Organizations use press releases whenever they have essential information to pass on to the public.
Apart from the headline and other vital aspects of the press release, the quote from a key personality within the organization is also critical. It provides valuable insight and perspective from crucial company stakeholders and adds a personal touch to the announcement.
Writing press release quotes can be challenging – but with the tips in this guide, you’ll be able to write one that can genuinely impact your audience and transform your publicity efforts.
While including a quote is crucial, only quotes of valuable impact should be chosen. Pointless, vague quotes will only confuse the audience and increase the likelihood of a lack of response from the media.
Understanding how to write press release quotes will improve the quality and impact of your announcements. This guide discusses tips for writing quotes that can help turn ordinary information into a worthwhile, effective, and successful PR event.
What is a Press Release Quote?
An organization typically uses a press release to communicate important information to the public. Press release quotes are comments made by key stakeholders within the organization in a press release.
They add credibility and authenticity to whatever the organization is trying to communicate. However, when they’re poorly written, grammatically incorrect, or valueless, they diminish the organization’s credibility.
Press release quotes provide additional context or perspective on the information being shared in the press release. These quotes mostly highlight key points, explain the news’s significance, or provide further details about the topic being discussed.
Press release quotes are usually attributed to specific individuals, such as the spokesperson or CEO of the organization issuing the press release.
Types of Press Release Quotes
1. Inspirational quotes
Inspirational quotes are a way of humanizing your press release. These quotes aim to inspire and motivate the reader. They also convey a positive message or encourage a particular action.
For example.“We believe that everyone has the potential to achieve great things, and our new product is designed to help people reach their goals. We hope it will inspire people to pursue their dreams and make a difference in the world.”
2. Problem-solving quote
Everyone likes a solved problem. This kind of quote displays the problem your press release solves. It addresses a specific issue or challenge and highlights how your product or service solves that problem.
For example: “Our new software helps businesses streamline their operations and increase efficiency, saving them time and money. It’s a game-changer for companies looking to boost productivity and stay ahead of the competition.”
3. Emotional quote
Emotions are one of the best ways to captivate people. These quotes aim to evoke an emotional response from the reader and can be used to create a sense of connection with the audience. This also adds a human touch to the press release quote.
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