SEO is on the lips of everyone today. It is like the holy grail of content creation, and everyone wants to optimize their content for SEO.
In the pursuit of SEO excellence, marketers are investing more in the first stage of content marketing—copywriting. But is it possible to have AI write content quickly, economically, and with SEO in mind?
Yes, it is. However, many marketers still find it hard to hit the jackpot. This article contains website AI copywriting tips and everything about website AI copywriting.
What Is Website AI Copywriting?
A website copywriting service is the publication of text on the website to attract and persuade visitors to take a specific action. The action could be to make a purchase on your site or to tie in with your campaign.
It is important to note that website copywriting extends to non-written content. It also includes all forms of multimedia, including voice and video.
Website AI copywriting involves using AI-powered tools to create content and copies to persuade visitors to take action on your website.
The addition of AI tools to the copywriting process increases the efficiency of the service while increasing the effectiveness of the sales copy. Ultimately, you should see a boost in your sales KPIs.
AI Copywriting Vs. AI Content Writing
At their core, the two concepts revolve around using AI to generate content. They differ in terms of expected outcomes. AI copywriting primarily aims to generate leads and sales via written text.
On the other hand, AI content writing focuses on educating and informing readers through written content. The difference between the two may become blurry in some instances. For instance, a buying guide is essentially an example of a blog post.
However, you may find elements of product description in it as well. This is why the modern content writer needs copywriting skills as well. It is also not unusual to find emails that contain well-written CTAs embedded.
What Can You Create With AI Copywriting Tools?
AI writing tools can help copywriters with different types of online web content, such as:
- Social media posts
- Landing pages
- Product descriptions
- Emails and newsletters
- Blog posts
Top Website AI Copywriting Tips
A rise in sales KPIs is the ideal case, but it is not always like that. Sometimes, you still fall short of your target despite using AI. This is why you should go back to the drawing board and check some website AI copywriting tips.
1. Understand What Your Tools Can Do
A good place to start is by understanding what your tools can do. By extension, you should also understand the limitations of the AI copywriting tool at your disposal.
It offers clarity and makes it easy for you to know what to expect. Many marketers fail at this because they may feel the artificial intelligence tool at their disposal is a mighty tool that does everything.
2. Create a Workflow
Creating a workflow doesn’t mean you’re shutting out the AI-powered tool and going manual. Instead, it means you must understand that your content still needs that human feel. For instance, you can’t expect AI to do the homework on your audience. That’s your job. The insights gotten determine the direction the content takes.
Thus, you must help the AI tool for it to help you too. The tool can build on the foundation you lay to create great web copies for you. Users need to understand that using an AI writing tool doesn’t make your work magically disappear.
Instead, it offers you an easier way to get things done. Essentially, you should see and use AI writing tools as assistants that work based on your orders (input). The quality of your input affects the quality of the output you get.
3. Understand Your Audience
The audience should be the focus of all your writing — content and copy. You shouldn’t just produce content to rank high on search engines without considering the needs of your readers.
Creating content with your readers in mind has even become more important in light of Google’s recent helpful content update. With this update, pages with unhelpful content are less likely to rank high in searches.
The implication of this is that your efforts should be geared toward creating content that your readers find helpful. Your AI tool may not readily get this idea. Thus, a human minder should be there to supervise and make sure every new content produced is helpful to the audience.
To Wrap Up
Website AI copywriting offers an opportunity to scale marketing efforts with automation. Many are yet to tap into this opportunity.
Understanding your audience and their needs and wants is vital to your website AI copywriting. You need to know how you can use copywriting to build a bridge between your website, marketing, and advertising.
Creating a website that doesn’t satisfy your audience is like purposely making it difficult for people to find your store. Applying these concepts will result in a more valuable website copy, one that is unique in the market and better than your competition.