LinkedIn Text Ads Creator

Generate your LinkedIn Text Ads

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Drive Results With INK's LinkedIn Text Ads Creator

INK's LinkedIn Text Ads Creator

INK's LinkedIn Text Ads Creator

Reaching the right audience can be crucial to successful lead generation campaigns. LinkedIn text ads help you create and launch customized campaigns that target audiences relevant to your business. These self-service advertisements put your business in front of the platform's professional audience, so you generate better results.

Get started by creating appealing introductory text for LinkedIn ads using INK's free online LinkedIn Text Ads Creator.

Drive Results With INK's LinkedIn Text Ads Creator

INK's LinkedIn Text Ads Creator lets you create appealing text ad introductory text quickly.

Main LinkedIn Text Ads Takeaways:

  • Text ads are a type of advertising that typically include only text and embedded text links. They're similar to ads found in print publications.
  • Text ads have a number of benefits for brands and businesses. They focus on messaging, work well with mobile devices, and are easy to launch. Text ads also make it simple to perform A/B testing.
  • LinkedIn text ads are budget-friendly, self-service advertisements that let businesses design and manage customized campaigns.
  • Effective LinkedIn text ads address their target audience and include a strong call to action. They should also have copy that's relevant to both the business and the audience.
  • INK's free AI-powered tool can guide you through the process of creating LinkedIn ad introductory text that generates results. This free online tool can help you deliver a relevant message to your target audience and present your business in a positive light.

Targeting a relevant professional audience can mean the difference between effective lead generation and wasted advertising dollars. If done well, LinkedIn text ads can attract site visitors that may ultimately convert to paying customers.

Keep reading to learn what a text ad is and how a LinkedIn text ad can be an effective marketing tool. This article covers the basics of writing a good text ad. It also explores why using INK's LinkedIn Text Ads Creator can be beneficial to your business or brand.

What Is a Text Ad?

A text ad is a marketing tool that's used by advertisers to promote products or services. This short and simple style of advertising typically includes only text and embedded text links. In fact, it's remarkably similar to the want ads found in print publications.

Text ads often accompany PPC marketing campaigns. You'll often find them on social media platforms and search engines, including Twitter, Facebook, Google, and Bing.

What Are the Benefits Of Text Ads?

What Are the Benefits Of Text Ads?

What Are the Benefits Of Text Ads?

Although visual ads can be splashy and attract plenty of attention, they aren't the only type of advertising worth considering. Their "Plain Jane Cousin" may actually have certain advantages that bolder, visual ads don't have, including those listed here:

  • Potential exposure: Visual ads may actually limit your exposure to certain audiences. That's because their format isn't compatible with all platforms. Because they're composed of only words and links, text ads work on just about every platform.
  • Ease of launch: Because text ads require only ad copy and links, they're super-simple to launch. There's no need to fuss over graphic design elements or search for just the right images.
  • A focus on messaging: Because they only include text, you have plenty of space to focus on the message you want to convey. Plus, the words have the audience's full attention. There are no accompanying visual distractions.
  • Mobile-friendly format: Visual ads often need to be finessed to work with mobile devices. Text ads don't. That means they reach your audience however they choose to view the platform the ad appears on.
  • Testing simplicity: By simply changing the copy, you can create different versions of your advertisement to perform A/B testing.

What Is a LinkedIn Text Ad?

Before we can explore the definition of a LinkedIn text ad, it's important to understand what LinkedIn is and who uses it.

The Platform

LinkedIn is an online network that's designed to connect professionals worldwide. According to the platform, it currently hosts nearly 740 million members who hail from more than 200 countries or territories across the globe.

The Ad

LinkedIn text ads are self-service advertisements that let businesses design and manage customized campaigns. These budget-friendly ads let you target the platform's professional audience, and pricing is based on your choice: clicks or impressions.

As their name implies, LinkedIn text ads are generally composed only of text and text links. However, some versions may permit an accompanying image.

Examples Of LinkedIn Text Ads

The following LinkedIn Text Ads examples follow a simple title/text format to maximize results:

  • Supercharge Your Job Search: When it's time to change jobs, make sure your resume reaches the right employers. Make a move toward a new career today.
  • Web Stores That Get Results: Turn visitors into paying customers with professional web store designs. Call today for a consultation.
  • Professional Webinar Hosting: Present professional, engaging webinars every time with our simple-to-use program. Our system lets you set up and present your event even if you're hosting it for the first time.

Where Do Text Ads Appear On LinkedIn?

The advertisement is typically placed at the top of the homepage or along the right rail. It's important to note that LinkedIn text ads only appear on the desktop version. Advertisements don't appear on tablets and other mobile devices.

What Are the Different Types Of LinkedIn Ads?

What Are the Different Types Of LinkedIn Ads?

What Are the Different Types Of LinkedIn Ads?

If you're not sure whether text ads are the right choice for your individual needs, it may be helpful to explore other ad choices. In addition to text-style ads, LinkedIn offers the following self-serve advertising options:

Sponsored Content

Sponsored content appears directly in members' feeds, alongside content such as articles, posts, and other member-curated content. It's the equivalent of a promoted post and includes a title, introductory copy, and an image.

Sponsored content ads are available in several formats:

  • Single-image ads
  • Carousel ads
  • Video ads

Message Ads

Through message ads, companies can send customized messages directly through LinkedIn's messaging system. This correspondence-based advertisement is great for special promotions or highly targeted messages. These messages may be personalized and can include a lead generation form.

Dynamic Ads

Dynamic ads use LinkedIn members' profile data, including job titles and photos, to personalize advertisements and increase engagement. LinkedIn offers the following types of dynamic ads:

  • Follower ads, which let members follow the advertised page with a single click on an ad
  • Spotlight ads, which may highlight a new product or service, drive site traffic or promote an event
  • Job ads, which target top candidates for open positions to increase the applicant pool

Which LinkedIn Ad Format Is the Best?

If you're deciding between content ads and text ads on LinkedIn, remember, there is no single best ad format. Ultimately, the option you choose should depend on your unique marketing needs and budget.

For example, If your goal is to increase registrations for your annual industry conference, a message ad may be the way to go. If you want to increase brand awareness or drive site traffic with informative articles, sponsored content may be a better option. And, regardless of intent, companies on a budget may get the best mileage from a text ad.

If you're considering what type of ad to purchase, it's important to define your objective and target audience and to set your budget. You should also consider what action you hope someone will take after viewing your ad.

How Can You Create and Optimize LinkedIn Text Ads?

If you've decided that a text ad is the way to go, the next question is how to create the most effective advertisement. It may be helpful to consider the following LinkedIn Text Ads best practices:

  • Define your target audience: Before you can create an effective ad, you need to know who you're targeting. Your audience may include people in certain industries or geographies or professionals with specific skills. If you find you have multiple target audiences, go ahead and create a separate copy for each group.
  • Include a strong call to action: Using language that promotes an action such as "Register today" or "Subscribe now" can improve your ad's performance.
  • Address your audience: Use your headline to address your audience directly. For example, your headline might read: Calling all sales and marketing professionals. This personalization can be an attention-grabber.
  • Keep your copy relevant: Ads that are relevant to the platform and your target audience almost always get more clicks.
  • Make your bids competitive: If you put in a higher bid, you improve your chances for good ad placement and campaign success.
  • Create variations: Variations in word choice can lead to ads that have wide gaps in performance success. By creating different versions of your ad and engaging in A/B testing, you can find what works.
  • Adjust your copy as you go: Don't stick with your initial advertising text if it isn't working. It's okay to adjust the language or messaging if your ad isn't performing as you'd hoped.

Specifications For Text Ads

Text ads come in a variety of sizes and dimensions. They may be square or horizontal or may take the form of a long text link. Ads are available in the following sizes:

  • 160 × 600
  • 300 × 250
  • 496 × 80
  • 700 × 17
  • 728 × 90

When creating a text ad of any size, be sure to follow the stated specifications. The LinkedIn text ads specs are as follows:

  • Headlines should be no more than 25 characters (including spaces).
  • Descriptions should be no more than 75 characters (including spaces).
  • Accompanying images may be 100 × 100 pixels. Files can be webp or PNG no larger than 2 MB.
  • The destination URL must start with either http:// or https://.
  • The destination link may use up to 500 characters, and it also supports click tracking.
  • All ads must also meet LinkedIn's advertising guidelines, which prohibit discrimination and offensive language.

How Much Do LinkedIn Text Ads Cost?

How Much Do LinkedIn Text Ads Cost?

How Much Do LinkedIn Text Ads Cost?

The cost of LinkedIn text ads may be based on cost-per-click or cost-per-impression pricing. The platform has an auction-based system, where anyone placing an ad is competing for space with other advertisers who are targeting a similar audience.

When creating your campaign, you'll place a competitive bid. That may be for a cost per click or a cost per impression. LinkedIn offers advertisers a choice of bidding strategy options:

  • Automated (maximum delivery): This strategy automatically bids for you with the goal of getting results while making the best use of your marketing budget.
  • Target cost: This strategy may charge by clicks, impressions, or views. You set the target cost. The system adjusts the bid to deliver the best results while staying in budget.
  • Manual bidding: With this strategy, you have all the control over how much you bid per click, impression, or view.

Essentially, each time a LinkedIn member visits the platform, an auction occurs. The winning campaign for a given audience will have its advertisement shown to those members. The platform also promises lower prices to advertisers who create relevant ads that engage their professional audience.

What Is a Typical CPC For LinkedIn Text Ads?

A typical cost per click for a text ad on LinkedIn can be anywhere from $3.00 to $6.00. Although that may seem expensive, conversion rates are often higher for these targeted advertisements. That may be because LinkedIn text ads don't appear on mobile devices. Viewers seeing ads on their desktop may be more likely to click through and make a purchase or perform the desired action.

Creating Effective Copy With INK's LinkedIn Text Ads Creator

The right introductory text for LinkedIn ads can mean the difference between an advertisement that gets clicks and one that doesn't. But, unless you're a trained marketing professional, creating effective ad copy can be challenging.

INK is here to help. Our free AI-powered tool can guide you through the process of creating LinkedIn ad introductory text that generates results.

Using INK's LinkedIn Text Ads Creator, you can craft ad copy quickly and without stress. With this free online tool, you can:

  • design messaging that speaks to your target audience
  • create copy that's relevant to the platform and its members
  • present your business or brand in a positive light

When it comes to text ads, choosing the right words makes all the difference. So, make sure you're using the right tool for the job.