Social media has expanded the frontiers of brand promotion. And any brand that wants to succeed must leverage the power of social media. Hashtags are a simple way to get more views, shares and likes on social media.

The popularity of hashtags is another example of how social media has changed marketing. What are hashtags? How can you create a hashtag? This article answers these questions.

Hashtag symbol inside a container.
Photo by Jan Baborák on Unsplash

What Is a Hashtag?

The hashtag is a phrase or word preceded by the “#” symbol that has become associated with a particular trend or topic on social media. The hashtag is often used to enable social media users to “tag” themselves and friends on social networking platforms without typing a full name. Hashtags were popularized on Twitter before other social media platforms adopted them.

Hashtags were first widespread on Twitter, but they have now become commonplace on other social media platforms such as Facebook, Instagram, LinkedIn, and Pinterest. You can engage your audience and increase your social impact more easily.

How to Create a Hashtag

There are many factors as to what makes for a really successful hashtag. Generally, make sure your hashtag is short, easy to spell, and easy to use in short phrases and sentences.

Brainstorm

You will use your hashtag to represent your brand, but it must also be memorable and concise. Hence, you have to brainstorm in order to find the perfect word(s) to represent the brand. Consider some possibilities based on your brand name or event.

Research

Find out if it is already in use. You want to build a community around your hashtag, and you don’t want to use an already-used hashtag. If you find out that it is already in use, you might still use it. You might want to add something to it to make it unique.

Promote

Use the hashtag on all your social media channels. For people to take cognizance of the hashtag, you have to use it constantly too.

Conclusion

Hashtags allow social media users to unite their posts on a topic. As a brand, a hashtag allows you to make an impact with your following. This is because once a hashtag has been used as many times as you want, it becomes a trend. Other users can search for it and find your content on social media.

The good thing is that you don’t need to pay anyone to create a hashtag. The steps above are enough to help you out.

Trending 2022 Hashtags: A Guide on Making Creative YouTube Hashtags for Views

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

Explore All Hashtag Generator Articles

Trending 2022 Hashtags: A Guide on Making Creative YouTube Hashtags for Views

Hashtag has become an integral element in social media posts. One of the most prominent platforms that use these symbols…

July 29, 2022

Effective Twitter Hashtag Generator Tools to use

Hashtags are the world’s most popular short-form digital marketing tool because they provide a way for people to find, discuss…

July 29, 2022

Twitter Hashtags: How To Utilize Them?

You might be losing out on many potential impressions and engagement opportunities if you aren’t utilizing Twitter hashtags to their…

July 29, 2022

Looking To Generate Hashtags For LinkedIn?

LinkedIn hashtag generators will allow you to use popular keywords to create your own unique hashtags. By using these tools,…

July 29, 2022

An Effective Guide to Instagram Hashtags

Instagram hashtags are a popular way to promote your content to reach a specific audience. Through hashtags, individuals discover interesting…

July 29, 2022

How to Use an Instagram Hashtag Generator

In the world of social media, hashtags are an essential part of captions. It allows you to communicate anything you…

July 29, 2022

All About the Best YouTube Hashtag Tools

A YouTube hashtag is an idea for a topic, image, or video that is then looked up with the hashtag…

July 29, 2022

Effective TikTok Hashtag Generators for Better Results

TikTok uses hashtags to categorize content and organize your target audience. Hashtags are essential when it comes to gaining a…

July 29, 2022

The Best Birthday Hashtag Generators to Boost Reach

Birthdays are always fun and special. You can make it even more fun by tagging your friends and sharing birthday…

July 29, 2022