6 Press Release Types and Their Importance

Press releases are one of the crucial tools used by…

Press releases are one of the crucial tools used by PR professionals. There are different types of releases designed to suit various situations and purposes. Understanding the six press release types is critical to finding the best one for your situation.

But before discussing them, we first need to understand what they are and why they’re important for any marketing campaign. Read on to find out.

A series of world business newspapers.
Photo by AbsolutVision on Unsplash

What is a Press Release?

A press release is an official, written public brand message published to announce events, products, services, people, and organizations. 

A press release was the only way for a company to get its message out to the media. But today, the digital landscape has opened many opportunities for businesses to promote their products and services beyond snail mail. It doesn’t mean PRs have become obsolete.

Most talented PR professionals use the Internet to publish press releases to thousands of email subscribers, social media followers, blog readers, and more. 

Why is it Important?

A press release primarily generates publicity for brands. It’s an exciting way to create interest around a product, service, company, or event. It helps a company tell its side of a story. 

It helps draw attention to facts. Moreover, it also serves as a credible channel that delivers official brand messages. By stating facts, you also leave no room for misinterpretation. However, because the announcement of a PR represents the brand, PR specialists must take utmost care in writing a press release.

Companies that don’t make press releases need to rely on their contacts to bring their story to the media. Their stories are also subject to misinterpretations or, worse, misrepresentation.

6 Press Release Types You Should Know

Here are the six types of press releases.

1. General News

General news PRs are the most common type of PR. They are company announcements that prompt media coverage. Anything newsworthy can become a focal point for general news.

For example, A company releases general news about its product receiving an award.

2. Launch Release

A launch release announces the release of a new company, website, or direction. A launch release follows a similar format to general news, except it introduces a sense of urgency. 

For example, InkforAll announced the launch of its new website. 

3. Event Press Release

An event press release is initially released to the media to explain the facts pertinent to an event. An event press release aims to ensure that the public gets the facts of a story right. 

For example, after mass reports of Galaxy Note 7s exploding, Samsung released an event press release to explain what happened

4. Product Press Release

A product press release generates interest and media coverage for an upcoming product. It usually includes product information, features, pricing, and launch date.

For example, Apple releases a product launch release with every iteration of the iPhone. 

5. Executive, Staff, and Employee Press Release

This press release type makes announcements on new hires, especially at higher levels. Its purpose is to let the public know who the company hired and to provide an extensive background. 

6. Expert Position Press Release

An expert position press release helps establish an individual’s authority in a particular niche. Its central purpose is to position the individual as a credible source of information on a given field or topic. It also functions as third-party verification of expertise. 


Press releases might seem like a quick way to get your name out there. However, it’s best to consider them carefully.

Frequently asked questions

What is a press release?

Press releases are communication in which journalists or media publishers are deliberately sent news to share with the public that they want to publish. Organisations such as business or charities might attract them, as well as politicians or celebrities.

What are the characteristics of a good press release list and describe 10 characteristics?

  • Keep your press release brief and sweet.
  • Articles of newsworthy importance.
  • What format is best for your press release.
  • The use of multimedia and visual references is always best.
  • Quote your press release.
  • If you want to include a strong Call to Action (CTA), please do so.
  • What to say about your head.

What is press release and its importance?

Press releases are meant to get attention, make news, and attract publicity. A good way to garner public interest in corporate news is by publishing press releases in a fact-based manner.

What are the different types of press and media?

Media types include news media, social media, and web media, but they can also be called earned media, shared media, or owned media. Print media, television, movies, and video games are some other forms of modern media.

What type of text is a press release?

Press releases are official statements delivered to the press for information, creating an official statement, or making an announcement directed for public release. Press releases are also considered primary sources, meaning they are sourcers of information.

What are the 5 parts of a press release?

  • Action call to action.
  • Compelling headline
  • Informative lead paragraph
  • Supporting quotes
  • Relevant timing. Look around your project launch date before speaking with reporters and see if anything big is happening in the space around the same time.

What are the six characteristics of good press release?

  • It’s atomized. Press releases and other content shouldn’t let your audience live in one place.
  • It’s nimble. The messages are built to fit multiple formats.
  • It’s useful. Content must delight, inform, or entertain the audience.

What is press release format?

This is the Press Release Format’s Essentials. An announcement which includes your business logo, a headline, remarking paragraph, and a newsworthy angle is included on a press release. In your press release, there are three to four paragraphs of text within the body, hyperlinks, social media links, quotes, and multimedia.

What are the different types of press releases?

  • Event Press Release
  • Launch Release
  • Press Release for CEOs, staff, and employees.
  • General News. Press releases of this type are most common.
  • Product Press Release
  • Publication regarding expert positions.

Which type of communication is a press release?

Press releases are written communications that provide brief information about an event, circumstance, product launch, or other event. Media are normally required to subscribe to it through a business or organization.

6 Press Release Types and Their Importance

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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