Brainstorm Viral Product Ideas Tool

Imagine product features and promotions that can make you go viral.

Product Name

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Brief Concept *

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Sample AI Output

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INK's Brainstorm Viral Product Ideas Tool

INK's Brainstorm Viral Product Ideas Tool

It's never been more crucial to go viral as more companies compete to create a strong online presence. INK's Brainstorm Viral Product Ideas Tool can help identify product features and promotions unique to viral products.

Main Viral Products Takeaways:

  • Viral marketing involves consumers spreading information about a product.
  • Users of viral products usually have a sufficient number of connections around their use case.
  • Items that receive the most attention tend to have practical value.
  • Viral products can result from fun, engaging, and unique marketing campaigns.
  • Your product is unlikely to go viral if you have a small social media following.
  • Incentivizing your social media followers to share your product can make it go viral.
  • Boost your viral campaign with INK's Brainstorm Viral Product Ideas Tool.

What Are Viral Products?

What Are Viral Products?

What Are Viral Products?

Viral products refer to something that experiences massive organic growth. However, this growth often results from user recommendations at a rate of more than one new user per existing user. For this reason, products can only go viral when their value depends on user interaction. In other words, users can either use the product with other people or share what they created using the product.

Viral product users typically share their experience about a product they love with their network. What's more, this network of people often shares the desire to achieve the value the product promises which can boost virality.

The business communication platform, Slack, is an example of such a product.

Slack brings a network of professionals together around a common use case, and that allows for fast communication. As such, the platform benefits tremendously from its users' existing connections.

We've seen several viral marketing examples in the past decade besides Slack. So, how did they come to exist? This brings us to the crux of achieving a viral product.

How Do You Create a Viral Product? 

How Do You Create a Viral Product?

How Do You Create a Viral Product?

1. Practical Value

Viral marketing involves consumers spreading information about a product to other people.

Yes, viral products often result from fun, engaging, and unique marketing campaigns. However, items that receive the most attention tend to have practical value, and that makes them easy to recommend.

2. Create a Visible Product

Another way to create a viral product is to create an item that stands out from the crowd.

It is not necessary to introduce new technology that will change the whole sector. Instead, something as simple as a new color or logo could help consumers notice when others are using it.

For example, Apple shipped its iPods with white headphones instead of the industry's standard black. That way, people can immediately recognize the device — even when it's in the user's pocket.

3. Build a Social Media Following

According to a study on viral marketing, electronic word-of-mouth (eWOM) is a powerful source of social influence and virality. In other words, your product is unlikely to go viral if you have a poor social media following.

Start by creating accounts — if you don't yet have them — across various social platforms. Then, take the time to build up your follower base, even as you promote your new product.

After building a sufficient social media following, the next step is to get them to share your product.

4. Encourage Sharing

As with other successful marketing strategies, viral advertising aims to capture as much market share as possible. And incentivizing your social media followers to share your product can help achieve this goal.

For example, you could promise a 10% discount to anyone that shares social media posts about your upcoming product. Another option is to do a good old-fashioned giveaway.

Use INK's Brainstorm Viral Product Ideas Tool

Finally, another way to boost your viral campaign is to use INK's Brainstorm Viral Product Ideas Tool. It's a free tool that helps identify features and promotions that can make a specific product go viral.

Using INK's Brainstorm Viral Product Ideas Tool is as simple as you might imagine. First, provide the name and a brief concept of the item in question. Then, click the "Create" icon to generate an AI output.