An Effective Guide on Writing a Subject Line for Introduction Email

Corresponding with your potential clients is an essential practice in…

Corresponding with your potential clients is an essential practice in brand marketing. One of its best examples is the usage of emails. In writing one, you should learn how to write a subject line for introduction email.

Introduction emails are one of the well-known marketing strategies. However, not everyone knows how to write one. Are you as curious as they are?

Luckily, this article will discuss everything you need to know about writing a subject line for introduction email. You will learn about its definition and three things to remember when writing one. Are you ready? Read on!

gmail icon button shown on a red background with its shadow.
Photo by Rubaitul Azad on Unsplash

What is an Introduction Email?

An Introduction email is an email with a subject line that opens up a conversation with a prospect you want to reach. It is an effective tool used to head off recriminations and start a candid exchange of words. It intends to establish you as a reliable source of information.

Also, it is a general email that addresses the recipient’s needs. It introduces the sender to provide more information as to what they can do to suffice those prerequisites. 

This correspondence can be business-to-business (B2B) or business-to-consumer (B2C).

What is an Introduction Email Subject Line?

An introduction email’s subject line is one of its most crucial parts.

It shows the recipient what the email will tackle and why they should open it in the first place. Subject lines are vital in persuading your prospect to read the email you sent. It is the most powerful part of the cold email you are sending.

Without a subject line, your readers might find the message as spam and just pass by it.

3 Things to Remember when Writing a Subject Line for Introduction Email

Now that you know the definition of an introduction email and its subject line, it’s time to learn how to write one.

Remember, your email’s subject line should effectively persuade your client to read the message. That’s why you need to remember these three things to remember when writing one.

1. Make it Short

Your introduction email’s subject line should be concise. In other words, it shouldn’t take a long time for the receiver to read it.

Keep in mind that this part isn’t your email’s body. Don’t overshare yet, because you’ll do that in the composition of your text.

People hate to read long subjects. If your subject line is too long, your target individual might pass over your email. Avoid this risk by writing a short yet informative subject line.

2. Use Compelling Words

One of the secrets to making an attention-grabbing subject line is by using compelling words.

Compelling words push the button of your client’s attention. If you successfully incorporate these words in your introduction email subject line, expect lead conversions on your marketing efforts.

All you have to do is be creative in words. Don’t just use words that are dull or difficult to comprehend. Speak in your prospect’s marketing language.

You can do this by addressing their needs or preferences by using words related to those.

3. Strong Call to Action

Lastly, your introduction email’s subject line should also have a strong call to action.

Aside from the body itself, a call to action should appear in your subject line. Call to action persuade your prospects to make a favorable decision for your brand.

However, you should limit your words in writing this. Remember, your subject line should be short. The secret to making a strong call to action is by directly convincing your clients through persuasive words.

To Wrap Up

Writing an introduction email helps you reach many clients and prospects. It is a beneficial method for your company’s marketing efforts. That is why it is recommended to sharpen your skills in writing one.

First, you need to ensure that you make it short. Prospects hate to read long subject lines. Next, use compelling words. Compelling words are terms or phrases that can grab your readers’ attention.

Lastly, you should have a strong call to action. This presses the button of your client’s decision-making. By remembering these things, you can write the best subject line for introduction emails!

Frequently asked questions

How do you subject a professional email?

  • Use Action-Oriented Verbs
  • Make subscribers feel excluded.
  • Create an immediate sense of urgency and scarcity.
  • Ask a question that is expected to be answered.
  • Be curious
  • Get Controversial
  • Use the power of free.
  • Keep it short and straight forward.

What do you put in the subject line when reaching out?

Personalize your subject line by including the recipient’s name, their job title, mutual interests, events you attended, topics they are interested in, or a networking event the recipient attended or will attend.

How do you write an opening subject line?

  • These words are proven to increase open rates.
  • Avoid terms that typically reduce open rates.
  • Do your subject line tests with a number.
  • Make at least one emoji available.
  • You should make it about 17-24 characters long.
  • About 3-5 words should be enough space.
  • Title it
  • Utilize preheader text

What is the good subject line for introduction email?

Use the recipient’s first name in your subject line to describe your topic. As a result, the reader may be shown you’re sending a personalized note and that you are not sending out emails at once. Those who believe an email came from someone they know are more likely to open it.

What is a good example of a subject line for an email?

Subject LineOpen Rate
1. I was right – and that’s not good for you69%
2. 13 email marketing trends you must know64%
3. Before you write another blog post, read this61%
4. Are we still on for 12?61%
An Effective Guide on Writing a Subject Line for Introduction Email

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

What Is a Mentor Introduction Email?

Hi there! Let’s say you are going to specialize in a field but want to hear advice from a specialist…

August 2, 2022

How to Write a Sales Introduction Email

Unquestionably, establishing a positive first impression is crucial for both you and your brand. We typically use mail for sales…

August 2, 2022

What’s Enterprise Email? How to Use One

Your new company may succeed or fail depending on how little you invest in a professional email account. However, choosing…

August 2, 2022

Ways to Create a Business Email Account

A business email address, such as yourname@yoursite.com, is one that contains the custom domain name of your company. A free…

August 2, 2022

How to Leverage Cold Emailing for a Job

Cold emails to potential employers can lead to great connections and career opportunities. It shows your initiative and willingness to…

August 2, 2022

An Effective Guide on Writing a Subject Line for Introduction Email

Corresponding with your potential clients is an essential practice in brand marketing. One of its best examples is the usage…

August 2, 2022

How to Write the Perfect Professional Email

In this digital age, emails are the most popular way of communicating with people, especially in business. So first impressions…

August 2, 2022

A Better Guide to New Product Introduction Email

After putting in the effort to ideate, create, and design a product, the next thing is to market it. And…

August 2, 2022

A Guide to New Employee Introduction Emails

An introduction email for a new employee is a brief introduction to a new team member shared with your company.…

August 2, 2022