How to Manage Your LinkedIn Advertisements?

More than 500 million business executives and senior decision-makers are…

More than 500 million business executives and senior decision-makers are members of LinkedIn. Your next client is on LinkedIn if you provide B2B or B2C goods or services!

Advertisers on LinkedIn can target users based on a variety of criteria, including location, job title, and company size. Additionally, you can target recent website visitors and email contacts stored in your database with advertisements.

To promote their business, almost all B2B marketers use LinkedIn. Many business professionals on LinkedIn want to further their professional or business goals.

LinkedIn’s professional atmosphere means that people are more likely to take your advertisements seriously than on other social media platforms.

In today’s article, we are going to focus on how you can best utize ads on LinkedIn, and LinkedIn advertising management in general. So, if these topics sound like your cup of tea, stay tuned!

Why Should You Advertise on LinkedIn?

white and blue labeled box
Photo by Souvik Banerjee on Unsplash

LinkedIn has developed from a modest resume hub since its founding in 2003. Comparable social media juggernauts aside, LinkedIn stands out for its ability to effectively target and connect with professionals worldwide.

Considering that more than 50% of LinkedIn’s user base holds a college degree, you ought to use its advertising services. Particularly if you want to maximize the potential of this professional platform and target users based on their profession, skills, industry, or professional interests.

Compared to other social networks, LinkedIn advertising is unique. Users of the professional social network LinkedIn share their education, skills, interests, and employment history. Of course, this is all to the advantage of advertisers whose target audiences match these criteria.

You can direct your efforts on a particular demographic or target group of people using LinkedIn. Sort the people who read your message by job title, industry, gender, age, educational level, and other factors.

You’ll have the chance to improve brand visibility and awareness for potential clients, customers, and business partners through various advertisement formats.

Because professional users frequent LinkedIn, it’s the ideal place to find potential employees. It can also help to network with others in your industry by promoting events and conferences. Utilize LinkedIn to increase your company’s reach and your sphere of influence through targeted marketing.

LinkedIn Advertising Management — How Does it Work?

The advertising tool on LinkedIn is called Campaign Manager. You can set up a free account on the platform, which will walk you through creating your first campaign.

Your goal is to get your audience to do something after seeing your advertisement. When creating a campaign, choosing your objective will help display ad formats, features, and bid types that support it.

With Matched Audiences, which offers retargeting, email contact targeting, and account-based targeting, you have the choice of customizing by bringing in your data. Professional characteristics like job title, company name, and industry type can also be used as targets. You may also narrow your search based on your interests or profession.

You’ll be prompted to select an ad format for your first campaign after creating your audience. Depending on your goal, you can choose between Text Ads, Message Ads and various Sponsored Content formats. These include single-image, carousel, and video ads in the LinkedIn feed.

You can automate processes, control expenses, and validate your marketing strategy by establishing the proper initial budget. Find out how to set a starting budget and then modify it over time based on the success of your campaign.

Campaign Manager will generate previews of your Sponsored Content and Text Ads in various sizes and settings. This way you can see how they will appear as you create them. You can test-send a message to yourself for Message Ads to see how they appear.

To create the most effective ads for your company, keep in mind that best practices differ depending on the type of advertisement.

Setting up payment information is the last step before launching your first campaign. Before launching, your campaign will go through a review process where you can enter a debit or credit card and save.

Final Thoughts

LinkedIn is a huge social media platform for professional networking, and you should definitely let people know about your professional success.

These ads can increase your monthly reach, impressions, and clicks. LinkedIn can be a place to showcase your professional achievements and connect with people who have similar backgrounds.

Compared to other social media platforms, you can get results from LinkedIn ads in a very short amount of time.

If you liked our guide on LinkedIn advertising management, make sure you let us know and share this guide with your friends!

Frequently asked questions

Are LinkedIn ads worth it?

Linkedin ads are worth it if you have an outstanding offer. This is because ads are more expensive on other platforms. However, the quality of leads you receive will be higher and more likely to convert.

How do I change my daily budget on LinkedIn?

Using the More icon next to the title of the job, you can select Manage Job. Click Edit to change the daily budget amount. You will need to edit your Daily Budget and/or Total Budget in Step 3.

How do I optimize LinkedIn ads?

  • Resurrecting an old image. An ad may be laggard.
  • Claim your targeted audience’s attention to capture audience interest.
  • Add bold headlines to the advertisement.
  • By bidding generously, you’ll get more impressions.
  • Target qualified prospects with targeted targeting.

Can you edit a LinkedIn post after boosting?

From Campaign Manager, you can view campaign performance and edit campaign settings. Your LinkedIn Page will also allow you to edit the campaign settings and boosted post status.

Can you see change history in LinkedIn ads?

On the main campaign screen, you can check out the Change History by clicking “View Change History”. The “Change History” link will give you detailed data on all modifications your account has experienced.

Does LinkedIn have an ads library?

You might not realise it, but LinkedIn offers an Ads tab, similar to Facebook Ads Library, where you can see all your competitors’ ads. LinkedIn is a powerful platform for targeted B2B audiences, so the LinkedIn Ads tab offers a great deal of research potential when looking at competitor strategies.

How do I use LinkedIn ad Manager?

After you have a LinkedIn Campaign Manager, LinkedIn Ads follow five steps: 1) Choose a goals (awareness, consideration, or conversions), 2) Select targeting criteria, 3) Select an ad format (sponsored, message.

Can you run LinkedIn ads from a personal account?

Use a personal account not linked to a company or showcase page for a text advertising. Select your account and click on Create Campaign. Click Create Campaign. Select Text Ads.

How much should I budget for LinkedIn ads?

Minimums. For any post format, LinkedIn’s minimum budget is $10. A lifetime budget of $100 is required for new campaigns that are inactive. In the run-up to the campaign, the minimum lifetime budget is increased to the minimum daily budget of $10 multiplied by total days.

How do I prepare for my first LinkedIn ad campaign?

  • Sign into Campaign Manager. LinkedIn’s Campaign Manager is a platform for advertising.
  • Choose your objective
  • The target audience
  • Format your advertising
  • Budget and bid
  • Make it fun and creative.
  • Keep all your billing information safe.

How much do LinkedIn ads cost 2022?

Bid TypeAverage Cost
CPS$0.80 per send

How do I change my active ads on LinkedIn?

Sign up for Campaign Manager. To the right of the ad name, click the More icon. Use the dropdown menu to select Manage. Click the More icon to the right of the editor you want to edit and select Edit from the dropdown. Edit the creative fields in the ad.

When should you optimize LinkedIn ads?

Numerous campaign settings can affect the performance of your campaign when you create it. Get a handle on campaign setup best practices to maximize performance. At least 48 hours in advance of your campaign, we recommend starting your ad campaign.

How do I access my LinkedIn ads account?

Campaign Manager is the tool you are using to access your LinkedIn ads. Click the Campaigns tab at the top of the page to access all campaigns stored in that account.

How do I view LinkedIn ads on mobile?

Ads on a page. Here is a link to the LinkedIn business page’s ads, click the “Posts” tab in the navigation bar, then click “Ads.”. Based on looking at existing clients’ pages, ads are shown in order of creation (with the latest ads at the top).

How to Manage Your LinkedIn Advertisements?

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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