Key Tips for Making News Press Releases

News press releases are an effective tool for reaching the media and increasing your impact beyond your website and social media channels. It is a tactical strategy, so evaluating and strategically positioning a news release can help you make the most of your press releases.

In this article, we’ll be sharing some helpful tips on creating informative and interesting press releases.

Check them out, and see how they change your press release from something that is typical to something that is newsworthy.

A typewriter typing out the word NEWS on a piece of paper.
Photo by Markus Winkler on Unsplash

What Is a Press Release

A PR professional usually writes press releases to be sent to the press. This aims to inform journalists and the public about a significant event or company’s latest development, products, or services.

In addition, it’s a way to communicate with investors. A press release includes:

  • An opening paragraph.
  • An introduction.
  • Background about the event.
  • Information about the event and the business.
  • A closing paragraph.

Why Are Press Releases so Important?

Press releases are essential for several reasons. They establish your organization as a legitimate business entity and provide a clear public statement of your responsibilities. Press releases are also a great way to inform people about your programs to improve brand image.

Here are some more specific benefits that make press releases so important.

1. Announcing a New Product or Service

When announcing a new product or service, it’s important to build anticipation. You’re announcing something new to the public, so you must share what you’re about to offer and its benefits. Don’t forget to add a call to action; otherwise, the release might seem too vague and leave people wondering what’s next.

2. Improving Brand Image

A great brand image is very important for any business. And a news press release from the company can be one of the key ingredients in making this happen. They can strengthen the company’s presence, establish a positive image in the market, and even engage their target audience to share their story.

3. Instant Worldwide Distribution

With the aid of technology, a press release can now be easily distributed worldwide. It also creates a worldwide dialogue and helps your company gain access to a global audience.

This is also critically helpful when delivering important public news and announcements due to the fast-paced nature of news and communication. A press release can be posted on online newsfeeds or published and read on online platforms. These platforms include LinkedIn, WordPress, Google+, and other social media websites.

4. Expanding Public Knowledge

A news press release helps spread helpful information and public exposure of your company or yourself. It does this by ensuring that your news is disseminated to the people you are trying to reach. Press releases are a great way of ensuring you get the maximum exposure for your company and brand.

Key Tips for Making News Press Releases

Here are some tips for writing news releases.

1. Use an Interesting Headline

Headlines can make or break a news press release. It’s essential to think about what your audience is looking for and what words will best represent the message you’re trying to get across. Use an active voice for your headlines and keep them concise but compelling.

2. Emphasize What Makes Your Release Important

Why should people care about your news press release? What’s in it for them? Ponder these questions before crafting a press release. Once you’ve laid out the important information, address any concerns or questions in the article or the title.

3. Make Your Release Look Professional.

News press releases are public relations vehicles, and they need to look professional. Be mindful of your formatting, pagination, headings, and content. Ultimately, it all has to be presentable to reach the right audience.

4. Add Supporting Information

To add credibility to your press release, add supporting information in the body of the release. These supporting materials will provide more clarity.

You can include relevant links to news outlets and company websites. In addition, having information about the company, its products, and more information about the press release itself will help give an impressive, professional impression. 

5. Include a Newsworthy Quote

Once you’ve set the scene, you’ll want to bring your details to life with a newsworthy quote. This is what reporters can use to explain how your news affects the industry and customer base. Quotes can be from the key stakeholders in your company, such as your executive team, project leaders, or those directly affected by your announcement.

6. Work With Specific Journalists

The journalists you choose to cover your press release will play an important role in its success. It’s essential to have a list of journalists that contact you and correspond with you after your release. Instead of sending out a press release to every journalist, focus on a few journalists you know have experience covering your industry. 

To Wrap Up

Press releases can be used for company announcements, Breaking News Events, Product announcements, Initiative announcements, or to acknowledge honors or awards. Whichever you use it for, press releases are a fantastic way to get the word out on anything you want the world to know.

Key Tips for Making News Press Releases

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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