When writing an email, marketing blog post, or business proposal, you must be concise and efficient. Using an AI writing tool can help improve the readability and engagement of your text in no time. Let’s explore the different ways AI can help enhance the readability feature of your text.

What Is Readability?

There may be an association between readability and how many words you need to read to know what a text is.

The difficulty of your text plays an essential role in its readability. If an idea is complex, someone will need more time to figure out what the writer is trying to say.

Whether you’re a marketing manager, a content writer, or anything else, you can benefit from using the readability test. It will help you write better content in the future and save you money in the process.

How Do Readability Scores Get Calculated?

The readability score is a measure that shows how easy it is to read your text based on grade level.

A grade level 8 or better reading score is required to ensure your content is readable by 85% of people.

This is all calculated based on the average number of syllables per word, sentence length, frequency, and difficulty of words. Several new and old scales are used to calculate this score, such as Flesch Reading Ease and Gunning FOG Formula.

The Flesch scale is a reliable measure of readability in US laws and several countries and was adopted for text comprehension. This formula gives a score between 0 and 100, the higher the score, the easier the text is to read.

The Fog scale is used to calculate grade levels from 0 to 20, where any score above 10 is considered hard. This formula analyzes the level of education required for comprehension.

Readability Is a Key to SEO

Some people may refer to readability as measuring the effectiveness of what a person wrote. Many authors, marketers, researchers, and editors use online tools to determine the readability of their work.

It is a number that rates how easy your piece of writing is to read. The human eye can typically read an article at a readability level of 8.0 on a 10-point scale.

Readability is one of the most important factors to focus on for getting your content to rank high on search engine results pages (SERPs). Keyword-rich content which is broken down into readable sentences with an attractive flow of word choice will rank well with users.

Use our INK Pro editor to boost readability and rank higher in search engines.

Turned on Focus signage to remind you of the things that matter.
Photo by Stefan Cosma on Unsplash

Why Is Readability Important and Why?

People don’t like reading content that is difficult to understand with stuffed vocabulary and long sentences. Therefore, a writer should thoroughly study and use words to reach the readability expectations of their target audience.

Keep your curated content not only clear-to-understand, but also useful to answer the reader’s questions. All content created should be helpful for both native and non-native English speakers.

Be it marketing, teaching, or working, you need to have accessible content regardless of the medium on which it is shared. Readability plays a considerable role in providing the audience with accessibility to your content.

Below are some of the ways to boost your writing readability:

  • Analyze the complexity of your text – The complexity of your words may vary depending on the audience. When writing for specific niche readers, you may get away with jargon and complex sentences. Make sure you write in simple, concise language with the right sentence length to make your content accessible to everyone.
  • Structure your text wisely – Shortening your text up into smaller paragraphs with appropriate headings makes reading meaningful and effortless. This gives readers some room to come up for air in between your sections.
  • Write in the active voice – This is a crucial element that impacts the readability of your words. Make your sentence length shorter with an active voice to keep your text flowing. Use transitional words if you need to break down sentences.

The Bottom Line

If you have limited time, you may end up writing long and clumsy paragraphs that make reading difficult. It can be hard to write a professional document that is pleasing to the eyes and ears.

However, with the power of artificial intelligence and software, the readability of your words can easily be solved with automated AI Tools. This means that you can improve SEO ranking and also keep visitors on your website.

It’s time to make Google happy, and our users happier!

Pam is an expert grammarian with years of experience teaching English, writing and ESL Grammar courses at the university level. She is enamored with all things language and fascinated with how we use words to shape our world.

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