Launch LinkedIn Conversation Ads to Reach Prospects

The best way to reach prospects? It’s conversation ads on LinkedIn. Whether you have a business that’s growing like crazy or a smaller company that has plateaued, it’s time to try something new.

With LinkedIn ad campaigns, you can start quality conversions and reach the professional prospects you need. Here’s a quick guide to help you learn all about LinkedIn Conversion Ads and reach new prospects.

What Are LinkedIn Conversation Ads?

LinkedIn Conversation Ads are a type of Sponsored Messaging Ad. It enables advertisers to communicate directly with their customers through LinkedIn’s messaging platform.

These advertisements stand out because they offer a “choose your own path” experience. It allows companies to develop full-funnel campaigns with personalized CTAs.

In your LinkedIn mailbox, you may have seen Conversation Ad messages. They have a “Sponsored” in the top left-hand corner of the ad. Other than that, they appear to be just like organic messages from LinkedIn users.

Why Are Conversation Ads on LinkedIn Important?

Conversation ads are an effective way to grow your LinkedIn audience, especially if you want to build relationships and make new connections. The best way to create a successful business is to find ways to deliver something to your market that customers want or need.

A conversation ad gets people to convert their current intention into a purchase. These ads are always great when you’re looking to acquire more leads and increase your marketing ROI.

A sky blue and black logo for LinkedIn on a blue-black background.
Photo by Alexander Shatov on Unsplash

What Can You Do With LinkedIn Conversation Ads

LinkedIn Conversion Ads allow you to gain a head start on reaching out to new prospects on LinkedIn. This can also help you get your first impressions in and get noticed to provide a more cohesive solution to your prospects.

Here’s what you can do with Conversion Ads on LinkedIn and grow your business.

1. Increase Audience Interaction & Engagement

Leverage the power of LinkedIn conversation ads to reach prospects and deepen engagement with your audience.

LinkedIn Conversation Ads allow you to leave a high-quality message in the daily in-box of your audience. It will help you better connect with your target audience so they know more about you and your brand.

2. Make Quality Conversions From Conversational Ads

You don’t have to be a social media wizard to invest in LinkedIn conversation ads. Just create a message that resonates with your audience, and you’ll be able to target those already viewing your profile pages.

You can drive quality leads into your pipeline for better conversions. Conversation Ads can connect with people looking for a similar product you are offering and can help to make the sale for you.

3. Understand Your Audience’s Intentions Better

LinkedIn Conversation Ads encourage users to reply to your message with their thoughts about your service/product.

With Conversation Ads, you can gain a deeper insight into how your target audience engages with your ad. It shows a detailed click report of people interacting with your business and who are interested in your offers.


LinkedIn continues to be a pinnacle platform for connecting with professional prospects and delivering targeted content.

With Conversation Ads, you can directly reach out to potential customers via messaging and make them convert. This article provides a quick walkthrough to help you understand the importance of Conversation Ads on LinkedIn in reaching new prospects.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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