Copywriting is difficult. It is unlike regular content writing, where the aim is to inform readers without needing them to take any specific action.
Copywriting involves persuasive writing to convince readers to take action. This action either directly leads to a sale or one in a series of actions that will ultimately end in a purchase.
Creating copies that convert is a long, arduous task. This is where copywriting AI tools come in. This article takes a deep look at artificial intelligence tools for copywriting, what to expect, and their limitations.
What Is a Copywriting AI Tool
An AI-powered copywriting tool is simply a tool with the capacity to generate copies. This simple definition doesn’t answer the question of how it does it.
In its most basic form, a copy is a written or spoken text aimed at making readers or listeners take intended actions. This means an AI-enabled copywriting tool must be able to generate text.
Not just any text, but a persuasive text that can make readers take action. The text generation process is possible thanks to natural language processing.
The tool doesn’t randomly create copies. It typically requires human input or instructions. Users must provide the tool with an aim. Some AI copywriting tools like INK are so sophisticated that they allow you to use a specific copywriting framework.
Therefore, if you’ve done your research and believe a particular technique will drive more conversions, you can select it.
Why Use AI for Copywriting?
There are many reasons a marketing team should use AI in their copywriting tasks. The first and most obvious reason is that AI makes writing faster.
It can create thousands of corrected variations of a single piece of copy in seconds. Since they process data faster than humans, this benefit is not surprising.
In addition, you can use AI-enabled tools to write content that’s repetitive. Think of the tons of product descriptions that you write every now and then. The whole process can be repetitive and boring. Copywriters can delegate such duties to AI while they have more time to focus on other tasks.
Finally, writers often run out of their creative juice sometimes. Many call it writer’s block. An AI-powered tool is all you need to lift this block or at least get things moving till you’re back firing on all cylinders.
AI copywriting tools can lift writer’s block because of the fresh insight and perspective they offer. More specifically, you can AI can be used to write ad copies, landing pages, and blog posts.
Limitation of AI in Copywriting
When we start discussions about the use of AI tools in writing, the focus is usually on the positives. However, the tool has its limitations. One of the major limitations of AI, as it is today, is the lack of creativity. They are undoubtedly good tools that make work easy, but they lack the creativity of humans.
Another limitation of AI is that it cannot replicate human emotions. Every good copywriter understands that emotions are key to sales, and AI is yet to be able to replicate that. Furthermore, you may also need to go over the generated copy to make sure there are no awkward-sounding phrases.
Overall, the key takeaway is that AI can help you out with many aspects of the writing process. However, the right way to do it is by using it collaboratively with human writers. You can’t leave AI free to do all the work.
Best Copywriting AI Tools
AI is changing the way content is written, produced, and distributed to make it more relevant and effective than ever before. More effective companies are making use of AI to help with their content strategies as a way to increase conversions and consumer engagement.
If you’re ready to use AI for content creation, here are a few tools that will give you the desired result.
INK
Powered by a proprietary AI, INK helps businesses to communicate better. INK is a bag of tools that can turn average copies into great copies.
It also helps you on the SEO side of things with its NLO-based SEO optimizer. This means INK doesn’t only help you write faster. It also helps you write content that ranks high on Google.
In terms of helping you create AI content that converts, INK is up there with the best in the industry.
Digital marketers now have a tool that can create high-quality marketing copies using specific copywriting frameworks like AIDA and PAS. On top of all this, users also get access to a distraction-free editor. The editor is available on Windows, macOS, and Linux.
Other Features
- Users can simplify and expand sentences
- It offers writers multiple writing tones
- There’s grammar and spelling checking on the editor
- The distraction-free editor interface boosts productivity
- Helps users optimize headlines and meta descriptions
- Users have access to more than 120 writing tools
CopyAI
With CopyAI, you get an AI-enabled tool that can write different types of marketing copy.
The tool can help users with brainstorming and creating content. The tool is based on the GPT-3 language model and offers natural-sounding output.
Other Features
- It offers more than 90 templates
- The tool supports multiple languages
- It offers multiple tones
Anyword
Anyword is an AI-powered tool that helps you create customer personas to tailor content to your target audience. The tool offers users a predictive performance score. It can create copies for different formats and channels.
Other Features
- It offers a custom mode
- Optimizes on-site marketing copy
- Multiple content generation modes
To Wrap Up
The AI market is still a new one, and advanced tools like copywriting AI tools are still not that prevalent. However, they are quickly evolving and will soon become more commonplace.
You can write landing pages and increase the conversion rates for your email marketing campaigns with AI. Copywriting AI can also help you create engaging social media content.
Even though AI-powered tools are not the only way to write quality copy, they are the best way to write at scale.