A Better Guide to New Product Introduction Email

After putting in the effort to ideate, create, and design…

After putting in the effort to ideate, create, and design a product, the next thing is to market it. And a new product introduction email is the most popular method to reach the right people before the product is released.

Thousands of product launches happen weekly from the market-leading sites, and they compete for consumer attention. Unfortunately, most of them are not impactful as they lack the proper support system or marketing strategy.

Miswriting the product launch email can be utterly disastrous for your new product. In this article, you’ll know everything there is to know about introduction emails for new products.

What Is a New Product Introduction Email?

A product introduction email is a marketing email for launching a new product. It’s a chance for you to introduce your company to potential leads and first-time customers. Depending on the type of business, a product introduction email should contain a short bio, product details, and contact information for your team.

In an ideal situation, it would also provide customers with a preview of the product, different benefits, and types of purchase options.

Why Is a Product Introduction Email Important?

A product introduction email is one of the first technical documents consumers will see. And the purpose of a new product introduction email is to paint a picture of the new product in the customer’s mind.

It also introduces the core features and benefits and how the product is better than what already exists on the market. It should also provide enough information for the prospective buyer to feel confident and ready to move forward in their purchase of the product.

A white printing paper with Marketing Strategy text placed on a wooden table.
Photo by Campaign Creators on Unsplash

Types of New Product Introduction Email

A product launch email aims to announce the introduction of a brand-new product in the market. However, there are several types of product introduction emails, and each one serves a particular function.

1. Product Release Emails

Product release emails are used to notify the consumers of the release of a new product or version of an existing product.

2. Feature Announcements

The purpose of this type of email is to announce new features and streamline past additions to the product. It generally includes a list of the new features and a timeline for the release.

3. Pre-Order Emails

Pre-order emails can generate excitement and assure customers of receiving your product. These emails may have pre-order discounts and a message inviting people to sign up for email alerts with more information.

4. Future Sales Emails

A message designed to spread the word about a new product to be introduced and encourage readers to buy it soon. These emails are typically sent to promote sales. Future sales emails inform consumers of a promotional price when the product is released.

5. Event Invitations

As the name suggests, event invitation emails might be sent for a forthcoming webinar series or a special launch party. Most events will have a venue, dates, start times, and a time limit for their invitations.

Best Practices for Writing Product Launch Emails

Your product launch emails should make your target audiences want to learn more about your upcoming release. The entire launch email campaign should engage anyone from anxiously anticipating users to those who don’t even know your company. Therefore, focusing on only one part of the email to make it compelling isn’t enough. Below are the best practices for writing product introduction emails.

Plan a Sequence of Emails

You should send out several emails instead of just one to announce the launch of your product. Sending only one email increases the likelihood of your message being lost and forgotten. The timing and the messaging of these emails are important to their success. Schedule at least three product introduction emails before the final launch.

Two Weeks Before Launch to Heighten Interest:

This email is like a trailer that lets the customers know something special is coming up without providing too much information. You could also give some hints on the issue your product will resolve.

One Week Before Launch to Introduce the Product:

This is a significant moment since you’re ending the suspense created by your prior email. In this email, you tell your audience when and exactly what is coming. Include previews of your new product, as well as the release date and pre-order details.

On the Day of the Product Launch:

This is the time to celebrate your product! This email is sent to remind those interested in your product, but you may have forgotten to update them. Your reminder can help them grab the offer. Share your excitement with your audience to encourage them to make a purchase or upgrade to the newest edition. And don’t forget to add social sharing buttons so that customers can spread the news.

Create a Compelling Subject Line.

Your email needs to stand out among the countless other emails in your readers’ inboxes. You want to arouse enough curiosity in your viewers to make them want to know more. Therefore, crafting a compelling subject line is important to draw the customer’s attention.

  • Write a short, clear subject line, limiting it to below 50 characters.
  • Evoke a sense of urgency in the subject line, like “Don’t miss the offer!”
  • Use emojis to make your email more fun and memorable.


A new product introduction email is a launch plan to introduce a new product or brand to your audience. This guide provides a quick overview of new product introduction emails. It also outlines the best practices of email marketing to ensure your emails are successful and effective.

Frequently asked questions

How do you introduce your product to a company?

  • Determine the intent
  • Do not forget to research the market or company.
  • Identify a need
  • Don’t forget to begin with a strong statement.
  • Include relevant details
  • Keep it brief and concise.
  • An action plan should be created.
  • Close your letter

How do you write an exciting announcement?

We are excited to announce our expansion due to our remarkable growth over the last [enter number] of years. In fact, we are opening a new store in [entr address and details]. At [enter date], we invite you to participate in the opening day.

How do you announce a new product internally?

  • Launched a product to accomplish an objective.
  • Target audiences
  • The position statement and key messages.
  • Problems that the product or service solves.
  • Product description
  • This launch will include the following activities and timelines.
  • Campaigns to generate leads and educate the public.

What do you say when launching a new product?

What to include in a product launch email. Take pictures or videos to grab your audience’s attention. If you provide links to more information, such as a blog post or product demo. Pitch up multiple CTAs so that your audience can move on to the next step.

How do you introduce a new product intro?

  • Sell a product. The selling point is what makes your customer purchase your product.
  • Gather support
  • Show enthusiasm
  • Train your team
  • Demo the product for your team.
  • Launch date set at.
  • Life cycle control for your product.
  • Create a mission statement.

How do you introduce a new product in an email?

  • Time is required for preparation.
  • Create content for the new product.
  • Offer the new product or service from every angle.
  • Solicit external reviews
  • Subscribers only to a special offer.
  • Diversify your marketing

What do you say when introducing a product?

How do you announce a new product?

  • A couple of things are coming soon: A teaser email.
  • Let your audience know about the new product they’ve been looking forward to.
  • Your audience will get your product’s live in your email launch.

How do you write a product launch?

To sum up, a product launch press release should include: An attractive headline that highlights unique benefits and features of your product. Press releases can have the following elements: headline, dateline, lead, body, company info, media contact information. The audience it targets is specific.

A Better Guide to New Product Introduction Email

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

What Is a Mentor Introduction Email?

Hi there! Let’s say you are going to specialize in a field but want to hear advice from a specialist…

August 2, 2022

How to Write a Sales Introduction Email

Unquestionably, establishing a positive first impression is crucial for both you and your brand. We typically use mail for sales…

August 2, 2022

What’s Enterprise Email? How to Use One

Your new company may succeed or fail depending on how little you invest in a professional email account. However, choosing…

August 2, 2022

Ways to Create a Business Email Account

A business email address, such as yourname@yoursite.com, is one that contains the custom domain name of your company. A free…

August 2, 2022

How to Leverage Cold Emailing for a Job

Cold emails to potential employers can lead to great connections and career opportunities. It shows your initiative and willingness to…

August 2, 2022

An Effective Guide on Writing a Subject Line for Introduction Email

Corresponding with your potential clients is an essential practice in brand marketing. One of its best examples is the usage…

August 2, 2022

How to Write the Perfect Professional Email

In this digital age, emails are the most popular way of communicating with people, especially in business. So first impressions…

August 2, 2022

A Better Guide to New Product Introduction Email

After putting in the effort to ideate, create, and design a product, the next thing is to market it. And…

August 2, 2022

A Guide to New Employee Introduction Emails

An introduction email for a new employee is a brief introduction to a new team member shared with your company.…

August 2, 2022