The Complete Guide to LinkedIn Static Ads

LinkedIn is basically the social media for professionals. It is a great platform for many global brands and businesses. If you want to grow your network, you should start by using LinkedIn static ads.

These will help you gain a larger audience, increase your brand recognition and generate more sales.

This article will discuss everything you’ll need to know about LinkedIn ads. Get to know what they are, the different ad types you can use, and the best practices for advertising on LinkedIn. 

A 3D image of the LinkedIn official logo with a dark blue background.
Photo by Alexander Shatov on Unsplash

What is a LinkedIn Static Ad?

A LinkedIn static ad is a banner ad that you can brand with your logo and contact information. It also contains messaging that promotes your business to targeted LinkedIn members that view it.

You can send LinkedIn members to websites via your LinkedIn ads. Many people use it to grow their social media following by promoting their company or the content they create. It’s the easiest way to tell the world what you want them to know about your product or service.

Static Ad vs. Dynamic Ad: What’s the Difference?

Static ads are ads that do not change. This means that all online viewers will see the same ad. In contrast, dynamic ads are ads that change specific to the viewer’s personal preferences.

There are unique benefits to both of these types of formats. But one format may better fit depending on your marketing objectives and business type.

A static advertisement can be used by anyone and is generally the simplest form of display advertising. This type of ad would be perfect for advertisers who want to build awareness around their company or business. It’s also great for showing ads to a broader set of audiences.

A laptop next to a cup of coffee and a mobile phone.
Photo by Andrew Neel on Unsplash

LinkedIn Ad Formats and Guidelines

1. Single image ad

A single image ad, also known as sponsored content, is made of a short description and a single image. This is one of the most popular and effective ad formats. It subtly blends into the content feed of your audience.

  • Location: Content feed
  • Banner size: 1200×628
  • Ad text: Max. 600 characters

2. Carousel image ad

Carousel image ads are made up of two or more image cards that follow one another. They’re excellent if you want to showcase your wide product selection.

Your audience just has to swipe to see all these images. Take note that you can only add a maximum of 10 images to this Ad. So make sure to use eye-catching images that are relevant to your product.

  • Location: Content feed
  • Banner size: 10 image cards of size 1080×1080
  • Ad text: Max. 255 characters

3. Video ad

You can always opt for a video ad if you want a more engaging and fun ad approach. They can entertain your audience while, at the same time, informing them about your products or services.

The only disadvantage of a video ad is that clicking on the video does not take them to your landing page. You’ll need to add a Call-to-Action button below the video.

  • Location: Content feed
  • Video size: Aspect ratio between 9:16 and 16:9 or 1:1
  • Ad text: Max. 600 characters

4. Text ad

You can see text-based ads on your feed or at the top of the page. They’re very plain and don’t involve any visual elements. The good news is they’re relatively cheaper than other ad types. They may be simple text ads, but they can still get the word about your business out there.

  • Location: Top of the site/ side columns
  • Headline text: Max. 25 characters
  • Ad text: Max 75 characters

5. Message ad

Companies can send messages right to users via a message advertisement. This is great for targeted marketing since you can tailor it to a specific user. It can be effective for spreading valuable information about a product and service that the prospect might need.

  • Location: Audience’s inbox
  • Banner size: 300×250
  • Ad text: Max. 500 characters
  • Subject text: Max. 60 characters

6. Event ad

Event ads allow you to promote your LinkedIn live events. This can be a way for you to engage with more audience members and raise your brand awareness, reach, and engagement on the platform. You can also create direct invitations to your events with event ads.

  • Location: Content Feed
  • Ad text: Max. 600 characters

Best practices for LinkedIn advertising

Adhere to Ad Guidelines

Sticking to the LinkedIn static ad guidelines mentioned in the previous section is important. This will ensure that your ad is optimized visually and in terms of ad position and targeting.

Make Use of LinkedIn Lead Generation Forms

Turn your prospects into leads more easily by using lead generation forms along with your LinkedIn static ads. When someone clicks on your ad or your CTA button, the form will pop up with a set of pre-populated information about the prospect. All they’ll have to do is click submit.

Optimize your Ad

You can optimize your ad by using relevant keywords. Use short and concise text, make use of helpful data, and provide a call to action.

To make things a lot easier, you can always use a writing tool like the INK LinkedIn Text Ads Creator. These are great for making sure your ads are optimized and that they reach the right people.

Monitor Ad Performance

Continuously improve your ad strategies by monitoring the performance of your running ads. Gather data on what users clicked on, reacted to, and first impressions of your ads. Also, take note of the times of the day when people are most active.

To Wrap

A LinkedIn static ad is just one of the many options for promoting your company or business. With the help of the tips in this article, you can make your ad more effective.

Make sure to follow the ad guidelines we’ve mentioned. By optimizing your ads, you’ll be able to maximize the power of your advertising.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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