Create Unique Copy With Our FREE Product Description Generator
INK's Generate Product Descriptions Tool
INK's Generate Product Descriptions Tool can help you create unique, creative product copy that'll increase sales. This AI-powered tool is especially useful when you have a long list of products for your online store.
Main Product Description Generator Takeaways:
- Product descriptions explain what a product is and the problem it solves.
- Product copy aims to give shoppers everything they need to make a purchasing decision.
- Great product descriptions usually address a specific audience personally.
- It would be best to include the product's benefit in your description.
- Product descriptions that sell do so because the retailer provided all the relevant details.
- Incorporate your brand's tone and voice in your description.
- Optimize your product description for search engines to enhance organic traffic.
- A free product description generator can help write your product copy quickly.
What Is a Product Description?
What Is a Product Description?
A product description is marketing copy that explains a specific product's value proposition to potential customers. It describes what a product is and the problems it solves. The goal is to supply the details — such as features and benefits — necessary to generate a sale. That means the product description's quality can make all the difference when selling an item online.
In fact, product descriptions are the most desired information type that consumers seek before making a purchase. What's more, millennials are 40% more likely to be influenced by impressive descriptions.
However, some businesses tend to make a mistake when writing product descriptions — they simply describe the product. Brands that want to improve sales provide a more detailed description
What Do You Write In a Description?
Product descriptions that sell tend to explain what a specific product does and why a potential customer should buy it. In other words, the content answers the questions of what the product is and who it's for.
However, it's best to include more details to compel potential buyers into taking the desired action. Such additional product information includes:
- How it can improve user experience
- Technical specs (if available)
- Added value or benefits
- Other relevant information
The goal here is to give the shopper everything they need to make a purchasing decision.
Of course, providing these details can be tedious when your product page contains a long list of items. The trick is to figure out how to write creative product descriptions in record time. But how?
How Do You Write a Catchy Product Description?
How Do You Write a Catchy Product Description?
Writing a creative product description begins with identifying your target audience and outlining how your products can help them. You may also want to combine words that convey emotion with compelling stories. That way, your product description can elicit an emotional response. Finally, consider using a product description generator to write more copy quickly.
1. Define Your Target Audience
Writing product copy with a large audience in mind is not the best approach. Not only does it make your content weak, but you'll also end up not addressing your target audience sufficiently.
For this reason, great product descriptions usually address a specific audience personally.
The content usually has a conversational tone and answers the queries of potential buyers. Indeed, take things a step further by referring to your audience using the second-person singular, "you."
Consider how you would speak to an in-store shopper. Then adopt similar language in your description.
2. Outline the Product's Benefits
Self-explanatory products rarely require a detailed description. For example, the target audience for everyday objects is clear. So, you don't need additional features and specifications for, like, a coffee mug.
However, not all products have apparent uses. In such cases, it would be best to include the product's benefit in your description. These include:
- What does the product do?
- How will the product solve their problem?
The idea is to consider how your product makes your customer happier, healthier, or more productive. Then, outline it in your description.
3. Tell a Compelling Story
Product descriptions that sell do so because the business provided all the relevant details. Besides convincing the buyer of the product's benefits, such a description also packs an emotional punch.
It's no secret that emotion influences buyers' behavior. So, you can use your product description to elicit the desired sentiment.
But how? One word — stories. Weave a compelling narrative.
Your story should contain rich details, like who made the product and what inspired them to do so. It should also explain the journey involved in making the product.
Writing a story about a product helps you connect with potential buyers at an emotional level rather than at a transactional one. In the end, the buyer should be able to imagine how it feels to own your product.
4. Capture the Brand's Tone And Voice
If you've read several product descriptions on various e-commerce sites, you may notice the varying tone. That's intentional.
Great product descriptions usually incorporate a brand's tone. Whether it's conversational, professional, cheeky, or straight-laced, the aim is to maintain a consistent tone across your content.
5. Use Words to Convey Emotion In Product Description Writing
Specific words and phrases can elicit an emotional response in humans. Using these words in your description can help convince potential buyers to convert and become paying customers.
Some powerful words that can make your product descriptions more enticing include "amazing," "breathtaking," "uplifting," "wondrous," and "blissful." Other examples include:
When writing your product copy, consider replacing mere descriptive terms with words that elicit an emotional response. For instance, you could replace words like "nice" with "stunning" or "sensational."
6. Use Bullet Points to Improve Readability
People rarely read web pages word by word. In fact, 79% of users prefer scanning pages to pick out specific words and sentences to reading word by word. As such, your description must be easy to scan.
Make it easy for your audience. Buyers should be able to find specific information without sifting through the entire copy. One way to do that is to include bullet points in your writing.
Bullet points provide a concise way to present vital information to potential buyers. This is especially true when the item requires minimal descriptive text.
Short paragraphs are another way to improve your product description's readability.
7. Optimize for SEO
Optimizing your product description for search engines can help enhance your organic traffic.
Search engine optimization may be the most convenient way to attract potential buyers to your product. And it begins with a bit of keyword research — identifying the search terms that buyers use.
Besides the product description, SEO experts recommend using your keyword in other content such as:
- Page titles
- Image tags (or ALT tags)
- Meta descriptions
With that said, adding keywords to your product copy doesn't guarantee the number one spot in search engine result pages. However, it can help customers that are actively seeking your product find it quickly.
8. Use a Free Product Description Generator
When you have a long list of products in your online store, the prospect of writing each product description may seem overwhelming. One way to avoid this mundane task is to let artificial intelligence do it for you.
Consider using a free product description generator.
A product description generator works by generating unique and creative product copy. Think of this AI-powered tool as a personal copywriter that's designed to help increase sales.
What is an example of a Description?
Outlined below is a production description example from the INK Generate Product Descriptions Tool.
"Get on the right track with these top-of-the-line running shoes.
Built to give your average Joe a chance against the elite and to keep your running shoes in good shape for an extended period, these are designed for the toughest competition.
That brings us to the final question:
How to Use INK's Generate Product Descriptions Tool?
The INK's Generate Product Descriptions Tool helps write unique, high-quality descriptions that can help generate sales. It creates copy that can help convince potential buyers of how your product will improve their lives.
To use the INK's Generate Product Descriptions Tool, type your Product Name and Brief concept in the field. Then, click "Create" to begin.