Generate More Leads With INK's Squeeze Page Hero Text Generator
INK's Squeeze Page Hero Text Generator
Are you looking to create a squeeze page that'll generate more leads for your business? Consider using INK's Squeeze Page Hero Text Generator to write the text for your page.
Main Squeeze Page Takeaways:
- A squeeze page is a landing page designed to turn a visitor into a lead.
- Businesses use squeeze pages to collect visitors' email addresses.
- Squeeze pages offer prospects genuine value in exchange for their personal information.
- Make your lead magnet as irresistible as possible.
- Highlight the benefits of your lead magnets in the squeeze page's headline.
- Consider using your website to drive the right audience to your squeeze page.
What Is a Squeeze Page?
What Is a Squeeze Page?
A squeeze page is a landing page designed to turn a visitor into a lead. Although businesses use these pages to collect visitors' email addresses, it extends beyond that. Squeeze pages offer prospects genuine value in exchange for their personal information. Examples of such value include a free e-book, sales discount, or email course.
Squeeze pages can exist in various forms and designs. However, they almost always include the same elements. These are:
- Hero text to communicate your offer to prospects
- Supporting text that provides additional information
- An embedded form with two fields — name and email address
You may have heard some marketers use the words squeeze pages and landing pages interchangeably. So, let's take a second to make this crucial distinction — squeeze pages are not the same as landing pages.
What Is the Difference Between a Squeeze Page and a Landing Page?
Business owners usually launch landing pages to generate click-throughs, video views, or other kinds of user interactions. On the other hand, squeeze pages exist exclusively to capture a prospect's personal information — usually email addresses. It's a quick way for businesses to start a conversation with a potential customer.
Here are other differences between a squeeze page and a landing page.
1. Form Field
Since landing pages aim to collect as much information as possible from leads, they usually contain multiple form fields. Meanwhile, squeeze pages usually contain one to two form fields — name and email.
Landing pages have varying lengths, while squeeze pages are usually shorter and to the point.
Business owners usually design their landing pages to be elaborate. They usually include multiple graphics, details, and social proof. Conversely, squeeze pages feature the barest minimum to prevent prospects from overthinking.
4. Traffic Source
A landing page can receive traffic from multiple sources such as search engines, social media, and — yes, emails. While visitors to squeeze pages can come from social media or search engines, they typically don't come from email sources.
Now that we've addressed the differences between squeeze pages vs. landing pages, let's consider another question.
How Do You Create a Squeeze Page?
How Do You Create a Squeeze Page?
Begin by creating an irresistible lead magnet — whether it's a free webinar or podcast episode. Then, use the benefits of the lead magnet to lure users into sharing their email. You may also want to include social proofs such as reviews and ratings to erase the prospect's doubt. Finally, ensure that your squeeze page is targeting the right audience.
1. Create a Compelling Lead Magnet
Make your lead magnet as irresistible as possible
You're asking prospects for their emails — a private piece of information. That means you have to offer something that's equally compelling in exchange for their details.
Some lead magnets that can attract leads to your squeeze page are:
- Free webinar or video course
- Discount or coupon
- A podcast episode
- White paper or report
- A newsletter
Consider your audience before picking a lead magnet for your squeeze page. That way, you can choose something useful that your brand can offer them.
2. Focus on the Benefits
Highlight the benefits of your lead magnets in the squeeze page's headline and supporting copy.
Yes, locking the lead magnet behind a form can increase your leads. However, it also comes with a significant downside. Prospects won't know how amazing your offer is until they provide their details.
That's where good copywriting shines. Rather than list the lead magnet's features, consider helping prospects visualize the benefits.
3. Provide Social Proof
As in other landing pages, squeeze pages can benefit significantly from testimonials. These include customer's logos, ratings, and reviews.
Again, you're asking visitors to share their private contact information. So, it's not surprising that they might want to know more about your brand or why they should trust you. Adding social proof to your squeeze page can address this issue.
Consider giving your lead magnet to a few customers ahead of your squeeze page launch. Then, ask them for testimonials in return.
4. Target the Right Audience
Consider using your website to drive the right audience to your squeeze page.
One way to do this is to set up a pop-up to advertise the lead magnet in your blog. That way, you can collect the email of individuals that have already expressed interest in your brand.
Other ways to drive target traffic to your site include Facebook ads, Instagram ads, and PPC.
Use INK's Squeeze Page Hero Text Generator
Consider using INK's Squeeze Page Hero Text Generator to create hero text for your squeeze page. It's a free AI-powered tool that can help you write your hero text within seconds.
Type your Name and a Brief Concept in the field provided. Then click the "Create" icon to generate your squeeze page hero text.