Optimizing websites and pages for search engines like Google is hard. SEO optimization won’t come easy unless you have a team of writers writing all day. What used to be a piece of cake a few years ago is now a tough nut to crack. One simple way of giving your website a better chance at doing well in terms of SEO is through the use of AI. Specifically, AI writing tools can immensely boost the quality and quantity of content you churn out. This article looks at why website SEO AI copywriting is a big thing today.

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Photo by Glenn Carstens-Peters on Unsplash

What Is Website SEO AI Copywriting?

Website SEO AI copywriting refers to the use of AI tools to boost your SEO efforts. Getting high traffic to your websites requires you to create quality content in high quantity. Of course, you can go manual and hire human writers to help you scale your website SEO through massive content creation. However, this will often cost you a lot of money. AI copywriting tools are cheaper alternatives that can get the job done.

These AI tools are products of years of research aimed at replicating human text generation ability in computers. With the latest crop of AI-based writing tools, it is safe to say computers can generate coherent text that can improve content creation.

Why You Need AI Tools for Website SEO

AI copywriting tools are excellent tools that have been proven to help websites improve their SEO. Nevertheless, it is important to note that these tools are not perfect yet. Thus, they are better used collaboratively. The collaborative use helps ensure that you can maintain the desired level of excellence in terms of content. Here are some reasons you should consider using AI tools for your website SEO.

To Produce Content Faster

The sheer competition for high rankings on Google search results has made it imperative for you to produce more content. Going manual means you’ll spend a lot of time trying to meet your content goals. But with AI copywriting software, you get it done way faster.

To Produce Quality Content

The other part of today’s SEO landscape is the need for quality content. This means you’re not only trying to produce more content. You must also make sure they are useful to readers. AI copywriting tools can help in this aspect too. They are usually trained with high-quality human writing. Thus, they can recreate high-quality content for you too.

To Handle Repetitive Tasks

Another reason you may want to consider using AI tools as part of your content writing process is that they can handle repetitive tasks. Think of those boring product descriptions that you write every day; an AI tool can do it for you. You only need to supply some information and leave the tool to handle the rest. Of course, you’ll have your output in a matter of seconds. Ultimately, the time saved by delegating the repetitive tasks can be spent elsewhere.

What Can We Do With AI Tools for Website SEO Copywriting?

You can do a lot of things with AI-based copywriting tools. This is why it is a cherished tool among copywriters and marketing teams.


An e-commerce team can use AI tools to write or co-write general product descriptions. They can also use these tools for writing platform-specific descriptions for Amazon and Shopify.

Social Media Marketing

For social media marketers, AI can help generate captions, hashtags, and social media posts. In addition, they can use AI to write ad copies for different social media platforms.


Copywriters can use AI to create blog posts from scratch. These tools can generate optimized headlines, intros, body paragraphs, and conclusions. In some cases, you may choose to co-write the blog post with the tool’s aid. Furthermore, AI can help copywriters to rewrite existing content with the click of a button.

AI-Powered Copywriting Tools and the Future of Copywriters

The question on the lips of industry observers is whether copywriters should be worried about their jobs. The bottom line is that AI-powered writing tools are not taking away people’s jobs anytime soon. Instead, it will most likely help people work faster and provide a more quality product.

As indicated earlier, these tools are best used collaboratively with the input of human writers. A collaborative use will make sure human minders can complement the ability of AI. AI has been known to have some limitations. For example, AI cannot show empathy like humans. Certain marketing activities require empathy. In addition, AI still falls short when it comes to creating factually correct content. These limitations take nothing away from the huge potential of these tools. Instead, it shows why it should be used collaboratively.

Wrapping Up

Nowadays, AI-powered copywriting tools have been created to help you speed up the copywriting process and increase your productivity. If you’ve not started using AI to boost your website SEO process, now is the best time to start. These tools give users a better chance to scale with quality content.

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