Drive Results with INK's Meta Description Generator
INK's Meta Description Generator
The meta description could be your audience's first glimpse at your content, so make sure it's engaging and informative. Let potential site visitors (and Google) know your content is the best fit for their search criteria. Craft enticing, optimized meta descriptions fast with our free Meta Description Generator.
Drive Results With INK's Meta Description Generator
With INK's Meta Description Generator, you can quickly craft enticing, optimized meta descriptions that draw in site visitors.
Main Meta Description Takeaways:
- A meta description provides a short summary of a web page or website content. It serves as an overview of what a searcher can expect to find if they click through to the page.
- Although meta descriptions are no longer directly linked to SEO on many popular search engines such as Google, they do impact rankings. That's because the text appears along with search results and can affect click-through rates. CTRs, in turn, impact ranking.
- Meta descriptions should typically fall between 50 and 160 words in length. If they're longer, they risk getting truncated by Google.
- When writing a meta description, include relevant keywords and emotional appeal. Use specifics whenever possible, and convey the things that set your website apart from others that appear in the search results.
- A meta description generator tool such as INK's Meta Description Generator can help you create effective meta descriptions. With this free online tool, you can generate text that succinctly summarizes your website and entice visitors to click through. It can be particularly helpful when you need to generate multiple meta descriptions quickly.
Depending on what search engine you use, the meta description may be the first impression you get of a website. It should be brief, descriptive, and compelling to entice potential visitors to click through to the page.
This article provides readers with a basic understanding of what a meta description is. We'll explore the relationship between meta descriptions and SEO and look at the ideal length of the text. Plus, we'll discuss the advantages of using our free online meta description generator tool.
What Is a Meta Description?
What Is a Meta Description?
A meta description is one of the meta tags attached to your website content. It's part of a set of information, which falls into the category of metadata, along with the meta title and meta keywords. This information is read by browsers, search engines, and web crawlers.
The meta description is a brief overview of a website's content or purpose. It's intended to provide information to potential site visitors to help them determine if they want to click through to a site.
The meta description doesn't appear on the actual website. Rather, it appears on search engines such as Google when the website is returned as a search engine result.
Examples of Meta Descriptions
Meta descriptions can vary widely in tone, content, and style. Ultimately, a good meta description should let a searcher know what your website is about and entice them to click through to the page. Here are several examples of effective meta descriptions:
- Planning a vacation to Long Island? Look no further. Find the best places to stay and discover must-see beaches and other seashore attractions.
- Dancing Dogs is the premier destination for playful pooches. Explore daycare and boarding options. Plus, learn about our world-class agility program.
- From sea slug regeneration to DNA salons, check out the most up-to-date news from the world of science.
In these examples, you'll notice several key characteristics of good meta descriptions.
- They all stay under 150 characters.
- Each example uses specifics to distinguish them from others in the search results and entice readers to click through.
- All include a call to action.
What Is a Meta Description Used For?
Essentially, the meta description provides a short summary of the content of a specific web page. That can be a home page, a category page, or a tag page. The description should serve as an overview of what a searcher can expect to find if they click through to the page.
This snippet is often displayed by search engines and web crawlers when the website appears in search results. It lets potential site visitors see what the site is about before they click through.
Where Can I Find a Meta Description?
Considered an HTML attribute. this text often appears along with the title and URL in search results from search engines such as Google. Because of this, they can strongly influence click-through rates.
If you're on a web page, you can find the meta description by right-clicking anywhere on the page. When the menu pops up, select View Source or View Page Source. You'll see a meta description tag embedded in the HTML code.
What Is Meta Title and Meta Description?
What Is Meta Title and Meta Description?
Although they may sound a little like unconventional superheroes, these meta mates are actually HTML attributes. That means they provide additional information about various HTML elements.
In this case, the meta title — which is also referred to as the title tag — provides a title for a website page. Web browsers and search engines use this data to identify the web page. This is the name you'll see in a search engine's results after you've performed a keyword search.
The meta description provides a brief summary of what a web page is about. Often, it's the overview that's displayed in search engine results pages after you perform a keyword search.
Meta Descriptions and SEO: Partners In Crime Or Ships Passing In the Night?
Meta descriptions were once closely linked with search engine optimization. Search engines such as Google and Bing would use the text to locate keywords, which could boost search rankings. However, due to abuses such as irrelevant keyword use and keyword stuffing, that's no longer the case for most popular search engines. In fact, in 2009, Google announced that meta descriptions don't affect SEO and ranking.
That may not be entirely accurate, however. That's because when you search for a keyword, you'll see the meta descriptions for the sites that turn up in the results. Searchers can use these summaries to decide if the site looks relevant and interesting, which affects the site's click-through rates.
In turn, CTRs do impact search engine optimization and rankings. Essentially, the more CTRs you get for a particular search phrase, the higher you can rank. So, although Google doesn't include meta descriptions among its search ranking factors, these summaries do impact rankings and on-page SEO in a roundabout way.
Plus, in the absence of a meta description, Google may select a small chunk of website text to serve as the overview. By including this official summary, you reduce the risk of having irrelevant or uncompelling text introducing your website.
Does Google Use Meta Keywords?
No. Google does not use meta keywords to determine web search results ranking. In fact, according to Google, they completely disregard keyword meta tags.
This is likely because so many people abused the keywords meta tag, engaging in the practice of keyword stuffing. Some companies even used the name of their competitors as keywords to try to tip results in their favor.
Length: The Long and the Short of Meta Descriptions
Although most digital marketers agree that meta descriptions should be kept brief, there's no set length to aim for. In fact, the optimal length may change depending on how it's being used.
In a nutshell, the text should be long enough to be descriptive. However, it should be short enough to maintain its appeal if it undergoes the dreaded Google meta tag truncation. That typically occurs at around the 155- to 160-character mark.
In general, a good meta description will probably fall somewhere between 50 and 160 characters and have one to two sentences. It should be designed to provide a solid overview of what's on the page and to drive clicks.
What Should I Write In a Meta Description?
What Should I Write In a Meta Description?
Remember: a meta description is a summary of what visitors will find on a specific page of your website. As such, it should be brief but informative. In fact, you might want to think about it as a micro-pitch for your website.
So, what should you consider when writing this all-important blurb? Here are a few things to include in your meta description:
Always include a basic description of your site or page. Whether you provide a service, sell products, or offer information or entertainment, be sure to convey that. Remember: you want potential visitors to have a good idea of what to expect if they click through to your website.
If you want your site to stand out from a large pool of search results, let searchers know what makes your website stand apart. It may help to ask yourself why your website is different from or better than the other sites that turn up in the search.
Include relevant keywords. Just make sure to weave them into the text naturally. Never indulge in keyword-stuffing. It can hurt more than help you.
Emotional advertising can be successful. By incorporating words that have emotional weight, such as comfort and trust, you can add emotional appeal to your meta description.
Call to Action
By focusing on value, an effective call to action can entice potential visitors to click through to your site. A good CTA may also promote curiosity or anticipation, making a searcher eager to visit your site.
By using precise language and choosing the right details, you can compose an effective meta description that's both short and informative. Always use active voice and make sure the text lines up with what's actually on the web page. Ultimately, no matter what you include, the goal is the same: entice potential visitors and get more clicks.
Where to Add a Meta Description in WordPress
Maybe you're one of the millions of people worldwide who've built a website or blog using WordPress. If so, you may want to add a meta description to help improve click-through rates and drive traffic.
Although many WordPress pros prefer using a plugin to add metadata to Word Press, you can also proceed manually. The choice is yours.
Adding Meta Descriptions Manually in WordPress
Because manually adding a meta description in WordPress requires you to edit theme files, you should back up your files before beginning. You may also want to create a child theme so you can easily roll back any unwanted changes you've made.
When you're ready to begin, follow these simple steps to add in a main site meta description.
- Navigate to Settings > General.
- Look for the Tagline option. Under Tagline, add the meta description you've composed for your overall site.
- Navigate to Appearance > Theme Editor.
- Look in the sidebar for Theme Header (header.php).
- Click to edit it.
- Paste in the following code: <meta name="description" content="" />. You can paste it anywhere between <head> and </head>.
- Insert the text you've composed for the meta description between the double quotation marks following content=.
This process adds the meta description — or tagline — to every page of your website.
Adding Meta Descriptions Using the INK Plugin
Although the manual process for adding a single meta description is simple, it isn't ideal for all websites. Blogs, web stores, and many other types of sites benefit from unique meta descriptions for each page.
Manually adding unique meta descriptions for each page in WordPress can be complex and cumbersome. Using a plugin is a simpler solution.
Adding metadata to your WordPress pages through INK's WordPress upload plugin is quick and simple. The plugin lets you drag and drop .ink files, including optimized SEO content, meta tags, images, and relevant image metadata, into WordPress.
In addition to the meta description, the INK plugin lets you import the following metadata and optimization efforts:
- Meta Title
- Image alt text
- Image captions
- Image size optimization
- Anchor text and links
How to Add Meta Description in HTML
How to Add Meta Description in HTML
If you want to add metadata, including the meta description, to your website using HTML, you'll need to edit the HTML file. There are three ways to do this:
- Download an existing website file using an FTP client and edit the file using your favorite text editor.
- If you need to create a file from scratch, do so in your preferred text editor and then upload it.
- Add or edit a file in cPanel File Manager.
Now you're ready to add in the meta description.
Steps to Add a Meta Description in HTML
- Locate the <head> section. You should be able to find it toward the top of the file.
- Look to see if there's a meta description already. If there is, it would be located in a tag labeled meta name=”description."
- If a description exists and you want to change it, look for the description text. It should be in quotation marks and follows content=. Change the text within the quotation marks to reflect your updated meta description.
- If there's no preexisting meta tag for description, add one by pasting the following HTML code: <meta name="description" content=""></head>. Be sure to paste this code somewhere between <head> and </head>.
- Look for the double quotation marks following content=. Place your meta description text within these quotation marks.
- Save your work and upload if you've been working offline.
Your completed HTML code should look something like this: <meta name="description" content="Take your website to the next level. Learn the ins and outs of HTML in quick, easy-to-follow steps."></head>
If a search engine keyword search returns your page in its results, potential visitors will likely see the following summary:
Take your website to the next level. Learn the ins and outs of HTML in quick, easy-to-follow steps.
SEO Powerhouse: Generating Results with INK's Meta Description Generator
Meta descriptions should be informative and compelling, but they also need to be concise. That makes them tricky to write. INK's Meta Description Generator can help you craft effective meta descriptions that entice potential visitors to click through to your site. This can generate traffic and bring in leads.
INK's Meta Description Generator can be especially useful when you need to quickly generate meta descriptions for numerous web pages. Instead of spending hours laboring over word choice for page after page, INK's Meta Description Generator can guide you efficiently through the process. Better yet, you can use this meta description generator online, and it's completely free.
Meta Descriptions and Birthday Cakes: A Final Word
It may be all too easy to overlook metadata such as the meta description in the larger scope of designing a website. However, crafting a meta description for your website's pages is like decorating a birthday cake. Sure, it may technically be unnecessary. But, if those colorful sugar flowers entice someone to take one delicious bite, the time spent has been worth it.