How to Write Great Company Press Releases

A company press release is an announcement of a new…

A company press release is an announcement of a new business, a product release, or an event that a company will host. It aims to inform the public, the media, and new prospects about the company.

Company press releases generally include information about the company, its products, services, key personnel, and location. For example, if a company is hiring new team members, a press release may announce this and state the desired qualifications of the applicants.

The press release aims to create media coverage that will drive traffic to the company’s website and social media platforms.

The goal is not to sell to the media but entertain them, engage them, and deliver media leads to the company.

A line of newspapers with a world business paper in the camera's focus.
Photo by AbsolutVision on Unsplash

What Should a Company Press Release Contain?

A company may make a press release for a variety of reasons. These reasons are typically centered around the company’s new development or a significant change for the company as a whole.

Although making public announcements about significant company changes is important, businesses also need to ensure that these major developments or changes are received well. To do this, a press release must be informative and interesting.

Here is some key information that you should include in a press release:

  • A Concise Headline
  • The target audience of the press release
  • What the press release is about
  • Supporting Quotes
  • Date and Location
  • Company Boilerplate

Tips for Writing a Company Press Release

Here are some tips for writing an excellent company press release.

Create a Compelling Headline

The headline of your press release is what will make your audience want to read on. Polls have consistently shown that press releases with a stunning or moving headline fare better than those without.

Make sure your headline catches the essence of your press release. Also, include keywords in the headline so they are found quickly in search engines.

Find a Newsworthy Angle

A good news angle might be how the new product can help fight hunger or prevent an illness.

Remember, if the company’s press release is for a new product, it’s essential to mention its significant impact. This will help the reader understand that the company is helping their community, not only providing products. Other great news angles are:

  • Local impact. How will your story impact your audience or the local community?
  • Conflict. Is your press release responding to a conflict?
  • Progress. Do you highlight the progress of your company in your press release?
  • Drama. What feelings can your press release evoke?

Summarize your Key Points

Make sure to include the executive summary of your press release. Describe the whole content in a few sentences that support the heading and give a taste of the content to follow. This will help build reader anticipation.

Introduce the Essential Information First

A great strategy most writers use is using the inverted pyramid. This helps to organize the most important information, the secondary information, and the minor parts.

Ensure you provide your readers with the information they expect at the beginning of your release. And end with talking about some of the supporting details.

Provide Supporting Information

Supporting information can be in the form of data, case studies, testimonials, citations, or statistics. It is anything that provides additional context that increases the credibility of your press release.

You can also include quotes from the company’s leadership team. They can also be in the form of interviews with individuals linked to the company’s announcement or recent media coverage.

Add a Boilerplate

A company boilerplate should contain the following: the company name, location, contact information, description of your company, and the nature of your business.

You can also add a paragraph about your company that details what you do, your key services, brands, and more. A boilerplate is important because it adds credibility to your press release and dispels any doubt that readers may have. Include your logo and contact information according to industry standards.


  • When are company press releases usually released?

Company press releases usually announce a new product launch, company contest, awards, and hiring announcements. You can also announce mergers, partnerships, or leadership promotions.

  • Why is there a need for a company press release?

A company press release is essential because people want to be informed. They want to learn about the company and its products and find more information on doing business with it. It can also provide better transparency between the company and its investors.

To Wrap Up

Company press releases are definitive messages from a company. The best press releases are ones that keep the story accurate but also fresh and interesting.

By following the tips in this guide, you can craft a successful press release. And it is sure to create value for all members of the company.

Frequently asked questions

How long should press release?

Press releases should be no longer than 500 words, and should be closer to 300-400 words to achieve the best length.

How do I make my press release more interesting?

  • Sell points
  • The headline is crucial.
  • Next up: the top line.
  • Let reading fun be your passion.
  • Reporters offer tips
  • Know the basics
  • Use quotes
  • Incorporate a call to action.

How do you write a press release sample?

  • Create a captivating headline. An online marketing headline should stay on top.
  • Create a new approach.
  • Do Your Best to Include Your Most Important Information.
  • Summarize the Key Elements.
  • Contact details for the media.

What is the difference between press release and press statement?

Press releases are typically used to announce or update new information. A press release also provides information such as statistics, lists of candidates, or lists of polling sites. Press statements serve as reactionaries.

How do I write a business press release?

  • Format properly. Journalism is looking for an excuse to hit the trash icon.
  • Make an eye-catching headline stand out. Your press release should be named as a mini press release in its own right.
  • Don’t bury the story.
  • Find an angle
  • Make it personal
  • Use a quote

How do you write a press statement example?

  • Consider creating a compelling headline.
  • Ensure news value to the press.
  • A tempting quote may be offered.
  • Provide valuable background information on the topic.
  • Briefly summarize “who” and “what” in a boilerplate.

What does a good press release include?

An effective press release should take a factual tone and be brief and concise, giving the journalist the essence of the story. If they want information, they will get in touch. As long as you write according to the publication’s style and the news content is right, you are on your way to getting your message across.

What is the difference between press note and press release?

Press notes are not news stories, press releases, and handouts, which let the sub-editor choose when it is published. This document provides government views on critical and urgent matters.

What are examples of press releases?

  • Events
  • Mergers and acquisitions
  • Partnerships
  • Product launches
  • Awards and recognitions
  • Product updates

Which is the first and foremost thing in writing a press release?

The headline for the press release is the first thing everyone sees, so it must be flawless. The headlines can’t be too long, so they must convey both the message and the impact of the story in as few words as possible.

How do you write a 2022 press release?

  • Start With A Newsworthy Article.
  • 2: Write a compelling headline.
  • The Sub-Headline Text Takes Action In Step 3.
  • Step 4: Use the Inverted Pyramid Model To View The Body Content.
  • Include a relevant quote in Step 5.
  • Format Your Press Release For Easy Skimming.
How to Write Great Company Press Releases

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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