Writing a Press Release: A Unique Press Release Structure Guide

Today, businesses need to create a buzz to drive sales. Consumers aren’t waiting for the daily newspaper anymore. Instead, they rely on a compelling press release structure to learn more about products.

Press releases are one way to manage the narrative surrounding your brand. You need well-written marketing materials that speak to your audience like human beings. Press releases can be an effective way to promote your brand.

This article will teach you the press release structure you should follow when creating marketing content.

What Does Press Release Mean?

A press release is a statement (written or recorded) that an organization presents to all media platforms.

The following are some of the examples of a press release, among others:

  • News
  • Media Content
  • Launch release

Press releases tend to be brief and two pages long. The company should provide enough information, so news outlets can publish their own stories about whatever a company is announcing.

It serves as a way for your marketing efforts to reach news outlets. Published stories depend on well-written releases. 

Press releases are documents that allow you to share a newsworthy story about your company with journalists.

Before making one, you should know its structure.

The Press Release Structure


Now that you have your announcement in mind, it’s time to make it visible to your community, industry, and followers.

As with writing a perfect blog post title, setting up your press release for success starts with your headline. You have one line to work with, which can seem overwhelming. 

However, you must consider your words carefully as you write your headline.

Here are some tips on how to make a compelling headline:

  • Use verbs – action words trigger an early call to action among your target readers. Also, it helps you create a headline that persuades them to read the entire press release.
  • Keep it concise– it’s essential to keep your headline brief. Save your plethora of ideas later as you write the body of your press release. The headline’s purpose is to tell your readers to go through the entire content.
  • Make it attention-grabbing– an eye-catching headline attracts many potential readers. You can use flowery words or strong terms that urge your clients to read your content.

Consumers see news stories all over their timelines. This means your headline should be interesting enough to capture their attention.

The Reverse Pyramid Formula (Body)

After writing your compelling headline, you proceed to write the body of your press release.

However, writing the body of your content isn’t as easy as putting everything you want. Remember, a press release should not exceed two pages ideally.

That’s why you need to learn about the reverse pyramid formula.

  • First Paragraph

The first paragraph of your press release should contain the topic’s who, what, when, and where.

  • Second Paragraph

The second paragraph should answer the question “why.” 

Reporters have little time to sift through details and fluffy background information. They need facts that will help them relay your story to an audience.

Reminder: No other new or crucial information should appear in the succeeding sections since the audience could potentially miss them.

  • Add a Quote

Adding a quote could add some flavor to your content. It should be a statement from the business owner or a testimony from a buyer.

That way, you can effectively share the unique service quality your target market can experience if they subscribe to your company.

  • Last Paragraph

Remember that you should already have all the crucial information you need in your announcement. 

Include details that strengthen your narratives, such as how your company developed the project or the announcement at hand. If appropriate, discuss the future implications of your report.

A great way to add value to your press release is to use newsjacking. 

It’s a method of relating your press release to something going on to make it more interesting for your readers.

The Closing Section

In other words, this is the conclusion part of your press release. 

Provide a link to your company’s website from the beginning and clearly describe what your company does.

Include a reference link for the data source, and ensure every name in the release also has an associated title and company.

This part sums up everything you tackled, enabling your readers to digest what they’ve just read quickly.

Final Thoughts

Due to the fast progress of the technological era, the digital world continues to become a marketing stronghold for many businesses. That’s why it’s essential to invest in press releases, so you can keep your readers informed about your brand.

Learning about the three basic parts of a press release plays a crucial role in your marketing strategies. Your press release headline, body, and conclusion should exceed the quality of your competitors’ content.

The key to a successful marketing campaign is utilizing all available platforms to publicize your brand. A press release is one of the best options you can choose when marketing your product.

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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