A business press release is a concise statement released to the media on significant business development, a product introduction, or an event. It’s an excellent marketing tool that educates the public about your business, its products, and its services. An effective press release can result in more sales and an additional client base.
With the increasing popularity of press releases, companies need to create a strategy for writing and releasing them. This article will discuss how to write an excellent business press release.
Business Press Release: an Overview
A press release is a written document issued to the media to inform the public of a new or notable event. It can either be an official announcement or a public statement.
A business press release is similar to the typical press release but is issued by a business to promote its new product or service. These press releases can be made public through various channels. This includes the company’s website, regular email announcements, and multiple media outlets such as newspapers, business publications, and trade magazines.
Press release must be engaging and educative to reinforce the business’s reputation. Poorly written press releases hurt businesses. They portray the company as incompetent and unprofessional.
Press release for businesses includes data that directly impacts an individual company. When written in the ideal format, press release results in increased traffic and sales for your business.
What Should a Press Release Do?
A press release can announce significant new developments in your business, engage with your audience and grow your brand. As a business, you need to know what your target audience wants to know and how you can reach them. A press release helps initiate a conversation between you and a customer, passing on information that you think is relevant and valuable.
The information provided in the press release should be newsworthy. Avoid publicizing irrelevant details about your business. Your goal in writing a press release is to hold your readers’ interest and get them to learn about your business. You can only achieve this by sharing detailed, facts. Your press release should be specific, engaging, yet concise to uphold the reader’s interest. Also, provide enough information for media outlets to make their own stories.
When to Write a Press Release As a Business
Press releases that contain insignificant information about the business might not have the reach needed to generate media coverage or to stand out. Before writing a press release, ask yourself if it’s newsworthy enough to grab the public’s interest.
The ideal time to write a press release is when a company is launching a new product, a significant acquisition, or a new initiative. It is also appropriate when announcing a milestone in your company’s history. You can publish a press release for your business when rebranding or announcing the award you received.
If you’re moving your business to a new location, a press release is a proper way to share such information. Policy changes and new partnerships are also excellent reasons for writing a press release.
Components of a Business Press Release
A typical press release for business has the following elements:
1. Captivating Headline
The headline is the first thing a reader will see, and it must grab their attention. More specifically, it must grab the attention of anyone who might be interested in the topic of the release or the publication.
With that in mind, the headline needs to be enticing and curiosity-catching. It should also use strong language and avoid wording that is too broad in its approach.
2. Lead Paragraph
The lead paragraph is a summary of the entire piece. Begin with a friendlier statement that lures readers in, followed by a brief overview of the whole story. Your lead paragraph should answer the questions: Who? What? When? Why? With what effect?
The body of the press release should explain the information provided in the lead. Begin with the most newsworthy detail and end with secondary ones. If your press release is to announce the launch of a new product, this is where you need to state all the details.
Remember the “bottom line” of your business press release: to get media attention and coverage. To do this, write in a way that grabs the interest of news editors or reporters. It should be concise, informative, and to the point—just as media, including press releases, are supposed to be.
4. Include a Good Quotable
Include a quotable relating to the events you’re describing in the body of your release. The source of the quotable should be an authority in the business, i.e., the CEO.
The quote should offer a personal view of the event stated in the release. This helps to humanize your company and connect readers to the people behind the brand. Beware of jargon or slang. Use only plain language.
5. Contact Information
Be sure to include your contact information under the byline by which the release is written. It includes your business address, phone number, and email address. This is essential to allow journalists, publishers, prospective customers, and clients to reach out to you if need be.
Also, include the link to your business website, even if you already linked to it using a keyword for SEO purposes. It is best to include the full URL written out in the text.
6. Company Boilerplate
Your company boilerplate includes the company background, charter, mission, current and future goals, strategic planning, and detailed company history. Also, write a short company summary explaining the nature of your business, its products, and its most significant achievements.
4 Pro Tips for Writing a Quality Press Release
The following tips will guide you in writing quality and reasonable press releases.
1. Beware of Jargon
When writing a press release, use plain language. Avoid slang, acronyms, or abbreviations.
When you use these, the press releases lose their intended audience. Plus, the press release will not be nearly as entertaining to read if you use jargon.
2. Be Concise
Be clear, concise, and professional. Avoid irrelevant details, and create an easy-to-understand, standard-conforming release.
If you try to stand out, it will be easier to generate a buzz while highlighting your unique and compelling firm. Reporters don’t have time to sift through irrelevant content, so make yours superior.
3. Use Proper Grammar
Ensure you use appropriate grammar and spelling. Grammatical errors are a turnoff for audiences and can pass your business across as incompetent. Always proofread your press releases to ensure they are error-free.
4. State Facts
Provide only factual information. Avoid opinions or commentary about the company, exaggerations, or subjective words like “best” or “greatest” – state only the facts.
A business press release has many purposes. It is a prime example of a marketing campaign that should be carried out to provide information about the company to the public.
A quality press release can sell a company’s products, educate the audience about the company’s goals, or inform the public about an upcoming event. A press release must use proper grammar and pass across only relevant information.
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