Subheading Generator

Provide a concept, and INK will generate a subheading for it.

Brief Concept *


Sample AI Output

On-Page SEO Analysis: Improving Performance Following Validations

Create Interesting Subheaders With INK's Subheading Generator

Subheading Generator

Subheading Generator

The average person spends just 15 seconds reading a blog. That means you have just one-quarter of a minute to get your point across. Subheadings are a great way to maximize impact in minimal time. Use INK’s Subheading Generator to create engaging subheadings that help keep your reader interested.

Main Subheading Takeaways:

  • Subheadings are words, phrases, or sentences that introduce the content that follows
  • Writers may use subheadings as a design feature to organize content flow
  • Subheadings also illustrate key points and concepts
  • Headings are similar to subheadings but are higher in the hierarchy and address broader, more important topics
  • Some subheadings are in question form
  • Both headings and subheadings can be used to benefit SEO
  • Essays do not typically use subheadings, but blogs and articles do

What’s in a subheading? Those short phrases and sentences that pepper web-based copy aren’t just for show. When you’re looking for ways to organize your content or shape your message, turn to headings. It takes just a few strategic words to pique your reader’s interest and keep them engaged.

We’ll take a look at several subheading meanings and uses. We’ve even included plenty of subheader examples so you can see them in action and get inspired. Even better, we’ve got a tool that makes outlining your blog as easy as point, click, copy, and paste!

What Is a Subheading?

What Is a Subheading?

What Is a Subheading?

Looking for an official subheading meaning? Merriam-Webster has three definitions of subhead, including:

  • A title or heading of a subdivision, as in a chapter, essay, or newspaper article
  • A subordinate division of a title or heading
  • The immediate subordinate of the president or other head of an education institution

The first two definitions are what we’re talking about here. Essentially, a subheading is a sentence or phrase that stands alone and calls attention to the paragraph or paragraphs below. Subheads are usually offshoots of the primary topic, as stated by the header.

Subheadings are used by a writer to help readers easily digest the content of a blog or article. Think of it like graphic design but for text. Breaking up content into sections and using a subheading as an introduction works in terms of form and function.

What Are Headings?

Much like subheadings, a heading is a word, phrase, or sentence used to explain the content that comes next briefly. Headings are like titles or headlines, except they refer to one section rather than the entire piece. Headers often call out a specific point. Writers use them to structure the body of their content.

Someone writing a blog or other long-form content may use a standard outline to organize their thoughts. Later, the thoughts used to formulate that outline can be turned into headings and subheadings as the overall piece takes shape.

What’s the Difference Between a Heading and a Subheading?

Not all facts carry the same importance. While headings and subheadings are similar in a lot of ways, headings take precedent over subheadings. That means the thought, idea, or phrase contained in a heading will be larger or contain the main concept. Then, the subheadings are used to illustrate related points in more detail. For instance, a heading might be “Parts of Speech” with subheadings that are “Nouns,” “Verbs,” and “Adjectives.”

Headings and subheadings can be used for other purposes besides breaking up blocks of text. That includes:

  • SEO
  • Featuring or drawing attention to a particularly important idea
  • Clarifying a key point
  • Giving an article flow

Can a Subheading Be a Question?

We sure hope so; otherwise, this blog has a lot of problems. Just kidding! Using a question as a subheading isn’t only okay; it’s a great idea. This is especially true in content that’s intended to be educational.

The reader is already looking for information. So, using a question as your subheading indicates that the following paragraph will answer that very question.

As a writer, if you choose to phrase your subheading as a question, don’t be vague. Use specifics to make it clear what the answer to the question will entail.


  • Correct - Why?
  • Incorrect - Why Should I Use Subheadings?
  • Incorrect - What Happens if it Doesn’t Work?
  • Correct - What Should I Try if the Battery Check Fails?

How To Use Headings and Subheadings

How To Use Headings and Subheadings

How To Use Headings and Subheadings

The best way to use headings and subheadings is as a tool to organize your content. Create an outline to guide your writing and ensure you’re making all the points you intend to make.

Your principal purpose for each section is included in the header. Then use each subheading to underline a subsequent point or elaborate on a subtopic related to the header.

You can also use headings and subheadings for SEO purposes. Header tags for blog content and web copy aren’t as important as they used to be, but they still matter.

Using your target keywords in your headers along with the appropriate header tags may influence your search rankings. The higher your ranking, the better your site’s visibility.

Google also uses headings and subheadings to identify featured snippets. The search site’s algorithms will look for a strong subheading with informative content underneath. That “snippet” is then presented to searchers at the top of their search results page.

Can an Essay Have Subheadings?

Academic essays usually come with their own specific requirements, and those rarely include subheadings. Instead, essays stick to paragraphs to create one continuous flow that takes the reader through the entirety of an idea.

The most common essay structure is a five-paragraph essay. It starts with an introduction, which presents the primary topic. Then there are three body paragraphs, each of which addresses a unique subtopic. Finally, the conclusion brings everything together.

Unlike an article, an essay benefits more from a flow-based approach. The reader is in it for the details and is less likely to skim. That makes subheadings less beneficial.

What Is an Example Of a Subheading?

What Is an Example Of a Subheading?

What Is an Example Of a Subheading?

Great subheadings clearly illustrate the writer’s point or give the readers a hint about what’s to come. They may drive home a key feature of a product or emphasize an important fact. Above all, they should help the reader understand what they’re going to read and provide clarity, not confusion.

These subheading examples include a header followed by three subheaders:

Example: A Quick Guide to Customer Service

  • How to Train New Employees
  • What to Do When Conflict Arises
  • 5 Quick Ways to Make Customers Happy

Example: Cut the Cord: Three Streaming Services Worth Your Time

  • Spotify
  • Netflix
  • Disney+

Example: Common Grammar Mistakes

In some cases, a blog or article may have a heading, subheadings, and then sub-subheadings. For SEO purposes, those are tagged as H1, H2, and H3. (Headings can go all the way down to H6, though that may get confusing.)

Example: Types of Books

  • Reference Books
  • Thesaurus
  • Dictionary
  • Encyclopedia
  • Fiction
  • Action and Adventure
  • Romance
  • Historical Fiction
  • Mysteries

Subheadings can be almost anything. The trick is to put yourself in your readers' shoes. What information would they need to understand where the narrative goes next?

If you need help to create awesome subheadings that advance your copy, check out INK’s Subheading Generator. It's free, it's effective, and it saves time. What more could an eager writer want?