A Free Guide to Writing Acquisition Press Release

An acquisition press release is a report about a company…

An acquisition press release is a report about a company purchasing another company. They can range from a merger to a strategic alliance. Acquisition press releases are published by the acquiring company and disseminated to the public and media.

While an acquisition press release doesn’t have to be lengthy and may, in fact, not be, it should be as complete as possible. We’ve compiled some tips to aid you in writing an effective acquisition press release.

Be sure to read and follow these guidelines, as your press release will either carry you or sink your company when it gets released. 

Agreement signing
Photo by Scott Graham on Unsplash

What to Include in Your Acquisition Press Release

What you include in the press release depends on the industry and size of your acquisition. While a press release is generally intended to get disseminated to the general public, you should consider the target audience of your press release. Acquisition press releases are generally aimed at business media. Therefore, you should choose specific target outlets to announce it. 

The first paragraph must provide key information. Information about who acquired whom, why and when the process started, and when the agreement was signed. It is crucial to situate the acquisition within the context of the company’s greater goals.

For companies with a large target audience, a press release is an ideal vehicle to articulate your intentions. It serves as the official notice of your acquisition. For smaller transactions, consider sharing the news of the acquisition via social media, email, or more informal communications.

In smaller deals, you need to capture the deal terms and the agreements between the two companies. The release should also capture other unique considerations, such as support contracts. Your release should include as much context as possible. 

The announcement may also highlight the immediate changes in the management team, plan, and market focus.

Conclusion

To craft a good acquisition press release, it is important to decide on your target audience. Use the tips above to write a concise press release. In recent times, the acquiring companies now post news of the acquisition on their website.

The world of acquisition press releases is not new. However, getting it right is key. You can contact a professional press release writer to craft it in the best way possible. The alternative is to look for a release template that aligns with your product or service. Such templates serve as guides as you create yours.

Frequently asked questions

How do you write a partnership press release?

  • The title. Both companies need to be mentioned in the title:.
  • First sentence. In the first sentence of the press release, the partnership describes what it is supposed to accomplish.
  • Second paragraph
  • Exposure of market impact/state of the industry.
  • Quotes are essential
  • You will find the conclusion and contact information below.

How do you announce a company merger?

  • Detailed info about these companies.
  • Transaction effective date
  • Assumes the merger or acquisition.
  • This transaction has goals, impacts, and new goals.
  • What do they do?

How do you write a merger letter to an existing customer?

  • Branding to introduce. Alternatively, the letter should be sent jointly to the CEOs of the merged entities by a new top manager.
  • Explain Why It Matters.
  • Put on an upbeat tone.
  • Provide Resources

What does a good press release include?

Press releases should have a factually relevant tone and be short and concise, giving the journalist the essence of the story. If they want to find out more, they’ll get in touch. If you write to the publication’s style and get the news content right, you’ll have a good chance of getting your story across.

How do I write a press release for free?

  • Make newsworthy of an issue.
  • Make a compelling headline for your press release.
  • Submit your story to your subtitle.
  • Introduce essential information
  • Assert supporting information and context.
  • Get into the reader’s next steps.
  • Let’s end with your boilerplate.

How do you announce an acquisition?

Talk with reporters. Communicate the corporate acquisition details in your news release and fact sheet easily and effectively. When possible, talk through the details with reporters before they interview your leaders or write their stories.

How do you write a press release for an acquisition?

  • Catchy headline
  • Specifics about this company.
  • Quotes from parties involved, such as CEO, trustees member, or other decision-makers.
  • Image: company logo, office building, owner, CEO, investors;.
  • Company website URL
  • Dateline

What is a boilerplate in a press release example?

A boilerplate (also known as an “about us” statement) is a short paragraph at the end of a press release that provides journalists with a high-level background.

How long should a press release be?

Can I expect an average press release length of 500 words, and ideally 400 words for maximum length.

What is merger in economics?

An amalgamation or joining of two or more firms into an existing firm or developing a new one. A merger is a method by which firms can grow their size and expand into existing or new economic activities.

A Free Guide to Writing Acquisition Press Release

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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