The Ultimate Guide to Promoting on LinkedIn

Whether you’re on LinkedIn to promote content or your company’s resume, you must understand how the platform works. We dug through the data to see what affects and impacts the actions of LinkedIn users most. Our findings led us to the top promotion techniques on how to promote content on LinkedIn that will drive the most results.

Check out the techniques we’ve listed in this article. They may seem like simple steps, but they are the best ways to drive more traffic to your profile and content.

A printed sign on a glass surface that says Welcome to LinkedIn.
Photo by Greg Bulla on Unsplash

Why Promote on LinkedIn

LinkedIn may not be the biggest platform, but it has a massive amount of users. It’s also the easiest place to market on. This powerful networking platform has been around since 2003. And up until today, it’s a force to reckon with. According to their site, they have over 830 million members. And for any business, this presents a huge marketing potential.

The platform allows you to easily create and share content with some of the most influential people in the world. By promoting on LinkedIn, you gain an opportunity to find valuable connections in different industries, build your network, and market yourself or your company.

How to Promote Content on LinkedIn

1. Optimize Your Content

As with any social media platform, content is king. You must ensure that the content you put out is interesting and valuable. And this means ensuring that you optimize your content to gain the attention of your target audience.

There are many ways to optimize content. One of the more popular ones is using hashtags. A hashtag adds context to your content and will typically gain you more visibility when you use a lot of them.

You can also optimize your content by using online content writing tools. The INK LinkedIn Text Ads Creator uses AI writing tools to customize your content for maximum impact. Definitely give that a try!

2. Know If You Should Use a LinkedIn Profile Vs. a LinkedIn Page

LinkedIn Pages and Profiles offer different features and opportunities. Profiles are usually private and only accessible to those friends and connections who have been invited to see them. Pages are public, allowing anyone with a LinkedIn account to learn about your company or brand. 

Profiles are ideal for those who either maintain a personal brand or want to build a professional network. In comparison, pages are for those trying to make their company or brand a hub for their industry. Determine which of these two will best serve you.

3. Be Mindful of the Length of Your Posts

You don’t want to write posts that are too much in-depth; that might be too boring for most people. But that doesn’t mean you can’t make long and insightful posts on LinkedIn either. Just make sure you don’t do it too often!

Spreading out your message in smaller sentences and shorter paragraphs will help your post to seem more personal. It’s also important to note that LinkedIn cuts off messages at about 140 characters with a See More button. So it might be in your best interest to keep your text below this number of characters.

4. Post Consistently

Having a social media calendar that tracks when you should be sharing posts is very helpful. There will be specific times of the day when your posts are most likely to get you more engagements. Collect this data and post consistently during that timeframe.

Posting content consistently doesn’t mean bombarding your audience with countless daily posts. Even just one excellent post a day will be enough to get your audience on your page.

5. Invite People to Your Page or Profile

You need to build your LinkedIn following to promote your content more effectively. You can send invites to your audience and invite people to connect with you.

Make sure to invite people who are likely to engage with your content. You can also send invites to people you have worked, studied with, or have mutual connections with.

6. Boost Your Posts

This method may cost you a few dollars, but it is worth it! You can have the platform promote your LinkedIn posts by boosting your posts.

It can target people who you want to discover your content and attract more attention to your page or profile. Over time, this strategy will result in significant followers, credibility, and better business.

To Wrap Up

Promoting content on LinkedIn isn’t as difficult as it seems. It’s important to clearly understand what you want to accomplish and what methods best suit your strategy.

You can start promoting your content to increase your online presence and engage with other people who share your same goals. Now you know how to promote content on LinkedIn. Try out these methods today!

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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