Generate Feature to Advantage to Benefit Sales Copy

A tool to write FABulous sales copy from a simple concept

Product Name

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Brief Concept *

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Sample AI Output

Feature: An easy to use tool Advantage: Jumpstart your sales process Benefit: Target your audience

Generate Effective Feature, Advantage, Benefit Sales Copy With INK's AI Tool

INK's Generate Feature to Advantage to Benefit Sales Copy

INK's Generate Feature to Advantage to Benefit Sales Copy

Businesses use the FAB model to understand why customers pay for their products or service. Here's how to use a product's feature, advantage, benefit in sales.

Main Feature Advantage Benefit Takeaways:

  • FAB is an acronym for Features, Advantages, and Benefits.
  • Businesses use the FAB model to understand why customers pay for their products.
  • The FAB method also lays the groundwork for writing engaging product descriptions.
  • Feature refers to the characteristics of a business, product, or service.
  • An advantage describes what the feature does and how it can help.
  • A benefit describes the reason a prospect would ultimately use a product or service.
  • Consider using INK's Generate Feature to Advantage to Benefit Sales Copy to create FAB sales copy.

What Does FAB Mean in Sales?

What Does FAB Mean in Sales?

What Does FAB Mean in Sales?

FAB is an acronym for Features, Advantages, and Benefits (of a product or service). Businesses use the FAB model to understand why customers pay for their products or service. That way, the company can align its sales and marketing techniques to address those reasons.

Expectedly, this technique offers tons of advantages to business owners.

For one, it helps develop a line of argument for a product — from feature to advantage to benefit. The FAB method also lays the groundwork for writing product descriptions that engage more customers.

Another crucial reason to use this marketing model is its ability to generate more sales lead for businesses. But how does it work?

What are Feature Advantage Benefit Examples?

Feature refers to a product's traits, while advantage describes what the product or service does. Finally, the benefit expresses the reason a prospect would ultimately use the product or service.

Feature

Feature refers to the characteristics of a business, product, or service. It's a simple statement about attributes.

For example, if you're selling washing machines, the features would include specs like the machine's color, spin speed, and weight.

  • Color: White
  • Weight: 160 pounds
  • Spin speed: 1,600 RPM
  • Size: 3.5 cubic feet

That brings us to the next stage — advantages.

Advantages

An advantage describes the feature and how it can help. Although a product's advantages are factual and descriptive, they don't explain how the product would make your life better.

Now, let's consider the washing machine's advantages.

  • Its color goes well with your interior
  • 3.5 cubic feet capacity is ideal for a large family
  • Clothes get drier when the machine spins at 1,600 RPM

That brings us to the benefits that result from the product's advantages.

Benefits

A benefit describes the reason a prospect would ultimately use a specific product or service. It involves leveraging an emotional hook to help prospects imagine a positive experience with your product.

Consider the benefits of buying a washing machine.

  • Washing machine saves more time compared with washing by hand
  • An 3.5 cubic feet drum size can wash heavy blankets and more
  • A washing machine with 1,600 RPM means clothes are less wet as go into dryer, saving on energy costs in drying them

The Feature Advantage Benefit model is not only convenient for selling washing machines. This marketing technique is handy for writing any product description. Here's how.

How to Use FAB in Selling

How to Use FAB in Selling

How to Use FAB in Selling

At this point, you've identified a product's features, advantages, and benefits. Now it's time to compile them into a concise marketing and sales message.

Product descriptions based on the FAB technique help you stand out from the crowd. That's because it answers the most crucial question from potential buyers: "Why should I buy this product?"

Follow these steps to create your FAB sales copy:

  1. Compile a list of your product's features
  2. Write out one or two advantages for each product
  3. Develop a benefit statement

That brings us to the final step of writing — flip the FAB statement.

Rather than start your FAB product description with the feature, consider writing the benefit first. Then, explain how users can accomplish the benefits — with the advantages and features.

Use INK's Generate Feature to Advantage to Benefit Sales Copy

Consider using INK's Generate Feature to Advantage to Benefit Sales Copy tool to create a compelling FAB sales copy. It's a free tool that can help you create your product's feature advantage benefit in seconds.

Type your Product Name and Brief Concept in the field provided. Then click the "Create" icon to generate FAB sales copy.