Generate Sales & Copywriting Marketing Angles

A marketing angle is an approach taken to deliver your messages about an offer to your potential customers.

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Create Better Copy With INK's Latest Marketing Angles AI Tool

INK's Generate Sales & Copywriting Marketing Angles

INK's Generate Sales & Copywriting Marketing Angles

INK's Generate Sales & Copywriting Marketing Angles tool will help you write the best marketing angles message for your product. This free AI-powered tool will help you save time on writing promo messages for your target customers, allowing you to focus on other aspects of your business.

Main Marketing Angles Takeaways:

  • Marketing angles are the approach you take to deliver your product or service.
  • People purchase your promise of a solution, not your actual products and services.
  • The key to constructing effective marketing angles is to utilize the wants of your target consumers.

What Are Marketing Angles?

Marketing angles are the approach you take to deliver your product or service. It is essential to craft a message that resonates with your target customers. Maybe you just launched a new product campaign, or you're offering discounts for a limited time. What are your objectives? Do you want to improve your sales? Do you want more sign-ups? An effective marketing angle will help you achieve your goals by identifying the best way to influence, attract, and convince your customers.

Remember this, people don't buy products, subscribe to plans, or acquire services because of the actual products or services per se. What they are purchasing is the marketing message — the promise of a solution.

Simply put, people are buying your PROMISE.

That said, it is not enough that you have a good source of traffic or that you have an awesome-looking landing page. These alone won't be enough to generate conversions. What you need is to find the best approach to promote your offers.

How Do You Construct a Marketing Angle?

How Do You Construct a Marketing Angle?

How Do You Construct a Marketing Angle?

The primary purpose of a marketing angle is to help you sell your product. For this to happen, you need to establish your product or service first. Your target customers must understand why they need it or what benefits they would get out of it. You need to know your potential customers' core desires and needs.

The key to constructing effective marketing angles is to utilize the wants of your target consumers. These wants are what marketers refer to as the Life Force 8.

What is Life Force 8?

According to Drew Eric Whitman, an expert sales motivator, Life Force 8 are the eight fundamental human instincts hardwired into every person. These instincts are as follows:

  • Survival, quality of life, and longevity
  • Enjoyment of food and drinks
  • Freedom from fear, danger, and potential harm
  • Relationship and finding a mate
  • Security and comfortable living environment
  • Competitive instinct
  • Care and protect loved ones
  • Peer and social approval

If your marketing angle can fulfill at least two of these basic human desires, then you've succeeded in convincing your customers that your offer is what they need. However, if you're still a little lost, here are some tips to help you construct a marketing angle that sells.

What Drives Your Target Customers to Make a Purchase?

When creating your marketing angle message, keep in mind that you need to speak the same language as your customers. Again, know what they want. Research and find the answer to the following questions:

  • What solution does your product offer to solve your customer's problem?
  • What motivates your target customer to buy?
  • What benefits will people get from purchasing your product?
  • What are your product's unique features?
  • What could keep your potential customers from buying your product?

Be Empathic

If you want to understand your customer's wants and use them as a guide to creating your marketing angle message, be empathic. Always put yourself in your potential customer's situation. From this perspective, you'll have more insights into their wants and needs. Use these insights to find the right marketing angle for your product offer. This will help you come up with an ad message that would appeal to your target market.

Use INK's Generate Sales & Copywriting Marketing Angles Tool

Use INK's Generate Sales & Copywriting Marketing Angles Tool

Use INK's Generate Sales & Copywriting Marketing Angles Tool

Now that you have successfully found the right marketing angle, the next thing to do is to write your sales copy. Unfortunately, producing the best marketing angle copy can be pretty challenging. You need to make sure that your message resonates with your target customers.

If you need help generating a sales message for your product, you can use INK's Generate Sales & Copywriting Marketing Angles tool. All you need is the name of your product and a brief description of what it does. Once you click create, this AI-powered tool will come up with the best marketing angle copy for you.