Steps to Launch a LinkedIn Ads Campaign

Many marketers are confused about how to get started with a LinkedIn ads campaign as it is unlike other social media platforms. But LinkedIn is great to ensure your brand voice gets across to the right audience.

LinkedIn is a powerful platform for connecting with other professionals who share your interests. However, there is one thing that we don’t talk much about, but it must be emphasized: LinkedIn is also a valuable inbound marketing platform.

In this article, we will look at how to create effective ad campaigns for LinkedIn.

Why Is a LinkedIn Ad Campaign Important?

LinkedIn is the premier social networking platform for people seeking professional networking. Most professionals join LinkedIn to find new opportunities and new career paths.

Even without a professional or personal affiliation, a targeted ad campaign is helpful to raise your profile and stand out in your business industry. Ads have a bigger chance of being clicked on, and your ads are more likely to be seen.

A Macbook Pro and a cup, notebook, and phone on the table
Photo by Andrew Neel on Unsplash

8 Steps to Create LinkedIn Ads Campaign

A LinkedIn ad campaign is a great way to brand yourself and establish your target audience. This marketing technique lets you reach out to the right people in your area. You can target your ad to specific genders, locations, and job roles. To create your very first LinkedIn ad, follow the eight key steps below:

1. Create a LinkedIn Page If You Don’t Have One Already

You need to have a LinkedIn page for Sponsored Content and Sponsored Messaging Ads. And to create a LinkedIn company page, you must log into your account first.

Click on the work icon in the top right corner. A menu will pop up, scroll down and select Create a Company Page.

You’ll be presented with four different types of Page options:

  • Small business
  • Medium to large business
  • Showcase page
  • Educational institution

Except for “Showcase pages,” you can probably guess what all the other pages mean. These are for businesses that want to differentiate between their divisions and a different sub-page for each. But all these sub-pages can be linked to one main corporate page.

2. Log in to LinkedIn Campaign Manager

The next step is to log into your Campaign Manager platform, which is also called LinkedIn’s ad manager. Here, you’ll perform all your advertising activities like managing the budget or running ad campaigns.

3. Select Your LinkedIn Ad Objective

Consider the kind of action you wish to encourage in your audience. Your ad objective is defined as the goal or what you want to achieve from your marketing campaign. You can choose from several different objectives, such as increasing traffic to your website, gaining an audience for your blog, earning leads, and more. Selecting the right ad objective is the backbone that will keep your campaign on track and lead to success.

4. Choose Your Target Audience

The first step is to choose a location, and then you can add your job title, company name, industry type, and personal interests. If you’re running the very first ad campaign, LinkedIn suggests that you target an audience of 50,000 for Sponsored Content and Text Ads. However, 15,000 is ideal for Message ads.

You can also connect with people you already know through Matched Audiences. You can achieve this by retargeting people who have visited your website or uploading a list of email contacts.

5. Choose an Ad Format

You’ll be prompted to select an ad format for your first campaign after creating your audience. Based on your ad’s goal, you can choose between Sponsored Content alternatives like single-image, carousel, or video advertisements or Text Ads and Message Ads.

6. Set a budget and schedule

The Campaign Manager will suggest a budget range based on competing bids for your target demographic. You may automate processes, limit expenses, and validate your marketing approach by establishing the proper budget.

The first two to four weeks are usually regarded as a learning period to figure out what works for your business. LinkedIn suggests a minimum daily budget of $100 or a maximum monthly budget of $5,000.

7. Get started with Your Ad

If you choose Sponsored Content or Text Ads, you can see a preview of your ad in the Campaign Manager. This will give you an idea of how your ad will look. You can send a test message to yourself in the case of Message Ads.

8. Provide Payment Information

You must provide payment details before releasing your advertisement to the public. Before launching your ad, you are required to enter debit or credit card information. The ad campaign will then be reviewed. Once everything is verified, the ad will be ready to go live.


A LinkedIn ad allows you to create an ad that’ll allow you to reach the people you desire to attract. In just a few steps, you’ll be able to take the first step towards achieving the success you want in your business. This article outlines the primary steps to launch your first LinkedIn Ad campaign successfully.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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