

Sincerely, {Your Name}

Template 5: Ask for Reviews

Subject Line: Could You Please Leave Us a Review?

Hi {Name},

Thank you for attending our webinar on {Topic}. We hope it provided some valuable insights that can help your business.

We want to continue growing and improving our content and services, so we’d be grateful if you could leave us a review. Your feedback will help us reach more people and provide better value.

Click Here To Leave Us A Review

Thank you again for your time and support!

Sincerely, {Your Name}

Final Thoughts

Webinar follow-up emails are an essential part of the webinar process and must be crafted carefully to ensure they are effective. Using these five templates, you can craft effective, informative, and engaging emails.

These will help you build relationships with your attendees and encourage them to take further action. With creativity and personalized content, you can easily create email sequences that drive engagement and increase conversions.

Remember to include images and videos in your emails; they’re sure to grab attention! Thanks for reading!

Writing a Better Webinar Follow-up Email With Templates

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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