How to Write a Sales Introduction Email

Unquestionably, establishing a positive first impression is crucial for both you and your brand. We typically use mail for sales purposes as the opening.

Studies reveal that more than half of people prefer email over phone calls and believe that other forms of communication are preferable. The reason is that emails are clear and concise and give the user the option to use them as entertainment at their convenience.

Regardless of how many emails you’ve seen or sent, the key question is: do you know where to start?

Obviously, the email is one of introduction. We will thoroughly explain the sales introduction email in the sections that follow.

Definition of a Sales Introduction Email

 a salesman in an orange shirt showing something to a man in a suit
Photo by LinkedIn Sales Solutions on Unsplash

The introduction email is the first email you send to a user, giving them a brief explanation of why you are sending it. You can send email introductions for a variety of purposes.

Making the customer feel at ease and outlining your motivation is the primary goal of this email. As a final step, lay the groundwork for future correspondence. In this email, you don’t pitch everything you have to the prospective buyer.

How to Write a Sales Introduction Email?

Certain components must be present in a sales email to compel a positive response from the recipient. Typically, the goal is to capture the prospect’s interest and move them farther down the sales funnel.

These following recommendations are useful when you are writing a cold email for sales.

Pick a Good Subject Line

Your email should have an intriguing subject line to encourage customers to look at your email. The key is to capture the prospect’s interest. Failing to do so will likely result in them ignoring your email along with the majority of others in their inbox.

After all, why would somebody waste time reading a message from a stranger?

The subject lines of emails are what most recipients first read. As a consequence, focusing on it will help you achieve better results.

You will get higher open rates if you try to personalize the subject line. The potential customer will only open the email if they believe it has something worthwhile to offer them.

To achieve better results, employ various personalization strategies.

Using phrases with gaps in the information can help you pique the recipient’s interest. As you want the readers to be piqued and open your email, refrain from revealing too much in the subject line.

Pick an Even Better Opening Statement

The task of getting the lead to interact with you starts once you’ve persuaded them to open your email. The prospect will either read the entire email or not, depending on the first line.

If you typically begin your emails with a “hello” or “greeting,” it’s time to change your ways because it sounds uninteresting and unwelcoming. No one would continue your email.

The first line needs to be unique to you. However, that is contingent upon who you are contacting and the prospect’s sector of the economy.

You can use a formal tone by addressing the prospects by name if necessary.

You can stick to “Dear” when speaking to a conservative audience.

Saying “Hi,” “Hey,” or “Hello” in a less formal setting or at a market is acceptable. You can include the first name of the person who receives the email after the greeting.

By personalizing the opener and using the prospect’s name, you give them the impression that you already know them. However, using a prospect’s first and last name together is outdated.

Since the prospect will always want to know what’s in it for them, keep the email focused on the customer the entire time.

Make an effort to use the appropriate number of words when introducing yourself to the prospective client. Nobody likes to read long paragraphs that don’t offer them any value, so just devote one sentence to describing what you do.

As you present your business proposal, try to include as many numbers as you can.

After completing the opening sentence, you can elaborate on your motivation for contacting the potential customer.

Focus On Specific Things With The Client To Build a Relationship

Investigate the prospect you are contacting. You might have gone to the same high school or college as the prospect, or you might be from their hometown.

Another possibility is that you two have a similar hobby, which can be a good conversation starter. You can develop a closer bond with the person on the receiving end of the email.

Mentioning mutual contact has an even greater impact than identifying a point of commonality. It assists you in moving from being a complete stranger to someone the prospect knows from their friends or coworkers.

Before using the common contact as a reference, let them know so that they can cross-check without causing a complication.

Rather than asking for anything in return in your email introducing yourself to a new client, give them something of value. Psychology states that when you give someone something, they feel happy and want to return the favor.

It would work even with a sincere compliment. Or point them in the direction of an article, a tool they might find useful, or a person they might find useful.

There should be a call to action (CTA) in your introduction email template. It enables readers to comprehend what action is required next.

Let’s assume that you want to arrange a meeting with them. By providing the prospect with a link to your meeting scheduler’s calendar, you can make the process simple.

The potential customer can choose a time and day that work for them without any hassle. Let’s look at an example:

  • Would you kindly choose a time that works for you?

You can end by expressing gratitude to the reader for their time. A short “thank you” would suffice at the end.

Use Templates If You Must

Now, we aren’t the biggest fans of using templates, as it can get stale for people who get these emails all the time. However, if you’re new to the sales game, templates can help you.

In addition to saving your sales team time, using templates ensures that every email contains essential components for success. They will emphasize benefits and use social proof to establish trust.

While some cold email templates are brief and to the point, others are longer and more detailed. A longer template will be your best choice if you want to develop a genuine relationship with the prospect. Or get your email recommended to the right person.

In the end, you have to choose the right templates for the type of email you need. Don’t use them at random, and write your own words whenever you can. Whatever you do, you need to think twice or thrice before you press that send button.


A sales introduction email needs to be perfect for sealing the deal. Remember, the client will always remember how your relationship started, even if you hit a rough patch. 

Before clicking send, you need to proofread that you follow common grammar rules. A badly written email will kill the business relationship before it even starts. You need to give this email the best you have when representing your company.

Don’t try marketing specific products at this time. Try to create the right setting that will blossom into a fruitful business relationship with the representative of the other company.

Making sales with cold calling or cold emails is not an easy thing to do. However, when you write cold emails, you have an advantage, a head start if you will. You can investigate the client and write at your own pace instead of thinking on your feet.

You will be able to search for more pleasing leads on the market. Besides, when someone calls marketing a product, our first instinct is to hang up the phone as we are in the middle of something.

With emails, you don’t have to hook the customer know, and then — they can check it out later at an appropriate time. Of course, you can also check the best time to send a sale email, which gives you another advantage.

If you learned something new from our sales introduction email post, please let us know!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

What Is a Mentor Introduction Email?

Hi there! Let’s say you are going to specialize in a field but want to hear advice from a specialist…

August 2, 2022

How to Write a Sales Introduction Email

Unquestionably, establishing a positive first impression is crucial for both you and your brand. We typically use mail for sales…

August 2, 2022

What’s Enterprise Email? How to Use One

Your new company may succeed or fail depending on how little you invest in a professional email account. However, choosing…

August 2, 2022

Ways to Create a Business Email Account

A business email address, such as, is one that contains the custom domain name of your company. A free…

August 2, 2022

How to Leverage Cold Emailing for a Job

Cold emails to potential employers can lead to great connections and career opportunities. It shows your initiative and willingness to…

August 2, 2022

A Guide on Writing a Subject Line for Introduction Email

Corresponding with your potential clients is an essential practice in brand marketing. One of its best examples is the usage…

August 2, 2022