Brand identity matters. They’re more just than your logo or your slogan. It is your identity. That’s why it’s essential to keep it consistent. If you take care of your brand, your customers will stick with you for years. If you’re out of ideas, let the sample brand guidelines in this article inspire you! Along with the … Read more

Building your brand is not difficult, but it does take time. Therefore, you need to take the time to create, refine and implement a brand messaging strategy that is both meaningful and impactful. You need to plan, execute and optimize your brand messaging to ensure its success. This article discusses seven key phases of effective … Read more

Branding is the cornerstone of any modern business. Because almost all companies rely on a name and face to nurture consumer trust, the importance of branding cannot be overlooked. This article contains company branding examples you can take inspiration from. But first, we need to learn what a brand concept is and why it’s vital to any … Read more

Anyone running a small business probably hears the word “branding” a lot. Besides the visuals and marketing content, a brand needs a voice to form part of its identity. Specifying who you are and what type of personality you embody is important. It is the primary purpose of brand voice adjectives. They serve as a guide … Read more

A brand is a set of integrated and coordinated marketing and communications tools that, when implemented correctly, vividly define and reinforce a company’s story. It helps define the company’s values and gives positive impressions. Also, it provides customers with experiences that fulfill your brand promise. It creates customer loyalty and enhances the company’s overall reputation.  … Read more

Brand voice is a term that describes the different sounds an individual brand makes when it is spoken about. As it relates to building a business, it is the way you talk about your product or service. For example, when people start talking about the Coca-Cola brand, they say, “It tastes so refreshing.” This is … Read more