How to Write Cold Emails — a Quick Guide

Marketing your brand to prospects is difficult. Reaching strangers to introduce your products and service is no easy feat. That’s why you should learn how to write cold emails.

Have you heard of cold calling in marketing? If you do, you might now know what cold emailing is. However, this is the perfect time to learn if you don’t know about marketing concepts.

This article will teach you how to write cold emails. It will introduce you to its definition and a few things you should remember when making one. So, buckle up and ready your brain cells!

black laptop computer showing the gmail icon with light in the background
Photo by Stephen Phillips – on Unsplash

What is a Cold Email?

A cold email is an outbound message sent to someone you do not know via email. It is to show interest in a company or job to get a meeting or interview. 

You won’t likely know if the contact will be interested in you or not. However, you should take the time to prepare an email that sets the tone of your brand.

Cold emails are those messages we send to random people from a target market.

They can be from a company, an individual, or a brand. In these messages, we want to get a response from a prospect (purchaser) or reader in a brief period.

These are powerful marketing tools. A cold email is an unsolicited email you send to a stranger. The prospect is someone you are not familiar with.  You write this to ask for their business, partnership, or collaboration.

How to Write Cold Emails?: A 3-Step Guide

Finally, you’re familiar with the definition of cold email marketing. Are you determined to write one for your company? Hold your horses! Writing a cold email isn’t a piece of cake. You must first read this guide before you do anything.

Alright? Let’s do this.

1. Personalize Your Email

Personalization lets you study the prospect, how they see the world, what interests them, and what they want. You should develop a “theory of mind” about the recipient. The favorable result shows that you spent time understanding them.

As well as explaining why you are emailing them, you should explain why you do so. People are more motivated to collaborate with others when they feel uniquely qualified and motivated.

By highlighting where they fit in, you can tell them a story that makes sense. Ensure that your request is not easily fulfilled in another way. Personalization allows you to avoid that.

2. Introduce Your Brand

When we meet a stranger or receive an email from one, we want to know everything about that person. Show them you’re credible, and they can trust you. Knowing someone in common is the best form of social proof you can provide. Include any direct connections you have with them.

However, if you lack that, you can do it the other way around. 

If you have authority, credibility, or social status relevant to your proposal, mention it quickly. The more important you are, the more likely you will get a response.

Should you not have a plausible status, that’s fine. Look for a commonality.

3. Provide A Solution

Make your audience feel better or give them something they want. How much time should this busy person take to respond to your email? Why should they care about your proposal?

It is a fact that people will go much further to avoid pain than to attain pleasure. If you’ve found a significant pain point for the recipient and can offer relief, inform them.

Try to give people what they want if you can’t solve a problem. Provide them with someone they would like to meet from your firm.

Wrap Up

Cold emails are essential in your marketing efforts. Although it may seem like a blind punch to the moon, it is an effective strategy to grab more clients for your brand. You just have to follow the three steps you should remember in writing cold emails.

First, you should personalize your email to grab your prospect’s attention. Next, introduce your brand, so they can get to know more interesting things about you. Lastly, provide a solution for their problems and preferences, so they’ll respond to your proposal.

Writing cold emails can be challenging, but it takes a lot of effort to create a compelling one. Ready to make your own? Just remember everything you’ve learned from this article, and you’re good to go!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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