New Product Launch Announcement Generator

Announce your product effectively for your web launch.



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Meet INK's Awesome New Product Launch Announcement Generator

INK's New Product Launch Announcement Generator

INK's New Product Launch Announcement Generator

A stellar product launch can boost your brand and turn your new item into a trendy must-have. Great product introductions present a marketing challenge. Make things easier with a great new product announcement, courtesy of INK's New Product Launch Announcement Generator.

Need a new product announcement? No problem. Get a great product intro in seconds with INK's New Product Launch Announcement Generator.

Main New Product Launch Takeaways:

  • To launch your product effectively, you need to plan well in advance
  • You can perform consumer research with keyword analysis tools, surveys, and interviews
  • A well-written positioning statement can help you explain your product
  • Use SMART goals to plan your marketing strategy
  • Build your fan base with valuable promotional content
  • Leverage brand ambassadors and superfans to create a buzz
  • Encourage excitement with a pre-launch email series
  • Use INK's New Product Launch Announcement Generator to save time when you create your teaser, announcement, and product launch emails

A successful product launch creates momentum, which can propel your brand forward. But what goes into an effective product launch, and how can you make your product launch an exciting virtual — or in-person — event?

In this how-to, we'll explore the anatomy of a stellar product launch, and we'll tell you how to recreate the magic in house. We'll also talk about product launch announcements and explore best practices to help you stay on track. Finally, we'll teach you how to save time with INK's clever New Product Launch Announcement Generator.

Product Launch 101

Product Launch 101

Product Launch 101

You've come up with a new gadget or an innovative piece of software and want to sell it to the masses. Great! Now, how do you spread the news? The answer lies in a successful product launch.

Great product launches take months to plan. Miss any of the following eight stepsk, and you might have to go back to the drawing board. So, be thorough, stay positive, and generate a buzz.

Step 1: Survey the Marketplace

Before you do anything else, perform as much consumer research as you can. To market your product effectively, you have to know who your customers are. Here's how:

  1. Keyword analysis: Use Google Keyword Planner, Ahrefs, or Moz to perform keyword research. You'll see the search terms people use to look for products like yours — and you can use that knowledge to hone your marketing content.
  2. Create a survey: Use a service like SurveyMonkey to create a survey and send the link to your existing subscribers.
  3. Interview consumers: This sounds daunting, but it needn't be. Pick 10 to 15 potential customers and ask them about products they typically buy. Tell them about your new product and see how they respond. Try to identify pain points and think about how you'll solve them.

Step 2: Write and Pitch a Positioning Statement

Positioning statements make things clearer — for everyone, from investors to employees. Write clearly and concisely, and make sure your positioning statement answers the following vital questions:

  • What is your brand name, and what will you call your product?
  • What does your product do?
  • What type of consumer is your product for?
  • How is your product different from other similar products on the market?

If you need to pitch your statement to a bank or investors, dive a little deeper into each topic. Make sure that your financial backers feel confident.

Step 3: Go-to-Market Strategy Time

Time to get strategic. If your product is a physical "thing," what does your supply chain look like? Where are your products manufactured? Will you need to order large quantities from your supplier, or can you request a trial run? How long is your lead time?

Shipping costs, customs fees, bulk storage, publicity — all of these factors need careful consideration. Will you go with a funnel strategy or take a flywheel approach? The more you plan, the more satisfied your customers will be — and satisfied customers drive referrals.

Many successful businesses use SMART goals to create go-to-market strategies. SMART goals are:

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Step 4: Leverage the Media

Want to make it big time? In that case, you need exposure. Start with smaller local media outlets — city and county newspapers, for instance — and move up from there. If you have the budget, buy time on regional radio stations, and place static ads online and in magazines. After you build momentum, go for high-profile media outlets, too.

If you don't have deep pockets, don't worry. You can still pitch your product as a potential story — especially if it's innovative. Pay-per-click (PPC) ads, influencers, and social media posts also help drive traffic.

Step 5: Create Promotional Content

Content marketing is a major part of the pre-launch strategy. You'll need blog posts, articles, advertorials, product descriptions, landing pages, tutorials, and demos. Oh, and don't forget pre-launch videos for your YouTube channel. You'll also need an email list — so you'll want to create a special newsletter sign-up landing page.

The best content is valuable content. Don't pad word count with fluff and filler — instead, share useful information with your readers. Then, highlight pain points and position your product as the solution.

Step 6: Prepare Your Team

Keep your sales team in the loop every step of the way. After you share your value proposition, ask for feedback and incorporate good ideas into your go-to-market strategy.

Salespeople need to understand buyer intent to sell products effectively. With that in mind, create buyer personas to help your people visualize target consumers. You can use the data you gathered during the market research phase to craft buyer personas.

Your buyer personas are the characters in your brand story. Write about them as you'd write about real people. Include details about your buyer personas:

  • Background
  • Challenges or advantages
  • Life goals and short-term objectives

As launch day draws nearer, keep your team up to date via internal presentations, Slack channels, in-person meetings, and video conferences.

Step 7: Brand Ambassadors and Superfans

Get existing brand ambassadors and superfans involved with your product launch. If you're a startup, look for potential brand ambassadors at virtual or in-person conferences and SMB events. Your ideas should align. Ideally, offer reciprocal brand ambassadorship.

Superfans and brand ambassadors build trust in your product because their endorsements create social proof. According to a recent Bizrate Insights report, more than 92% of consumers read at least one review before purchasing a new product. In other words, you need existing reviews to build sales.

Step 8: Launch Day

After many weeks of planning, you find yourself face to face with launch day. Your products are ready to ship, and your social media accounts are jumping. Time to relax? Not so fast.

Launch day is an ideal time to gather data. Keep one eye on your KPIs and the other on your Facebook account. Track sales, note what time of day they come in and which options new customers choose.

Then, it's time to start planning your next product launch.

How Do You Announce a New Product Launch?

How Do You Announce a New Product Launch?

How Do You Announce a New Product Launch?

Product launch announcements generally go out a week or two before launch day. In a nutshell, announcements help build anticipation and drive sales on launch day. Five main types of product launch email sequence exist:

  1. Product release
  2. Pre-order
  3. Web-based event
  4. New features
  5. Upcoming sales

If you played your cards right at the content creation stage, you now have a healthy list of interested consumers in your database. Email list a little thin? No problem. Go back, tweak your newsletter sign-up page, and harvest as many email addresses as you can with a targeted social media promotion.

Create two or three compelling emails and send the first one about ten days before launch. Then, send the second about six days before launch and the final email on the morning of D-Day.

How Do You Write a Product Launch Announcement?

Product launch emails build anticipation. Let's imagine your sequence incorporates three emails: an initial teaser email, an announcement email, and a product launch email. Here's what to put in each one:

  • Teaser: This is the first email in the sequence. Drop hints and be playful — but stay a little mysterious about your offer terms. Reveal your launch date and tell recipients to look out for more info.
  • Announcement: This will be the second email in your sequence. In it, you'll reiterate your launch date, provide product and pre-order details, and talk about upcoming special offers.
  • Product launch: This is the third and final email in your sequence. It's GO time, so get specific and encourage excitement. Talk about product benefits, include social media buttons and generally make a big fuss.

How To Use INK's New Product Launch Announcement Generator

How To Use INK's New Product Launch Announcement Generator

How To Use INK's New Product Launch Announcement Generator

You can save a lot of time with INK's New Product Launch Announcement Generator. Simply enter your product information to get an instant list of potential announcements. You'll also see product introduction examples, which you can use to hone your own content. Couldn't be simpler!

The Product Launch Wrap

Product development is really exciting — but it's also high-stakes stuff, from concept to creation to shipment and beyond. Product launch announcements are a vital part of the promotional process. Get them right, and your new product could fly. But get them wrong, and your whole investment could fall flat.

INK's New Product Launch Announcement Generator can help you create a great launch announcement in minutes, not hours. That will help you spend more time focusing on your next big invention. Even better, it's free to use!