Brainstorm Viral Product Ideas Tool

Imagine product features and promotions that can make you go viral.

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INK's Brainstorm Viral Product Ideas Tool

INK's Brainstorm Viral Product Ideas Tool

It's never been more crucial to go viral as more companies compete to create a strong online presence. INK's Brainstorm Viral Product Ideas Tool can help identify product features and promotions unique to viral products.

Main Viral Product Takeaways:

  • Viral marketing involves consumers spreading information about a product.
  • Users of viral products usually have a sufficient number of connections around their use case.
  • Items that receive the most attention tend to have practical value.
  • Viral products can result from fun, engaging, and unique marketing campaigns.
  • Your product is unlikely to go viral if you have a small social media following.
  • Incentivizing your social media followers to share your product can make it go viral.
  • Boost your viral campaign with INK's Brainstorm Viral Product Ideas Tool.

What Are Viral Products?

What Are Viral Products?

What Are Viral Products?

Viral products refer to something that experiences massive organic growth. However, this growth often results from user recommendations at a rate of more than one new user per existing user. For this reason, products can only go viral when their value depends on user interaction. In other words, users can either use the product with other people or share what they created using the product.

Viral product users typically share their experience about a product they love with their network. What's more, this network of people often shares the desire to achieve the value the product promises which can boost virality.

The business communication platform, Slack, is an example of such a product.

Slack brings a network of professionals together around a common use case, and that allows for fast communication. As such, the platform benefits tremendously from its users' existing connections.

We've seen several viral product examples in the past decade besides Slack. So, how did they come to exist? This brings us to the crux of achieving a viral product.

How Do You Create a Viral Product? 

How Do You Create a Viral Product?

How Do You Create a Viral Product?

1. Practical Value

Viral marketing involves consumers spreading information about a product to other people.

While, viral products often result from fun, engaging, and unique marketing campaigns, there are other ways and reasons for things to go viral. Items that receive the most attention tend to have practical value, and that makes them easy to recommend.

2. Create a Visually Appealing Product

Another way to create a viral product is to create an item that stands out from the crowd.

It is not necessary to introduce new technology that will change the whole sector. Instead, something as simple as a new color or logo could help consumers notice when others are using it.

For example, Apple shipped its iPods with white headphones instead of the industry's standard black. That way, people can immediately recognize the device — even when it's in the user's pocket.

3. Build a Social Media Following

According to a study on viral marketing, electronic word-of-mouth (eWOM) is a powerful source of social influence and virality. In other words, your product is unlikely to go viral if you have a poor social media following.

Start by creating accounts — if you don't have them yet — across various social platforms. Then, take the time to build up your follower base, even as you promote your new product.

After building a sufficient social media following, the next step is to get them to share your product.

4. Encourage Sharing

As with other successful marketing strategies, viral advertising aims to capture as much market share as possible. And incentivizing your social media followers to share your product can help achieve this goal.

For example, you could promise a 10% discount to anyone that shares social media posts about your upcoming product. Another option is to do a good old-fashioned giveaway.

That brings us to the next topic — viral marketing.

What is Meant by Viral Marketing?

Viral marketing is a sales technique whereby consumers spread information about a product or service over the internet. It involves encouraging individuals to share a company's marketing message with others via social media or email. Ultimately, viral marketing aims to increase the information's visibility and effect exponentially.

A perfect viral marketing example is the ALS Ice Bucket Challenge that started in 2014. It's an online effort to raise awareness and funds for people with Amyotrophic Lateral Sclerosis (ALS) disease.

The challenge involved individuals pouring a bucket of ice-cold water over their heads. Then, they had to challenge at least three people to do the same and donate to The ALS Association.

As you may have guessed, the campaign went viral across social media platforms.

Over 17 million people participated in the challenge, including several public figures such as Oprah Winfrey, Tim Cook, and Bill Gates. What's more, the effort raised a whopping $115 million within eight weeks.

There are several other successful viral marketing examples besides the ALS Ice Bucket Challenge. So, what do these campaigns have in common?

What Makes a Campaign Go Viral?

What Makes a Campaign Go Viral?

What Makes a Campaign Go Viral?

Your campaign is likely to go viral when you create awareness using various online channels. While your message should strike the right emotional chord, it's also vital to keep it concise. Finally, create a viral loop by encouraging individuals to share your message.

1. Create Awareness Using Various Online Channels

The first step is to use various marketing channels to create awareness about your product or service. It includes social media platforms such as Facebook, Instagram, Twitter, YouTube, and TikTok.

For example, few people knew about ALS before the challenge. However, the message made it to social media, news sites, and events.

The bottom line is your product is likely to go viral only if people know about you.

2. Keep the Message Simple

Consider keeping the information as direct and simple as possible. That way, consumers won't have to scroll unnecessary details to reach the heart of the message.

For example, the objective was simple and clear in the Ice Bucket Challenge campaign. What's more, it didn't require much effort.

3. Create a Sense of Urgency

One reason the Ice Bucket challenge spread so quickly was because of the limited time. Participants had to accept and complete the challenge within 24 hours — hence creating a sense of urgency.

Such a technique can come in handy in viral product sales.

Consider running a sales offer for a limited time. Another option would be to provide an extra incentive to encourage immediate action. For example, you could offer free shipping for a short period of time.

4. Strike the Right Emotional Chord

Your campaign is more likely to go viral if it resonates emotionally with your audience.

For example, the Ice Bucket campaign was successful partly because the challenge aroused the right emotions. It was light-hearted and funny. More importantly, it connected with the audience at a human level.

Indeed, campaigns that have the attributes listed above tend to generate high engagement.

5. Create a Viral Loop

The most critical step of creating a viral campaign is a viral loop. In other words, you have to encourage users to share the message with their families and friends.

For instance, the Ice Bucket Challenge participants had to ask a minimum of three people to join. It's the primary reason that the campaign went viral.

So, consider using the same call to action in your campaign.

Ask your audience to share your marketing message with their loved ones. You could also get a social media influencer to spread the details with their followers.

But what if you don't have a viral product to market yet? Well, the answer is simple — brainstorm one.

Use INK's Brainstorm Viral Product Ideas Tool

Finally, another way to boost your viral campaign is to use INK's Brainstorm Viral Product Ideas Tool. It's a free tool that helps identify features and promotions that can make a specific product go viral.

Using INK's Brainstorm Viral Product Ideas Tool is as simple as you might imagine. First, provide the name and a brief concept of the item in question. Then, click the "Create" icon to generate an AI output.