Brainstorm Your Next Product Tool

Be a visionary and discover your next product!

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Sample AI Output

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Try INK's Newest AI Tool To Generate Product Concept Fast

INK's Brainstorm Your Next Product Tool

INK's Brainstorm Your Next Product Tool

If you're looking to create the next product tool that could revolutionize an industry, you're in luck. INK's Brainstorm Your Next Product Tool can help you generate your product concept.

Main Generate Product Concept Takeaways:

  • Product concept refers to the idea of creating superior products and improving them over time.
  • One company that relied heavily on product concepts to build its brand is Apple.
  • Product concepts focus on fulfilling customers' definition of what makes a product great.
  • Asking the right questions about existing products can help you come up with new ideas.
  • Use INK's Brainstorm Your Next Product Tool to create your next product.

What Is a Product Concept? 

What Is a Product Concept?

What Is a Product Concept?

Product concept describes the notion that consumers will always choose a product if it has better quality, performance, and features. It refers to the idea of creating superior products and improving them over time. A complete product concept addresses specific issues such as:

  • Options of products
  • Quality of those products
  • Benefits that the products offer

As you can see, this marketing concept has little to do with production and output. Instead, it focuses on fulfilling customers' definitions of what makes a product great.

So, why is it essential to generate product concepts in business? We can summarize the answer into two words — functional value.

Thanks to product concepts, businesses can conveniently meet customers' demands for the best product. In return, the company would enjoy a massive market share and a stronger brand image.

What Is a Product Concept Example? 

One company that relied heavily on product concepts to build its brand is Apple. Three things come to mind when you think of Apple's product line — high quality, invention, and innovation. And that's not surprising. The tech company's strategy involves creating products with high standards of quality. Rather than create scores of products, Apple takes a quality-over-quantity approach, focusing and improving on its product line-up.

Thanks to in part its "great product" strategy, Apple has managed to create obsessive brand loyalty.

Studies suggest that 91.9% of iPhone owners plan to buy another iPhone when they next upgrade. It's no wonder that this company is currently the most valuable brand in the world.

Be that as it may, relying on product concepts comes with a few drawbacks.

For one, creating high-quality products usually results in marketing expensive products for basic needs. For example, Apple's first-generation iPhone sold for $500 — a whopping $300 more than the competition.

Besides, it's challenging to simultaneously balance the need for a product and realize what the market needs. And that's what a product concept requires.

That brings us to the final question:

How Do You Generate Product Concept? 

How Do You Generate Product Concept?

How Do You Generate Product Concept?

Aspiring entrepreneurs tend to get stuck on ideation — the process of forming a product concept. That's because they're waiting for a sudden realization of the perfect product that consumers want.

Admittedly, building a completely new product can be fulfilling both creatively and financially. However, some of the best product ideas are a slight adaptation of existing solutions.

In other words, asking the right questions about existing products can help you come up with new ideas. So, what are the right questions? That's where the SCAMPER model comes in.

SCAMPER is an acronym for:

  • Substitute: What materials can you swap to improve the product?
  • Combine: Can you combine this product with another to create something new?
  • Adapt: Can you adapt this product to serve another purpose?
  • Modify: Can you change the shape, look, or feel of your product?
  • Put to another use: Can you use this product somewhere else — maybe in another industry?
  • Eliminate: How could you streamline this product?
  • Reverse/ Rearrange: What would happen if you sequenced things differently?

Asking these questions can help you devise innovative ways to transform existing ideas. However, if you're still looking for your "aha" moment, there's one more option.

Use INK's Brainstorm Your Next Product Tool to Generate Your Product Concept

INK's Brainstorm Your Next Product Tool can help you discover your next product. It's a free web-based tool that utilizes artificial intelligence to generate product concept examples.

Using INK's Brainstorm Your Next Product Tool is straightforward. It begins with providing a Name and Brief Concept. Then, click on the "Create" button to generate product concepts.