Making the Perfect Cold Email to Investors

Believe it or not, cold emailing is one of the…

Believe it or not, cold emailing is one of the best methods to secure funding from the top tier of investors. It’s a tested and proven method. Many big companies landed their investors with a simple cold email. And you can, too, by knowing how you can make the perfect cold email to investors.

Investors receive a ton of emails on a daily basis, so it’s crucial that your email stands out. Here are some essential tips to help you make the perfect cold email so your chances of success increase.

But What are Cold Emails, Anyway?

For the uninitiated, cold emails are usually short emails sent to investors or the leadership of a company. It can be to request an introduction or ask for an opinion. The most common reasons to send a cold email are in hopes of securing a meeting request or closing a potential deal.

They might also be sent with an ulterior motive like selling products, requesting funding, or selling a company.

A cold email also briefly explains who you are, why your email is important, and what you are trying to offer. These messages are straightforward and tailored to a specific investor’s concern. They’re supposed to be brief and to the point for the best chances of getting a swift response.

A laptop next to an iPhone, a small succulent, and a cup of coffee.
Photo by Ben Kolde on Unsplash

Key Tips for Making the Perfect Cold Email to Investors

Do Your Research

Before you start sending out cold emails, do your research first. Get to know your investors. What are their goals and preferences? Do they have precise requirements for funding?

You want to be sure that you represent yourself effectively and find out if they might be a good fit for your company. Once you’ve found the right people and know what they’re looking for, you can start working on writing the perfect cold email.

Keep it Concise

Investors are busy people. They don’t have the time to read a lengthy email. The last thing that they want to see is a long email with no purpose- it’s too much work for them.

This is why your goal with your cold email should be to optimize for efficiency and buy yourself enough time for an appropriate response. Keep it concise. Make sure to mention only your key points.

Make a Catchy Subject Line

It cannot be overstated: your email’s subject is vital. You want your subject line to be catchy and draw the eye immediately. Here are some tips to make sure you have a good subject line.

  • Limit it to under 60 characters, so the entire subject is readable even from a phone notification
  • Steer away from generic subjects like “Investment Opportunity” or “Investment Idea.”
  • State why your project is an excellent fit for them. Give details about your pitch and your brand or product.

Make Your Pitch Compelling

For your cold email to be effective, you must be able to make a compelling case. Explain why investors should need your product or service closely. Let them see the marketing potential of your business. This will motivate them to want to invest before they even hear more information.

Some other essential tips are:

  • Don’t say sorry for sending them an email

You might want to be polite and write “I’m sorry for bothering you” or “I hope this email doesn’t disturb you.” But refrain from doing this. These are unnecessary statements and don’t set the right tone for your pitch.

  • Introduce the value of your company

What does your company do? And how is it profitable? These two questions are important to answer in your pitch. Investors are seeking businesses with good value.

  •  Avoid Overcomplicated Words

Your pitch should be easy to understand without having to explain too much. Keep it brief and keep it simple.

  •  Don’t Make Vague Statements.

When stating company growth, be more specific. Let them know the numbers. For example, “We grew 25% this quarter.” This helps you sound more knowledgeable.

  • End with a strong call to action.

At the end of your email, don’t just say, “I’d love to know your thoughts.” Instead, say, “I look forward to discussing this further” or “If you have any questions, please contact me.”

How to Win Investors With Cold Emails

You know already know how to make the perfect cold email. Now it’s time for some essential strategies to get that meeting with investors you’ve always wanted.

1. Schedule Your Cold Emails

The most optimal times you should send your emails are during the weekdays. It should also be during work hours. This is because the more people you email during this time, the more likely you will be successful with the emails you send. Some companies might not reply to emails during weekends, so it is essential to plan a schedule.

2. Use a Professional Email Address

A professional email can reduce the risk of your emails being caught in the spam or junk folder. It will also make your email much more credible.

3. Avoid Using Cold Email Blasts

While this may get the job done quicker, it’s not that effective. You need to personalize your email for each investor. This way, you can tailor the information you’re sharing to a specific person and their particular needs. 

You should know their investment philosophy and what’s important to them. For example, a venture capitalist may have a high success rate for turning startup ideas into successful companies. In contrast, a hedge fund manager might be looking for a quick high-return investment.

Final Thoughts

You can win over your investors with the right strategies and a well-thought-out and optimized email. By following these steps to make the perfect cold email to investors, you will be on your way to building your investor base. Are you ready to get some hot investors with your cold emails? Good luck!

Frequently asked questions

What is the best way to write a cold email to an investor?

  • Keep the subject of your email to 60 characters.
  • The email subject should not contain the words “investment opportunity” or “investing idea”.
  • A piece of information that shows the VC a thesis fit.
  • Don’t forget to include one particular piece of information that shows the VC your project is great.

How do you grab attention in a cold email?

  • Keep Your Email Short.
  • Using cold email subject lines will grab your attention.
  • Start a Cold Email With Their Name.
  • Keep your prospect informed.
  • Describe why you’re reaching out.
  • Establish Credibility
  • Emphasize the Benefits
  • A clear call to action is important.

How do you ask an investor for money?

  • Keep your pitch concise and easy for the average person.
  • Avoid buzzwords that investors may not be familiar with in the industry.
  • Don’t ramble
  • Make specific recommendations about your products, services, and pricing.
  • You should explain why the market needs your services.

How do you know if a VC is interested?

Investors can tell by whether or not a member invests money in your company. An investor who invests time in your company is the second most effective way to tell if they are interested. 1.01, while accurate, isn’t a leading indicator.

How do angel investors write cold emails?

  • Do your research
  • Keep it simple
  • Make a strong CTA.
  • Be specific
  • Keep it short
  • Don’t hesitate
  • Assign a pitch deck upfront.

How do I reach out to investors?

  • Get a contact info for the investor.
  • Keep your message brief.
  • Focus on them
  • Show evidence of traction.
  • Send them more information if you offer their permission.

Should you cold email investors?

In comparison with others, cold emails are undervalued. Similarly, investors are open to cold pitches, and many notable startups have been funded through cold emails. Cold emails can give you dozens of meetings with VCs.

How do I write a letter to an investor?

  • Make sure you’ve got an accurate estimate. Describe accurately your business in your letter as the first objective.
  • Review the letter thoroughly.
  • Focus on clarity
  • Keep it brief
  • Cut the baloney
  • Keep it consistent

How do I reach out to an investor?

  • Get the contact information of the investor.
  • Keep it short
  • Focus on them
  • Provide proof of traction.
  • Give them permission to send them more information.

How do you write an email to attract investors?

  • Let Your Startup Be Absolutely Clear. Here’s the first lesson:.
  • Sell The Dream
  • Tell The Investor what you are looking for.
  • Why You Are A Good Investor.
  • An Attachment to Your Pitch Deck.
  • Use your company’s email.
  • Keep Safe In Spam Filters.
  • Personalize Your Email

How do I write a letter to an angel investor?

  • Make a 1-sentence intro for yourself.
  • You should not overstress on your background.
  • Don’t ask for direct seed funds.
  • Keep your mail limited to two paragraphs.
  • (optional) Cite some effective statistics.
  • The conversation/meeting needs to be fixed.

What should be the subject for email to investors?

It is important not to attract investors’ attention and turn them off if subject lines like “Unique Investment Opportunity,” “Please Invest in our company,” and “Great Investment Opportunity” do not catch their attention. You can say XYZ is a company that the investor has funded and which is in your general environment.

Making the Perfect Cold Email to Investors

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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